2The Nature and Importance of Perception Perception, is a unique interpretation of the situation, not an exact recording of it.It is a very complex cognitive process that yields a unique picture of the world, a picture that may be quite different from reality.Recognition of the difference between the perceptual world and the real world is vital to the understanding of organizational behaviour.
3Sensation Vs Perception Sensation deals chiefly with very elementary behaviour that is determined largely by physiological functioning.All the physical senses are vision, hearing, touch, smell and taste.Perception is more complex and more broader than Sensation. It is a complicated interaction of selection, organization and interpretation.Though perception largely depends upon the senses for raw data, the cognitive process may filter, modify or completely change these data. (E.g. Tree looked at from one side and then from the other).
4Difference between Sensation and Perception The Purchasing agent buys a part which she thinks best and not the part which the engineer says is best.A subordinate’s answer to a question is based on what he heard the boss say, not on what the boss actually said.The same worker may be ‘good’ for one supervisor, and ‘bad’ for another.The same item may be ‘high quality’ for one inspector and ‘low quality’ for a customer.
5Sub processes of Perception The first sub process is the stimulus or situation that is present.Perception begins when a person is confronted with a situation.This Sensual Stimulation can be from the physical environment like, office, factory flow, research lab, store, climate etc.It could also be from the socio-cultural environment like management styles, values, discrimination etc.In addition to the situation-person interaction, there are the internal cognitive processes of registration, interpretation and feedback.After this follows the resulting behaviour and the consequences of this behaviour make the final part.