Presentation on theme: "Consumer Goods & Digital Marketing. Traditional Methods of Marketing We have builds Brands like Gold Spot, Thumps Up, Limca, Maaza & Citra."— Presentation transcript:
Consumer Goods & Digital Marketing
Traditional Methods of Marketing We have builds Brands like Gold Spot, Thumps Up, Limca, Maaza & Citra.
Marketing is all about building Relationship with Consumers Gold Spot did it with Jungle Book
Thumps Up with flicker book of cricket, autographed mini Bat and Ball
Bisleri500 Digital Campaign - A Case Study
About How digital channels were successfully used to promote and drive viewership of Bisleri 500 TVCs and to create engagement around the same.
How it happened.. 3 new TVCS planned for Bisleri500 in the summer of 2013
How it happened.. The ads were; Quirky,Humorous,Bold and 3 in number Positioned to target the youth
Classroom Casanova Angry Bride Superhero
Task we had. How to use the digital medium to promote the TVCs ?
Strategy Adopted Make it Exclusive Involve the Audience Create Conversations Gratification
How we went about..
With prelaunch, launch and post launch activities we made sure buzz around the new set of TVCs are kept alive on digital platform
Exclusivity The TVCs were launched first on the digital platform before airing on TV
First 4 days thus were allotted for pre-launch activities Teaser 1
Teaser 2 Teaser 3 Teaser 4
Teasers grabbed immediate attention of the brands almost 50k strong facebook community. They together received 697 Likes 243 shares And a series of curious and excited comments
Launch of TVCs on Facebook TVC 1 - College Casanova
TVC 2 – Angry Bride
TVC 3 – Superhero
And the responses were encouraging..
The efforts were well noted
Taking cues from the TVCs which ended with a very catchy Kholo..Peeyo.. Shabaashhh!!, we made extensions for the word Shabaash
Facebook Quiz Contest An activity that promises Further views on the TVCs To keep the buzz alive Help grow the facebook fanbase Engagement
For the same, we created the Shabaash Quiz contest The contest that ran for 2 weeks and had 4 questions. The answers were hidden in the 3 TVCs.
2,269 unique entries were received for the contest. Facebook fan base grew from 43,323 to 80,292
And one ardent fan won the grand prize of Ipad Mini
World Shabaash Day Extending further to create a buzz on the twitter platform, we celebrated World Shabaash Day - on the 18 th of April between 2pm and 6pm -a day to cheer for anyone/anything one wishes to cheer for!!
World Shabaash Day Two hashtags were made use of; #Shabaash #WorldShabaashDay And the results were nothing short of amazing!
The nation Shabaashd each other!!
The day saw 2,043 mentions of the hashtags which comprised of; 736 Tweets, 684 replies 623 Retweets. This together resulted in creating 1,440,965 potential impressions.
And the tag went trending nationally; ….even the next day morning !!!
And it the word found its presence offline as well..!! A screenshot of Hindustan Times 21 st April 2013 – Mumbai Edition
Numbers we loved reading Total TVC Views in 20 days – 48,620 & growing Facebook Growth Percentage – 85.33% Twitter Community Strength - 1,160