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1 Conquering the Competition. 2 Blackboard Learn SWOT StrengthsWeaknessesOpportunitiesThreats Proven market- leader offering longevity in clients’ investments.

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Presentation on theme: "1 Conquering the Competition. 2 Blackboard Learn SWOT StrengthsWeaknessesOpportunitiesThreats Proven market- leader offering longevity in clients’ investments."— Presentation transcript:

1 1 Conquering the Competition

2 2 Blackboard Learn SWOT StrengthsWeaknessesOpportunitiesThreats Proven market- leader offering longevity in clients’ investments Client perception around user experience & workflows Multiple platforms for cross-selling & Greenfield accounts in K-12 and ProEd Upgrading clients to most recent version of technology & perceptions from older versions Available technologies meet changing needs of institutions Client perception around addressing quality & support needs Expanding/growing existing implementations Lack of adoption at some institutions

3 3 Traditional Market Players Instructure Canvas – Strong: User Experience, Price/Packaging, Cloud – Weak: Depth, Content, Plagiarism Desire2Learn (D2L) – Strong: Portfolio, Adaptive, Consortium – Weak: Plagiarism, Program Assessment Moodle – Strong: Depth, Customization, Price/Packaging – Weak: User Experience, Community, Plagiarism, Program Assessment

4 Competitive Position – Feature Deep Dive 1-5 rating (1 is worst, 5 is best), Green is substantial win for Bb, Red is substantial loss AreaLearnCanvasD2L Course content (Creation & Display of files, video, audio)444 Communication (Announcements, Calendar, Messages, Chat, Notifications)443 Interactive Tools (Discussions, Blogs, Wikis, Journals)433 Synchronous (Screen sharing, Chat, not including Collaborate)242 Grading & Grade Book434 Plagiarism Detection522 Group & Peer work544 Course Assessment (Tests, Assignments, Surveys, Rubrics, Goals)433 User Experience / Workflow343 Mobile (Mobile App & Responsive)343 Adaptive / Personalized435 System Administration (Users, courses, hierarchy, themes, etc.)434 Enterprise Integration444 Customization & Configuration443 Portal423 Portfolio335 Learning Object Sharing / Reuse514 Social Learning534 Enterprise Content Management (xpLor + Content Management)514

5 5 K12 LMS Competitive Landscape Continuum Classroom Communication PlatformFramework for Teaching & Learning Teacher/Class Pages Needs:  One-way Communication  Simple teacher presence off school website  Limited interactive student engagement & assessment Light LMS Needs:  Two-Way Communication  Student Engagement  Assessment  Blended Learning Enterprise LMS Needs:  Two-Way Communication  Student Engagement  Robust Assessment  Online & Blended Learning  Institutional Control, Implementation & Analysis Teacher Page T & L Enhanced Class Page Social Learning Focused Basic ToolsetComprehensive Toolset The Players Blackboard Learn ANGEL D2L Moodlerooms (Joule) Moodle Instructure Canvas* Blackboard Engage Pearson / SIS LMS Optional Add-Ons Schoolnet Haiku* BrainHoney* Edmodo* Edsby CourseSites Amplify (Tablet + Content) Schoology* * See notes

6 6 Syllabus Announcements File uploads Content Editor YouTube SlideShare Flickr NBC Learn Learning.com xpLor Crowd-sourced content Wikis Blogs Journals Discussions Social Learning Tools Video Everywhere Assessments Item Analysis Rubrics Assessments Rubrics Standards Retention Center Grade Center Build Curate Engage Assess Technology Adoption Continuum

7 Objection Handling

8 8 Myth: Learn is old and hard to use Truth: Blackboard’s UI has undergone a massive change in the past few years. Our emphasis on social learning, cloud based content sharing, instructor efficiencies, and mobile UX over the last few years have pushed us farther and faster than we've ever been before. We work with hundreds of schools and thousands of institutions when developing releases.

9 9 Objection Handling Myth: Learn costs too much Truth: Blackboard works with clients to ensure that we are providing an affordable option for their institution. Blackboard provides a solid platform with ongoing R&D, core technology support, professional management and support resources.

10 10 Objection Handling Myth: Blackboard Needs a Better Support Team Truth: Blackboard Support has focused on closure rates and rapid resolution in the past few years. Blackboard has the largest user community, providing a valuable channel for support.

11 11 Objection Handling Myth: Open Source is free Truth: Open Source requires you to have a robust technical staff who is willing to manage all aspects of the LMS You also have to rely on the community for new features and enhancements, which is somewhat unpredictable.

12 12 Objection Handling Myth: We don’t need all the functionality Bb Learn provides Truth: Districts needs change & evolve over time Teachers comfort with technology and depth of use grows over time


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