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La Carrera Panamericana 2007 Sponsorship Presentation.

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Presentation on theme: "La Carrera Panamericana 2007 Sponsorship Presentation."— Presentation transcript:

1 La Carrera Panamericana 2007 Sponsorship Presentation

2 CANDLELIGHTERS MISSION The purpose of Candlelighters is to provide emotional, educational, and practical support to children with cancer and their families. In addition, Candlelighters CCFA desires to promote childhood cancer awareness and the need for childhood cancer education and research in our community. Candlelighters Childhood Cancer Family Alliance

3 HISTORY OF CANDLELIGHTERS Began in 1988 with a small group of parents Incorporated in April of 1992 Received 501 (c)(3) status 2006 received funding from the Houston Endowment, Cockrell Foundation, Variety Club, MD Andersons Childrens Art Project, and St. Lukes United Methodist Church for The Parent Consultant Program Candlelighters Childhood Cancer Family Alliance

4 PARENT CONSULTANT PROGRAM Unique Program, only one of its kind in Houston Trained Parent Consultants Parents of children who have had cancer Work one-on-one with childhood cancer families 4 PCs working out of MD Anderson and Texas Childrens Cancer Centers Candlelighters Childhood Cancer Family Alliance

5 PROGRAMS & SERVICES Each month serves 800 – 1100 families who are receiving cancer treatment for their child at the Medical Center and/or who reside in one of the 13 counties of the greater Houston area who are receiving cancer treatment for their child at the Medical Center and/or who reside in one of the 13 counties of the greater Houston area Parent Consultant Program Newsletter 4 – 6 times per year Weekly support group meetings Candlelighters Childhood Cancer Family Alliance

6 Programs & Services Parking Validations Gas Cards Grocery Gift Certificates Funeral Expense Assistance Annual Childrens Party Camp Cliff – Annual Family Camp Adopt-A-Family For The Holidays Candlelighters Childhood Cancer Family Alliance

7 CANDLELIGHTERS FUNDING All programs & services are provided at no cost to our families Candlelighters CCFA is responsible for the creation and funding of its own programs and services Candlelighters Childhood Cancer Family Alliance

8 IN THE YEAR Through generous donations of time and money, Candlelighters was able to provide: Over 11,000 units of service were delivered to families 622 meal passes at the treatment centers 226 grocery gift certificates 7,646 parking validations 1350 hours of direct support to families at treatment centers, home visits, phone contacts, attending funerals, and weekly support meetings Assistance to 170 families through Adopt-A-Family For The Holidays Candlelighters Childhood Cancer Family Alliance

9 ANNUAL FUND RAISING EVENTS Golf Tournament Lights of Courage Luncheon Country Music Showcase Annual Fun Walk La Carrera Panamericana Race Candlelighters Childhood Cancer Family Alliance

10 La Carrera Panamericana History Mexican Government scheduled a six-day, border-to- border race in order to celebrate the completion of Mexico's portion of the Panamerican Highway - the Carrera Panamericana was inaugurated First Race sanctioned as a sports car racing event on open roads in Mexico, similar to the Mille Miglia and Targa Florio in Italy. Running from a southern Mexican west-coast city towards Texas. ( ). Many of the world s most famous drivers, including world champions like Phil Hill and Juan Manuel Fangio, came to Mexico during these years to test their cars, skill, and stamina La Carrera Panamericana is released featuring a soundtrack by Pink Floyd, displaying guitarist David Gilmour, drummer Nick Mason and manager Steve O'Rourke competing in the race – Pony Up Racing makes its first entry to raise money for the Candlelighters CCFA in the 20 th anniversary race. Candlelighters Childhood Cancer Family Alliance

11 2007 La Carrera Panamericana Candlelighters Childhood Cancer Family Alliance

12 Pony Up Racing Car Ford Mustang Driver- Jack Cruz Team Manager- Jay Beasley Pursuit Team- Cesar Zepeda Marketing - Jeff Wagner Team Foreman- Marlin Groomer Candlelighters Childhood Cancer Family Alliance

