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GetBackOn Track with…. THE PURPOSE The 30-Days Foundation celebrates the simple act of kindness. Founded in 2011, The 30-Days Foundation provides a one-time.

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Presentation on theme: "GetBackOn Track with…. THE PURPOSE The 30-Days Foundation celebrates the simple act of kindness. Founded in 2011, The 30-Days Foundation provides a one-time."— Presentation transcript:

1 GetBackOn Track with…

2 THE PURPOSE The 30-Days Foundation celebrates the simple act of kindness. Founded in 2011, The 30-Days Foundation provides a one-time financial grant for people in personal and financial crisis across the country, made payable only to the service that needs payment. ASK. ACTION. RELIEF. Because we’ve all been there

3 THE PILLARS The 30-Days Foundation attempts to change that negative momentum with 3 pillars: 1. If funds are available, support will happen within thirty days of receiving the online request 2. Disbursement of assistance limit is $1,500 maximum 3. The one-time financial grant will be made payable only to the service that needs payment, not to the person requesting assistance It’s not the amount but the timing of the amount that can help people get back on track.

4 THE CAUSE The process is simple, that’s the beauty of it. These are the real life issues we address: First month rent and security deposit First month rent and security deposit Utility bills Utility bills Shelter and transportation for families facing abuse Shelter and transportation for families facing abuse Gift cards for fuel, groceries and department store needs Gift cards for fuel, groceries and department store needs School supplies and clothing School supplies and clothing Car Repair Car Repair Medical bills Medical bills Eviction assistance Eviction assistance Moving fees Moving fees Daycare and more Daycare and more

5 THE DIFFERENTIATOR A Unique Financial Model As the funds are not paid to the individual but directly to the service provider, there is real opportunity to work with individuals, organizations, and companies that find this financial model very appealing. These businesses can offer financial support, donated services, discounts, or could organize a group to support a local community service project.

6 THE GOAL The 30-Days Foundation Financial Goal LABOR MODEL-CONCEPT AND COST CONTROL 1. Leverage existing charities 2. Automation-tool platform development In support of the financial goal, to control the growth of employees and staff, and as such leverage other charities that have well-built and established organizations. To donate 80% of all funds raised as direct donations to families and charities across the country.

7 THE SUPPORT Charitable Organization Conduit As word has spread in the Twin Cities about The 30-Days Foundation, multiple charitable organizations have reached out to us to assist their clients more than their own charter can provide. The list of Twin Cities charities below who receive our assistance can be mirrored around cities all across the nation with their own worthy charities. Bridging Bridging Salvation Army Salvation Army Car Clinic Car Clinic People Incorporated People Incorporated Metropolitan Center for Metropolitan Center for Independent Living Independent Living The Dignity Center The Dignity Center Good in the Hood Good in the Hood Health East Health East The Junior League of Minneapolis The Junior League of Minneapolis Avenues for Homeless Avenues for Homeless Youth Youth Angel Foundation Angel Foundation Children’s Cancer Children’s Cancer Research Research District 279 District 279 Catholic Charities Catholic Charities Twin Cities Rise Twin Cities Rise Project for Pride in Living Project for Pride in Living Second Harvest Heartland Second Harvest Heartland North Memorial Hospitals North Memorial Hospitals Car Clinic Car Clinic The Table The Table Mary’s Place Mary’s Place Community Action Partnership of Ramsey & Washington Counties Community Action Partnership of Ramsey & Washington Counties Early Head Start Early Head Start Head Start Head Start 360 Communities 360 Communities St. Paul Intervention St. Paul Intervention

8 THE CONCEPTS The 30-Days Foundation Concepts and Support Programs VROOM KINDWORKS KEEP THE KEY LET’S MOVE Partnerships with dealerships around the country to donate (1) dependable vehicle per dealer per month to help a family in need of transportation Providing direct funding to pharmacies in effort to assist families with unexpectedly large prescription costs Mortgage and rent partnerships with landlords and property management companies Transportation and moving services, when you need a helping hand, as it is most often short notice

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10 In 2012 The 30-Days Foundation started in the NASCAR K&N Series with the Jack Sellers Racing Team and worked with the #5 Car, #15 car and the #30 car. This initial kick off created the momentum for us to be in the Nationwide Series. In 2013, The 30-Days Foundation is working with Mike Harmon Racing, #74 in the Nationwide Series, kicking off in Daytona. The 30-Days Foundation believes that NASCAR is a tremendous vehicle to grow awareness, generate more strategic partnerships, and improve the program. THE BEGINNING From Grass Roots to Garage

11 The 30-Days Foundation has secured the web domain and plans to use this a primary marketing theme within all levels of NASCAR from grass roots racing to cup. THE FANS CONTRIBUTE

12 Team 30-Days Foundation.org & NRG Motorsports provides a unique sponsorship and philanthropic opportunity all in one. One Sales presentation to potential sponsors, Two Checks please… One check written to the race team for space on the car, marketing, activation and events. The second check of the purchased package is written directly to The 30-Days Foundation. This check is a 100% charitable donation that is given to a local charity from the sponsor and The 30-Days Foundation. THE MECHANISM Marketing and Operation

13 At the center of the racing world is NASCAR. There are many value props and points of leverage within the sport to support the NASCAR Fans. NASCAR has a nationwide and international reach that is embedded in most major markets and specific local communities with home town tracks. Research shows that NASCAR fans are loyal and The 30-Days Foundation believe this powerful fan and consumer segment will support racing and each other. Pay it forward or pay it back….Fans support other fans.

14 *Local tracks, fans and people in need *Match every track within the sport with local communities and agencies providing services for those in need. *Many local companies now become potential NASCAR sponsors with the Team 30 Days Foundation.org concept as the foundational element. *Businesses can help drive awareness and growth of the program town by town. *A detailed mapping of local charities adjacent to the tracks will provide a road map for growth. Grass roots and home town race tracks are in the heart of the local communities and the people in need.

15 Team 30 Days Foundation.org can fuel most team programs - large and small. From a large well-funded team to a startup, or someone trying to find a program to present themselves in the right way within the sport, Team 30 Days Foundation.org can support all types Owners and drivers and related businesses they own, many sports already have a foundation or a charity, The 30-Days Foundation can leverage most of those already in place through Team 30 Days Foundation.org.

16 NASCAR RACE FAN CONCEPT Build a mobile application around wwwbackontrackmember.org Allow fans to “sponsor” the driver of their choice for as little as 1 cent a mile * 500 Miles = $5 Make it a game allow donors to pick a driver, If your driver wins your contribution is *5!, If your drive places top 5 your contribution is doubled by matching sposnors. Make it a sweepstakes / raffle? Check out raffle rules for 501c3 Pick point concept track how your pick does each week, make it competitive? Consumer product companies synergies, look for well-developed reward programs to possibly active this concept like a big NASCAR Support like “Coke rewards”


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