Presentation on theme: "Three Sheets – Social Media Success Story. In Less Than 6 Months 25,587 Facebook Fans 5,288 Twitter Followers After our 1 st Twitter Trivia Contest our."— Presentation transcript:
In Less Than 6 Months 25,587 Facebook Fans 5,288 Twitter Followers After our 1 st Twitter Trivia Contest our fans DOUBLED in 1 day! We not only have fans but fans who engage with the brand! Our Twitter contest garnered over 100 @replies in minutes Our Facebook challenges produced over 350 photo submissions in 2 days Social Media Success – Three Sheets
Unsubscribe Rate - Minimal Due to targeted messaging & careful use of updates, the unsubscribe rate has been extremely low in comparison to other brands. (Unsubscribe rate less than 5% compared to others averaging 20%+)
Using Social Media to Promote Website When announced we had approximately 30,000 fans. After announced we received 15,000 entries which required effort on the part of the user giving personal information on FLN.com Thats engagement of 50% 20,000 Visits to FLN.com
Smart Advertising on Minimal Budget 5 Weeks (Friday-Mondays) of Facebook Ad buys at just $1,000 per week. Facebook offers granular marketing opportunities which we took advantage of. Targeting on this campaign also included: People living in the United States Age 21 and older People not already connected to the Fan Page Ex. Hawaii Episode – Targeted Facebook users who listed cocktail keywords in their interests to become fans of Three Sheets while promoting Tune-In Monday
Results of Facebook Advertising Average 17% lift per week in Fan Base With Each week we saw increases in: Click-Through Rate Action Rates Decreases in: Average cost-per-click Cost per Acquisition Solid results with a budget of less than $5K!!!
Twitter Philosophy – Pleepleus Purpose: Interact with previous fan base & recruit new fans Tone: Cocky, Snarky, Cutzy, Innocent, Funny, Sarcasm, Drinker, Social Topics: Drinks, Travel, Responding to Followers @ replies Interaction: Encourage interaction with fans using Photos, Video, Contests & General Conversation Its not simply about followers but followers who engage with you:
Important Takeaways Dont use social media simply to promote tune-in Use a tone of an actual person not a corporation Dont overwhelm audience with too many messages Encourage audience to engage via contests & feedback Test various messaging & days/times Leverage the level of granularity that Facebook offers for advertisers Talk to enthusiastic fan base across various platforms