13 Car Ford Mustang 289 Hi-Po V8 271 bhp/ 312 lbft of torque mph in 6.6 seconds The original Pony Car First and second in class in the 1964 Tour de France international rally- an historic racing career begins Jerry Titus, Bob Johnson and Mark Donohue drove GT-350s to national titles in 1965, and the GT-350 went on to win SCCA B-Production national championships for three straight years was the inaugural year for the SCCA Trans-Am series, and Mustangs found a new racing home. Jerry Titus, in a Shelby-prepared Mustang, won the season finale at Riverside. All told, Mustang racers won four of the seven series races and Ford won the manufacturers championship. Candlelighters Childhood Cancer Family Alliance

14 Jack Cruz- Driver 7 years experience amateur Kart racing 3 years instructor Cameron County Sheriff Department Pursuit and Tactical Driving Graduate State Department Dignitary Protection Group Driving School Fluent in Spanish (One of the team interpreters) Candlelighters Childhood Cancer Family Alliance

15 Jay Beasley- Team Manager Vice President of Candlelighters 8 years experience of running the Tee It Up Golf Tournament, one of Houstons largest amateur golf charity events (www.teeitup.org) Raised over $500,000 in fundraising events Candlelighters Childhood Cancer Family Alliance

16 Ceasar Zepeda- Pursuit Team Extensive experience with hauling trailers Fluent in Spanish Long-time friend of Candlelighters Candlelighters Childhood Cancer Family Alliance

17 Jeff Wagner -Marketing Vice President Sales and Marketing Mortgage Banking industry Hire, train, and Direct 35 sales and marketing associates Personally responsible for managing and directing national media campaigns for Pizza Hut, Blockbuster Video, Safeway, etc Candlelighters Childhood Cancer Family Alliance

18 Marlin Groomer- Foreman Keller Williams Realty- Consultant Keller Williams Commercial R.E.- Director and Instructor Life long racing enthusiast Race Engine Sponsor Candlelighters Childhood Cancer Family Alliance

19 Sponsorships Items Donated Cash for Miles for Smiles Advertising for Donations Sponsor logo displayed on vehicle Corporate identity prominently featured on web site, team uniforms, and all marketing materials Corporate identity prominently featured on web site, team uniforms, and all marketing materials Pony Up Racing team printed materials Candlelighters Childhood Cancer Family Alliance

20 Sponsorship Visibility Television –Discovery Channel –Univision –Azteca America Car and Racing Publications 10,585,000 aggregated annual circulation –Car and Driver= 1,311,019 annual circulation –Motor Trend= 1,121,539 annual circulation –Road & Track= 720,644 annual circulation –Automobile=562,644 annual circulation –National Driver (Formerly Texas Driver) 100,000 Other publications already committed to cover the race –Playboy Magazine –Texas Monthly Other U.S. media forms –Product commercials and documentary movies Candlelighters Childhood Cancer Family Alliance

21 Appearances Race Car will be shown at Candlelighters fall events (Childrens Party and Fun Walk) Pony Up Racing team will make appearance in uniform at select sponsor events upon request This Flyer will be distributed personally by the race team to families and Candlelighter supporters (Will include Sponsor info) Candlelighters Childhood Cancer Family Alliance

22 Link to company website GPS locator on race route, uploaded after each leg of race In car race cam, uploading feed during race. Miles for Smiles Program for Candlelighters Candlelighters Childhood Cancer Family Alliance

23 Miles for Smiles Pledge form on the website for donations per mile Candlelighters will calculate and bill each pledge at the end of the race based on the distance the car drove on the race route. Donors can view the car on the GPS Track page to monitor their donation Candlelighters Childhood Cancer Family Alliance

24 WITH YOUR HELP, PONY UP RACING CAN MAKE A REAL DIFFERENCE IN THE LIVES OF CHILDREN WITH CANCER AND THEIR FAMILIES Candlelighters Childhood Cancer Family Alliance


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