Presentation on theme: "Introduction to Business Presents:. ~ Summary of Findings~ Vision Statement Company Objectives Products and Services Market Analysis Marketing Strategy."— Presentation transcript:
~ Summary of Findings~ Vision Statement Company Objectives Products and Services Market Analysis Marketing Strategy Competitive Advantage Operations Management Team Members Funding: Start-Up Costs, Pro-Forma Cash projections
~Vision Statement~ Thunderstruck Java will provide a morning beverage service so students are settled, focused, and ready to learn. If demand is as expected, TJs will generate enough cash to fund a more ambitious café environment in the future, providing a social and calm atmosphere to start the day for the students, by the students
~Company Objectives~ Sell morning beverages Make Money Expand if possible Morning coffee/lounge experience Student bonding Students on time! Settled and ready for the day Thunderstruck Java=Authentic LEARNING Real business experience to reach curricular goals
~Products and Services~ Provide a morning experience: Beverages Hot chocolate Coffee Tea (Chai?) Cappuccino Possibly food in the future - Donuts or bagels - Cinnamon rolls (Foods class creations?) - Fruit and/or whole grain options
~The Market~ Middle School (12-14) Hot chocolate primarily High School (14-18) Strong demand for Cappuccino Hot Chocolate Coffee/Chai tea
~Survey results~ Student Comments out of 304 surveys returned: 152 positive comments 12 unfavorable comments Frequency From 1 to 5 times per week Reasonable assumptions over time Graphs of beverage preferences
~Marketing Strategy~ Announcements Print Posters Flyers on Lockers Web High School Home Page Facebook? Promotional Ideas Discounts: (good grades or grade improvement?) Buy a permanent cup for cheaper refills?
~Competitive Analysis~ Direct: The Depot Norms BP Kafe Beans Subway SandBur Corner Scandy Cenex Scandy Bakery Indirect: IGA Crystal Café Home
~Competitive Advantage~ More convenient Lower costs Higher profit margin Motivated sales staff Possible future: A comfortable socializing place in the morning will attract ongoing student patronage
~Operations~ Purchasing: Webstaurant or Sysco Supplies: Drink Mixes, Cups, Condiments Inventory control part of learning experience Staffing Quality Customer Service Volunteer Business Students: various possible incentives Equipment Karma 456 Post-Mix Cappuccino Dispenser Compact Size, 3 Flavor capability Pour-Over design, can convert to water hook-up Reasonable Price See Specifications Facilities Ticket Booth Area… for now!?
~Source of Equipment/Products Pamasco, supplier of KARMA 456 Webstaurant Store: French Vanilla, good reviews Fat-free/Sugar-free option? Hot chocolate Chai tea Cups/lids SYSCO food service: costs are unclear but potentially favorable
~Equipment Proposed~ Pour - over design Thunderbird! Easily converts to water line Grows with company Light enough to: Sell at Football game Basketball games Track meets
~Management Team~ Student managers and student accountants Mrs. Scott Workers Students from high school business classes Co-Op Students Schedule: 3 Days/Week Preparation/Clean Up 7:15 to 8:25 Open Doors At 7:30 Close Doors At 8:15
~Finance~ Revised Cash Flow Projection: (Conservative!) 25 customers/day $25.00Gross Sales -12.25Cost of Goods Sold (.49/cup*) $12.75Net Profit/day 180 days of school, x $12.75 = $2,295 Profit 2011-12(excludes events) * Cost per cup: supplies from Sysco Cup/lid: 13 cents + Mix: 33-36 cents = Total 46-49 cents
~Growth Plan~ Future products and services food, possibly bagels and or other morning food more drink options, different flavors Expansion location size Extend hours Consider paid positions, Co-Op employees Growth of Business Ed. Department
~Potential Barriers~ Wellness Committee Fat-free, Sugar free options Scheduling Incentives to student workers, managers $ Credit for educational trips? Grade, extra credit points? Work experience for applications, scholarships
~ Contingency Plan~ Sell to IS Club for permanent home at Football Field Sysco: no charge machine Either way, Boards investment is covered in year one.