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Graphical Presentation of Data in Reports Dr Peter Kappen Acting Principal Scientist – XAS.

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Presentation on theme: "Graphical Presentation of Data in Reports Dr Peter Kappen Acting Principal Scientist – XAS."— Presentation transcript:

1 Graphical Presentation of Data in Reports Dr Peter Kappen Acting Principal Scientist – XAS

2 Overview Pictures and storytelling The Council – Examples of Story & Audience The Council – Examples of Relevance & Form Embedding in the text Australian Synchrotron

3 A picture is worth a thousand words

4 Pictures tell stories pictures in corporate communication = graphs, charts, diagrams, photos/images graphical communication = speaking to the audience; storytelling Here: Focus on what we can do with MS Office products = content first, form later

5 Story & Audience or WHY am I telling this story

6 Story & Audience – Tailoring to suit Scenario: The Council organises an annual iExercise at the local sports ground to promote community health. This years event was a big success; >450 people attended. Report to show the geographical spread of attendees. The Council comprises 5 wards (North, East, South, West, Centre). Each ward is divided into a few neighbourhoods.

7 Story & Audience – Tailoring to suit iExercise – Attendees by Neighbourhood Here: Audience / story = local (residents, Council).

8 Story & Audience – Tailoring to suit iExercise – Attendees by Ward Here: Audience / story = global (organisers, Council, State Govt.)

9 Tailoring to the audience Key questions to keep asking: 1.Why am I reporting this? 2.What is the story? 3.Who is the audience? Caveat: There is a difference between displaying data to tell a fact and displaying data to manipulate or twist a message.

10 Relevance & Form

11 The Council – Report on the rate of customer service requests resolved This story: Improving performance.

12 Relevance & Form The Council – Report on the rate of customer service requests resolved This story: Consistently high number of requests received.

13 Relevance & Form The Council – Report on the rate of customer service requests resolved This story: KPI tracking and improvement + Consistently high number of requests received. 88%94%97%96%

14 Relevance & Form What is wrong with this plot? 88%94%97%96%

15 Relevance & Form What is wrong with this plot? 88%94%97%96% Style versus relevance: What does the extra style element add ?

16 Relevance & Form Form: Anatomy of a plot. axis labels scaling to relevance concise legend

17 Tailoring the form Fit the form to the story 1.Why am I reporting this? 2.What is the story? 3.Who is the audience? and 4.What style elements are required ( story)? 5.What visual effects are required ( story; audience)? Caveat: There is a difference between displaying data to tell a fact and displaying data to manipulate or twist a message.

18 Embedding in the text Best practices (in science): Figures are numbered consecutively and each has a caption Figure 9: Number of service requests received and resolved since The percentage values show the fraction of requests resolved; target value (KPI) is 95%. See text for further information. 88%94%97%96%

19 Embedding in the text Best practices (in science): Explicit reference in the text Figure supports the argument and saves words Figure 9 highlights Councils strong improvement in responding to customer service requests since The target (KPI) of 95% resolution rate has been met since The data also shows a continuously high community usage of Council services. […]

20 Example: Australian Synchrotron Australian Synchrotron: located in Melbournes SE (City of Monash) National research facility Interdisciplinary across many fields of research Relevant to industry Mission Benefit to the community photo: Australian Synchrotron

21 National Research Organisation Researchers by Geography

22 Community Connection – FY2012/13

23 bad Cr Contaminated site: Hazardous chromium OK Cr mix of bad Cr + OK Cr use synchrotron to: identify mix ratio identify Cr species (compounds) in mix develop remediation strategy photo courtesy of: ERM Melbourne

24 Conclusion The Big Why Three key questions (content): –Why am I reporting this? –What is the story? –Who is my audience? Style to match the story (Content first, form later) Embedding in text: Captions and numbers are good practice

25 LGPro and Conference Organisers Australian Synchrotron User Office Thanks!


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