1. Personal Professional Project Spin Off Mobile applications for Android Market „RedY”
Group nr. 7
Violeta Gaveikaite –
Bogna Borowczyk –
Diana Flaccadoro –
Francesco Perrozzi –
Genoa 26/07/2013

2. Goal, scope & impediments
Goal: create the spin-off which is profitable.
Target: females (their partners)
The impediments:
No investors
Bugs in our App
Danger of stolen concept or source code
Genoa 26/07/2013

3. Motivation Easy and cheap to enter in the mobile applications market
This idea should be profitable
Well-formed team
Suitable legal frameworks are present
Genoa 26/07/2013

4. RedY – female App
Genoa 26/07/2013

5. RedY – female App
Genoa 26/07/2013
Source:

6. How does it work?
Menstrual calendar where you can find your period, ovulation and PMS
Sending an SMS to a partner about PMS
Alert about ovulation – extra safety needed
Genoa 26/07/2013

7. Market analysis How many people use apps?
1.2 billion people worldwide were using mobile apps at the end of 2012.
30% growth in 5 years up to 4.4 billion users
Genoa 26/07/2013
Source: Portio Research Ltd (March 2013)

8. How many mobile apps are downloaded each year?
In 2013 No. of downloads range from 56 to 82 billion.
In 2017, there could be 200 billion downloads!!!
58% will be Google Android downloading
33% Apple iOS
4% Microsoft Windows Phone
3% BlackBerry
Genoa 26/07/2013
Source: ABI Research (March 2013)

9. Investors
Genoa 26/07/2013

10. Price of an App
Women install 40% more apps than men, buy 17% more paid apps, and pay an astonishing 87% more for those apps.
Sources:
apsalar (april 2013)
Genoa 26/07/2013

11. Timeline
Genoa 26/07/2013

12. Advertising Female Magazines (e.g. Vogue, Cosmopolitan, etc.)
Other fields: internet (healthy lifestyle websites, blogs etc.)
The best advertisement is the amount of downloads on the Android Market (5-star system)
Genoa 26/07/2013

13. Monitoring and control
Survey (inside the App)
5-star system
Forum / Android Market analysis
Genoa 26/07/2013

14. Exit strategy No advertisement No investor GNU public license
Someone steal our idea and /or source code
Bugs in our App
No advertisement
GNU public license
Open-source software
Genoa 26/07/2013

15. Team members skills Violeta Field Service Bogna Communication Diana
Engineering
Francesco
Marketing
Medical and medical market knowledge, management of the projects; communication skills
Communication and advertising knowledge.
Knowledge of code structure, deep experience on common debugging and how to search, identify
and correct it;
independence of computing environment type.
Market analysis and budget. Creator of spin-off
Genoa 26/07/2013

16. Summary Final product: “RedY: an App for females”
Properly formed team and efficient work
Real profit possibilities
Improvement of intrapersonal skills
Genoa 26/07/2013