Presentation on theme: "Controversial TV Ads. TANGO Tango 1992 this commercial was banned when it emerged that children had been copying it in the playground which had resulted."— Presentation transcript:
A record number of Britons complained about adverts in 2005, finding offence with commercials that ranged from actors singing with their mouths full to ads That which generated the most - 1,671 complaints - was a KFC TV commercial featuring call-centre workers singing with their mouths full. The Advertising Standards Authority (ASA) said it had received 26,236 complaints in 2005- a 16 percent rise on 2004.
But the complainers failed to get the TV ad pulled after the ASA ruled it was unlikely to have an adverse effect on children's table manners NOT UPHELD
572 complaints from viewers who said the 'Have you got the Pot Noodle Horn' ads were tasteless and offensive. Viewers complained that the ads were embarrassing and thought it unacceptable to use such a blatant sexual reference to sell a food product. The advertising watchdog said that the agency's intention was to convey people's desire for Pot Noodle in a light-hearted and humorous way and accepted the pun referred to sexual arousal and might not be to every viewer's taste. It argued that the advertiser and agency had taken great care to ensure the advertising was not too explicit or inappropriate before 9pm. But many viewers also claimed that the shorter version of the ad played before 9PM still contained verbal innuendos (but no visuals) The BACC (now Clearcast Ltd) thought the ads were similar in style to the 'Carry On' films and argued that the humor and "pantomime" style of the ads took the edge off the sexual innuendo.
Not upheld the ASA also decided that without the visual context, the shorter ad was appropriate for viewing after 7.30pm. It is not the first time that Pot Noodle has landed itself in controversy. An earlier campaign has the tagline "The slag of all snacks" was banned from all of its advertising.
Jamster advert Frog drives parents crazy The Crazy Frog adverts prompted a wave of complaints that they did not make clear that people who responded would be drawn into a subscription contract. The annoying ring tones vendor was also criticised for appealing directly to children.
Upheld - the ad was unclear that one text message would have set up a monthly subscription rather than a one off cost for one ringtone, and that the ad was directly aimed at children
The Cactus Kid advert The Advertising Standards Authority, which received 32 complaints, said the commercials for Oasis fruit drink were "offensive" and "irresponsible. Viewers complained the adverts condoned teenage pregnancy and under- age sex. The drink's manufacturers, Coca-Cola, said the commercials were removed from reality and were cleared for broadcast. It also said that the advert had been scheduled away from children's programmes. The two commercials featured a character called The Cactus Kid, who was green, covered in spikes and did not like water. His pregnant girlfriend was shown having a row with her mother before the couple sped away in a car in the style of an American road movie. It was irresponsible and could discourage good dietary practice Advertising Standards Authority The end-slogan was: "Oasis - for people who don't like water.
Oasis- cactus kid But the ASA said the two commercials broke its code and must not be shown again in their current form. The ASA said although Cactus Girl was not under-age, many viewers may have regarded her as being in her early teens. It said: "We also considered that the combination of her youthful appearance and the reference to her pregnancy meant [the advert] could be interpreted to condone under-age sex and teenage pregnancy. The ASA noted the advert "was intended to promote choice and to use humour to depict Cactus Kid's preference for Oasis". But it added: "Because Oasis contained added sugar and the ad suggested water was being rejected by a young girl who drank Oasis as a replacement, we concluded it was irresponsible and could discourage good dietary practice. UPHELD A spokesman for Coca-Cola GB said: "We are disappointed that the complaints against the Oasis Cactus Kid campaign have been upheld by the ASA as the content-rich campaign has been a huge hit with the target audience. "We ensured that advertising standards were met as we planned the campaign and the ads were approved by Clearcast, in line with their guidelines.