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Scoring for Health. Mission Scoring for Health aims at increasing the awareness of a healthy lifestyle - especially healthy physical activity and healthy.

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Presentation on theme: "Scoring for Health. Mission Scoring for Health aims at increasing the awareness of a healthy lifestyle - especially healthy physical activity and healthy."— Presentation transcript:

1 Scoring for Health

2 Mission Scoring for Health aims at increasing the awareness of a healthy lifestyle - especially healthy physical activity and healthy nutrition - of children by using professional soccer players as role model. It also aims at increasing Health Enhancing Physical Activity and Healthy Nutrition in the participating school children. Target group Children aged 9-12 (group 6-8 primary school) and their parents especially, Children from underpriveliged communities.

3 Organisation Health Football

4 Impression of Scoring for Health clinics

5 scoren voor gezondheid 2006-2008 Scoring for Health ambassador

6 het programma During 20 weeks the following topics: 1.Sport en physical activity is cool! 2.Daily breakfast is important 3.Health Enhancing Physical Activity (HEPA) 4.Healthy nutrition 5.Membership of a sports club Project program

7 het programma Week 1Week 20 clinic at club test 1 signing contract clinic at club test 2 certificate Local healthy lifestyle intervention at school, which is combined with Scoring for Health 4 Program at school Ga voor GezondFamilie Lekkerbek Lekker FitJUMP-in

8 Succes factors +++ + = Children are aware of a healthy lifestyle Local School program

9 Media options Website: Lesson pakkage Tips of the week Lifestyle questionnaire Television: 34 items in de Ballen Nickelodeon Friday evening 19.35-19.40 Combining with schoolprograms: Ga voor gezond Lekker Fit JUMP-in Alternative programmes Events: Exercise promotion Look & feel club Testing the pupils

10 © MEER DAN VOETBAL 2008 2007/8 900 pupils2009/10 10.000 pupils

11 Quantative results Increase in compliance to Health Enhancing Physical Activity (HEPA) guidelines Increased number of membership of a sports club, and frequency and duration of time spent sporting Increase in aerobic fitness Decrease of time spent sitting behind computer, tv, etc. Decreased fat percentage Increase of children complying to the fruit guidelines (2 pieces daily) Increase of children complying to the soda guidlines (max 3 glasses daily) Increase of knowledge of HEPA guidelines and nutrition guidelines Awareness of a healthy lifestyle has increased: 75% improvement

12 50% of Dutch team Ambassador Scoring for Health Stekelenburg Vorm Van der Wiel Heitinga Ooijer Van Bronkhorst Braafheid Schaars De Zeeuw Afellay Huntelaar

13 Contact Maarten Stiggelbout Netherlands Institute for Health Promotion (NIGZ) PO Box 500, 3440 AM Woerden, Tel ++31348 437674 / mstiggelbout@nigz.nlmstiggelbout@nigz.nl Anke Meulendijks More than Football Foundation Tel ++31641040555 / anke.meulendijks@meerdanvoetbal.nlanke.meulendijks@meerdanvoetbal.nl www.scorenvoorgezondheid.nl


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