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International Marketing Week Lahti 1 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz.

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Presentation on theme: "International Marketing Week Lahti 1 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz."— Presentation transcript:

1 International Marketing Week Lahti 1 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

2 International Marketing Week Lahti Agenda 1. Facts 2. Why are there few re-use furniture? 3. Why is it a growth market? 4. Examples 1. Zweitsinn 2. ReDesign 3. Chemo-thermo-mechanic-recycling 4. Non-profit organisation 5. What could we do ? Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz2

3 International Marketing Week Lahti Facts 7 million tones of furniture-rubbish every year in Germany ONLY percent is re-used Biggest part goes to incinerators CO2 precious raw materials wasted Experts: 50 % could be possible till 2012 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 3

4 International Marketing Week Lahti Why are there few re-use furniture ? single peaces expensive It´s complex to restore furniture ways to decontaminate furniture are unknown People think that re-used furniture is of minor value and not stylish Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz4

5 International Marketing Week Lahti Why is it a growth market ? Environmental awareness increasing Individualism single peace Recycling products have changed: from greenie-design to top-design Professional networks Most furniture is manufactured to last a lifetime and as a result, furniture very rarely wears out Obsolescence through rapidly changing fashions contributes to the growing mountain of redundant furniture Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz5

6 International Marketing Week Lahti founded by students from the university Dortmund/Germany Promoted by German environment foundation Brings waste disposal contractors, craftsmen, ecologists, designers, personnel of sheltered workshops, job creation companies, social-stores and universities together rough material for all zweitsinn-products are old furniture, parts of old furniture and other recycled materials By now 15 producers are selling recycled, pollutant free furniture on this platform Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz6

7 International Marketing Week Lahti Project cooperation of a German recycling-bourse and OS2- designgroup Started a recycling-design- project (ReDesign-project) Promoted by the unemployment centre, that built a cabinetmaking Everybody can bring old furniture to the recycling-bourse Furniture that is in good condition is sold in a social-store Furniture that is fragmentary or damaged is used to build new designer –furniture Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz7

8 International Marketing Week Lahti Project OS2 Designgroup develops ideas for the fabrication of furniture, permanently unemployed or handicapped people build them Produce armchairs, sofas, shelves,sunbeds, tables, chars and lamps in small series protect resources, decrease CO2 emission and qualify and employ permanently unemployed persons Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz8

9 International Marketing Week Lahti Project Shelve FrankSofa Pixelstar Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz recycled chip- and blockboards plywood, beaverboards and solid wood tables Price: 34 one element Co2 –saving: 2 kg recycled chip- and blockboards, solid wood tables, cleaned cellular material from mattresses cover fabric: old, cleaned trousers and coats Price: 375 Co2-saving: 26 kg 9

10 International Marketing Week Lahti Chemo-thermo-automatic-recycling 2005 a German institute of wood developed a recycling-concept for furnitures Furniture is soaked in water, carbamide and oil of vitriol This mixture causes that the individual parts drop down They can be re-used Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz10

11 International Marketing Week Lahti Non-profit organizations Take furniture donations Give them to the deserving poor Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz11

12 International Marketing Week Lahti What could we do ? Buy long-living furniture Bring old furniture to furniture- bourses, give them away, or donate them Tell family and friends Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz12

13 International Marketing Week Lahti Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz13


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