1. 1 Logo Cultures and Healths Tim Greacen PhD Psych (Univ. Paris VIII) Director, Laboratoire de Recherche, Etablissement Public de Santé Maison Blanche, Paris Cofounder, Cité de la Santé (City of Health), Universciences, Paris Formerly: Chairman of AIDES Ile de France and General Secretary of the Ile-de-France Regional Centre for HIV Prevention (HIV/AIDS NGOs) IFFACA, 5 October 2011

2. This presentation The notion of biopolitics (Michel Foucault) –Health as the treatment of disease: curative model –Health as the prevention of disease: preventive model –Ottawa (1986): health as the promotion of well-being But who defines well-being? Who defines something that must be constantly reinvented in each cultural context? The essential role of participative cultural activities in the health sector –putting health and biopolitics on stage, on the screen, on the toile, on the wall, playing with health, creating health, inventing new healths

3. Biopolitics in post-industrial society Biopolitics governing individual behaviour –Bio-politics organising the production of life –According to your point of view: in order to live a better life (le souci de soi) or to be more efficient, more productive (for yourself? for others?) –A strategy of social control in a polite, policed society Managing socioeconomic interests with calculated risks. –The healthy individual, within a disease and risk reduction biopolitically organised society (contemporary medical logic) is both producer and consumer (the economic logic) –We take out health insurance (against illness and ill health), thus financing the health industry and the public health sector. The intériorisation of social control –The individual feels a duty to be in good health, to protect our health capital, we feel guilty if we smoke a cigarette, drink too much….

4. And, today, the notion of positive health and health promotion la promotion de la santé mentale Well-being as the ideal –Health promotion is the process of enabling people to increase control over, and to improve, their health. To reach a state of complete physical, mental and social well-being, an individual or group must be able to identify and to realize aspirations, to satisfy needs, and to change or cope with the environment. –Mental health is a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community Health is no longer solely the absence of illness, but the optimisation of the individual, of our capacity to produce, to be empowered, to control our lives, But optimisation for whom? There is good reason to remain vigilant.

5. The critique of the medical model Perceiving the individual solely in terms of their illnesses or potential illnesses The citizen is a patient who is at risk or suffering and the health professional is there to warn them, to help them, to care for them, to save them –(Christian tradition of the saviour: Ambroise Paré « Je ne suis que la main de Dieu » I am but the hand of God) Within this biopolitical framework –The health industry: hospitals, care providers, public and private health insurance, pharmaceutical companies… –The health knowledge industry: universities (medicine, psychology), the education system, research, advertising… –A public health system with illness prevention as the major focus. Every illness, every pain, all behaviour, every thought, every emotion is a potential illness and therefore a potential target for private or public investment.

6. The place of culture in the medical model: Sick Art 1901: Marcel Reja: "L'art malade: dessins de fous" (1901), "L'art des fous" (1907). 1950: 1 st World Congress of Psychiatry in Paris; 2000 paintings by 350 psychiatric patients. The use of art and creation as a diagnostic tool –The Diagnostic Drawing Series –The Mandala Assessment Research Instrument (MARI), etc The use of art and creation as a therapeutic tool –Art therapy, drama therapy, music therapy, dance therapy –People with Alzheimers, intellectual disabilities, psychosis, depression and mourning

7. The place of culture in the medical model: Culture and art are opposed to illness Art Versus Illness (1948). Adrian Hill, an artist who worked with fellow inpatients in tuberculosis sanatorium: The value of art therapy: completely engrossing the mind (as well as the fingers) … releasing the creative energy of the frequently inhibited patient … build up a strong defence against his misfortunes Escaping reality: Taking the patients attention away from pain and suffering (music in the waiting room, paintings on the wall, clowns in childrens hospitals…) Paintings on hospital walls reduce stress, reduce the need for pain killers (hence aesthetics in hospital design, not just medical efficiency) Drawing yourself reduces emotional distress in cancer patients Reminding the patient and the health care actors of what is important in life (i.e. this illness is just transitory, there are greater values out there).

8. Then came the artists 1940s: Jean Dubuffet discovers the production of interned psychiatric patients lArt Brut 1948: together with André Breton (and the surrealists), he founds "La Compagnie de l'Art Brut": the recognition of art forms coming from unusual, non academic places, like psychiatric hospitals Later: Art Therapy is accused of not putting enough emphasis on the artistic value and meaning of the art productions of the artist, considering them only from a medical perspective.

9. The 1980-1990s: the user organisations (HIV then others) become more and more critical of the medical model An industry of saviours characterised by an authoritarian paternalism: You are suffering. You are vulnerable. You are taking risks. You are helpless. I know what is good for you. I can help you. The users opinion is of little relevance. People talk about him/her behind his/her back. The health system provides for its own needs and is increasingly out of step with the needs and projects of users. The discourse on health has been arrogated by the health professions (and other interest groups). It belongs to the citizens.The time has come to reconquer it. The ideal: give everyone the means to build their own health project.

