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Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online Misha Jepson.

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Presentation on theme: "Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online Misha Jepson."— Presentation transcript:

1 Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online Misha Jepson June 2012 Graduate School and Research Services Coordinator

2 Introduction NASA Goddard Photo cc Marketing Why whisper when you can shout? The Repository The University Yourself

3 Marketing in a new age 2 years of learning It is a whole new world out there and we can be part of it Leaflets & Posters s and internal news Presentations Competitions Social Media World UK Repository Wrexham

4 What are your future plans? Social Media Copyright Misha Jepson 2011

5 Share Who can you reach? Copyright Aphrodite Internet Minute Computing.jpg Social Media the future? Open Access & Social Media go hand in hand

6 Do people know About your repository link link Who you are What you do Branding and Marketing Copyright Misha Jepson 2011 Misha Jepson Google search Google search © art designer PLoS cc

7 Linking to the Repository Website Website Links = higher Google ranking RSS feeds example example Ensure all your sites are linked check by searching via Link:your url

8 News and You Twitter (108 twitter twitter Facebook link link LinkedIn 55 million members, your profile, collaboration, mention articles LinkLink

9 Marketing and sharing Slide Share link link Researcher Newsletter scribe Moodle scribeMoodle Blog link link

10 Links Repository Twitter news Facebook Blog Newsletter RSS Feed LinkedIn OA Moodle Slideshare* Other Other *

11 How to share quickly and easily Hootsuite Facebook LinkedIn My profile Other Message

12 Does it work? Twitter Newsletter Slideshare Blog Facebook 484 visits wider coverage Date introduced

13 Copyright © Publishers rules Post print NoPost/pre print Pre print What scares you ? Damaging your reputation, representing your organisation, not having anything to say? Copyright Misha Jepson 2011

14 Tips Dont share private info. Once online its there forever If you find something interesting share it with others Monitor accounts for spam Interact with followers

15 Your next step Have Fun Gain support Be safe Copyright Alexindigo cc.

16 Social Media Getting Started Twitter 140c, talk about your area of interest https://twitter.com/https://twitter.com/ Twitter explained here here LinkedIn 55 million members, your profile, networking, tweeter feed Facebook Shorten URLs Bitly Bitly Hootsuite accounts link link

17 Any Questions? Glyndŵr University Research Online Copyright Misha Jepson 2010 Build and protect your brand You are marketing yourself your repository your University Misha Jepson


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