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Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley.

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Presentation on theme: "Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley."— Presentation transcript:

1 Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley

2 What is social media?

3 User generated content

4

5 Tom Cunniff

6 In practice:

7 We dont have a choice on whether we DO social media, the question is how well we DO it – Erik Qualman (Author of Socialnomics)

8 A day in the life of the Internet

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16 What does this mean for search?

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19 Google and social media

20 People matter!

21 Bing

22 Blekko

23 Other social media engines

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26 What happens in Facebook stays in Facebook

27 What happens on Google...

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31 Meanwhile... 2/friday-links-96/twitter-logo-4/

32 News curation apps

33 Less search, more finding content/uploads/search-engine-optimization1.jpg

34 In summary Social results (thats you!) are becoming more important You can affect rankings Go to where the conversations are Websites less valuable as time goes on People ask people they know Its all just information!

35 /

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37 Thank you! Web: Blog:


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