10. New priorities for promoting health appear Participation becomes central It makes you an actor Confronting your ideas with those of other people creates a constant learning process gets close to peoples priorities building health together Creation and cultural activities become central playing, creating, and experimenting new ideas getting close to peoples emotions, exploring social norms around health Pleasure is infectious…

11. Crips Ile-de-France Health promotion works through concrete and effective community action in setting priorities, making decisions, planning strategies and implementing them to achieve better health. At the heart of this process is the empowerment of communities - their ownership and control of their own endeavours and destinies. Community development draws on existing human and material resources in the community to enhance self- help and social support, and to develop flexible systems for strengthening public participation in and direction of health matters. This requires full and continuous access to information, learning opportunities for health, as well as funding support. The importance of participation The Ottawa Charter (WHO)

12. Two examples of participation through cultural activities in mental health El Caballero de Paris Les Rencontres Vidéo et Santé Mentale

13. El Caballero de París: the person He arrived at the age of 8 in Havana, Cuba He told his dreams in the streets. An elegant tramp, a little out of fashion, happy go lucky, loved and respected by the inhabitants who gave him the name El Caballero de París (the Knight from Paris) He spent the last 8 years of his life in the Ordaz Psychiatric Hospital, one of the biggest in South America And became a legend after his death: –The subject of popular songs –A statue erected to his memory

14. Statue of El Caballero de París by José Villa Soberón, Place St. Francis of Assisi, Havana Photos: Tatiana Bitir

15. El Caballero de París: the play In 2009, a play created by Serge Sándor and Indira Valdés Ramos Acted by the patients from Ordaz Psychiatric Hospital and from the Community Mental Health Centre at Regla The text was developed with the patients during acting workshops for over one year, adapting the characters to the patients and using their improvisations. with support from the European Union, La Fondation Accor, Cultures France, Consejo de las Artes Escenicas de Cuba Ministerio de Salud Publica de Cuba, Alliance Française de la Havane, Embajada de Cuba en Francia Ambassade de France en Cuba, Hôtel Mercure Sevilla, A.E.F.C, Ciego Montero, Havana Club, Chacok, Sisley Maquillage, Air France, Psychiatres du Monde, Injam Production, Éditions Les Cygnes

16. El Caballero de París

20. Les Rencontres Vidéo en Santé Mentale A partnership between NGOs, community mental health services and la Cité de la Santé (Universciences, Paris) Entries from all over France, Belgium, Switzerland An annual get together (one day each November) Showing to the wider public videos produced by and with patients in community mental health services: in general with a therapeutic aim The films are presented by their authors, directors or participants.

21. Crips Ile-de-France Les Rencontres Vidéo en Santé Mentale

22. A lombre lerrance : Xavier Ameller

23. Participation: Getting the community to create the health messages Designing posters –HIV –drugs –women and men Writing short film scenarios –HIV/Aids Making pocket films –HIV/Aids

24. Getting young people to design posters Images against AIDS (1996) Drugs: Pleasure, Risk, Dependance (2003) We Women, We Men (Nous les hommes et les femmes)(2009)

25. 1: Images against AIDS 1996 LOVE WITHOUT FEAR

26. Images against AIDS 1996 They just met. The want to see each other again. All they can think about is SEX. But what about HIV/AIDS? They would like it to be easy

27. Images against AIDS 1996

29. 2: Drugs : Pleasure, Risk, Dependance (2003)

30. Drugs: Pleasure, Risk, Dependance (2003)

33. Gotta get to work

34. Drugs: Pleasure, Risk, Dependance (2003)

35. Jarrête = Im stopping

36. Drugs: Pleasure, Risk, Dependance (2003) To live

37. 3: We Women, We Men (2009) He said Id forgotten to iron his shirt…

38. We Women, We Men (2009)

40. Writing film scenarios 3000 scenarios against a virus (1996) National competition for high school students and young people in general: write us a scenario about HIV AIDS Over three thousand scenarios received Jury chose twenty or so scenarios All chosen scenarios were produced and diffused at prime time by public television Many famous actors and directors participated for free Organised by Ile-de-France Regional Centre for HIV/AIDS Information and Prevention, Doctors of the World, AESSA

41. Crips Ile-de-France Le Poisson Rouge (The Goldfish)

42. Creating Pocket Films (2009-2010 )

43. HIV Pocket Films: objectives - Exploit a new means of expression, accessible to young people - Getting the general public to think about HIV/AIDS (voting over internet, diffusion in schools, on television…) - Involving information and media professionals. - Producing additional material for actors in the health promotion area Competition organised by: Centre régional dinformation et de prévention du sida Ile-de- France, Sidaction, Forum des Images With support from: France 5, Dailymotion, Skyrock, Ministère de la Santé et des Sports, Haut commissariat à la Jeunesse, Ministère de lEducation nationale, Ministère de lAlimentation, de lAgriculture et Pêche, Institut national de prévention et déducation pour la santé, Mutuelle Générale de lEducation Nationale, Ligue de lEnseignement, Conseil régional Ile-de-France, Mairie de Paris

44. Pocket films: The Survival Kit

45. Have a great day creating your health. Healths to you all!