1. Cengage Learning Learning Management Systems Integrations and MindLinks
Eric La Scola
Marketing Manager, MindLinks
John Barans
Director, Product Management

2. Industry Trends in Learning Management Systems (LMS) Space
LMS adoption reaching saturation level in U.S. market
LMS installations continue to be largely under-utilized
Drive to connect Student Information Systems (SIS) to LMS
Growing overlap between traditional publishers digital content and content enablement of LMS providers
Intersection of technology and education is driving radical transformation
Devices
Broadband cellular networks
Web 2.0 technologies
Social media
New business models
Millennial generation
LMS developers & publishers forging partnerships rapidly
Educause 2011
Period of evolution
Everyone looking for best model
Mutual respect for what the other does best – don’t’ reinvent the wheel!
Institutions leveraging existing LMS investments and digital offerings to produce outcomes based reporting supporting accreditation

3. A Profile of The LMS Market – Fall 2010
Source:
2010 Campus Computing.net Survey

4. What is LMS Integration?
Cengage Learning Digital Product
Learning Management System (LMS)

5. Cengage Initiative to Rationalize LMS Integration Offerings
MindLinks Overview
Cengage Initiative to Rationalize LMS Integration Offerings
Industry standards driven – SCORM, LTI, API,Common Cartridge etc.
Partnership driven – Agreements with Desire2Learn, Blackboard, Sakai, Instructure and Moodlerooms
Customer driven – Leverage existing investments in LMS infrastructure
Future driven – Cengage MindTap platform
Content delivery through “app” model
Allow LMS partners to do what they do best
Nearly all Cengage customers have existing LMS investments
Early adopter programs

6. Cengage Learning Approach Rapidly Evolving Market
MindLinks Interoperability
Cengage Learning Approach Rapidly Evolving Market
Open Standards Commitment
Don’t lock customers into proprietary format.
Allow market to decide clear winners/losers
Stay flexible as market matures
Customize LMS interoperability with available technologies in context of most effective learning solution.
Focus on “deep and narrow” online curriculum solutions first
LTI, SCORM SSO, API, Custom Course or simple link-out when necessary.
Focus on holistic instructor/student experience
Work with Cengage experts to customize the learning environment
CourseCare to provide exceptional “on-boarding” experience
Leverage Cengage investments with LMS partners over many customers
Where Is This Taking Us?
Grade-book exchange
SIS Interoperability
Unique LMS specific feature integration
Seamless introduction of “apps” in learning
Cooperative LMS developer and Publisher environment.
Better, more efficient allocation of resources

7. Using IMS Interoperability Standards Allows MindLinks To Provide
Instructor/Institutional Benefits
Using IMS Interoperability Standards Allows MindLinks To Provide
A single sign-on experience through the student’s LMS for Aplia, CourseMate, CourseReader, CSFI, CNOW
A consistent user experience including the unique pedagogical features of Cengage Learning content
Up-to-date content that eliminates the need for customers to maintain content versions or increase server capacity
Facilitates analytics by capturing usage statistic
Simplified content delivery, administration, and use

8. Eligible Cengage Products

9. MindLinks Demonstration in Blackboard