1. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 1 ExpoMediaGroup Staraya Krepost Complex solution for your business objectives

2. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 2 Staraya Krepost at a glance Privately owned international company Established in 1993 Association of companies: Staraya Krepost – cosmetic marketing (Moscow), CosmoPress (Moscow), Cosmetic Expo Media (Kiev), and Polmedia Expo (Warsaw) Offices in Moscow (Russia), Kiev (Ukraine), and Warsaw (Poland) Agents network in all major perfumery & cosmetics markets Representatives in all major regions & cities of Russia and CIS countries (33 offices) Number of corporate clients – over 1000 Member of perfumery & cosmetics Association of Russia (PCAR) since 1995, International Union of Exhibitions & Fairs since 2001, and Moscow Chamber of Commerce & Industry since 2001 Partner of ITEC, organizer of Cosmeeting beauty event Staraya Krepost and Messe Frankfurt, organizer of Beauty World events, formed Global Beauty Network in March 2004

3. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 3 Fields of activity Event organizing (total number of exhibitions and educational events -9) Publishing activity (total number of publications - 8) Internet projects (number of projects - 4) Services: Beauty Business Program, Beauty Business Consulting

4. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 4 EVENT ORGANIZING

5. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 5 InterCHARM GLOBAL BEAUTY EVENT

6. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 6 InterCHARM InterCHARM main exhibit categories: Perfumery and color cosmetics Personal hygiene Natural cosmetics Professional cosmetics and equipment Professional hair care products Equipment and accessories for hairdressers Nail care products and accessories Packaging and raw materials for perfumery & cosmetics manufacturers (InterCHARMpack) Niche brands, latest innovative products and services Gift packs Trade press Internet-technologies

7. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 7 InterCHARM (Moscow) in facts and figures In2005weexpectevengreaterresults! In 2005 we expect even greater results! First edition – 2002, May Net exhibition area – 6 400 sqm, total area with seminars halls - 22 830 sqm (2005) Exhibitors – 342 companies (2005): producers and distributors of cosmetics & equipment for beauty salons, wholesalers, exporters and importers from about 20 countries 27 145 industry professionals: cosmetologists, hairdressers, aesthetic surgeons, beauty salon owners, representatives of trade media Over 9 500 professionals assisted at conferences, symposium and seminars

8. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 8 The benefits of participation are evident: Presenting yourself in the booming Russian market for perfumery & cosmetics Real opportunity for a brand owner to find a distributor, manufacturers to find suppliers of ingredients and packaging, retailers to find perfect star brand (and vice versa), etc. Meeting relevant customers and finding out their needs Sharing in the business potential of the event, sheltering most interesting offers

9. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 9 InterCHARM Supported by: Moscow Government, Chamber of Commerce and Industry of Russia, Perfumery and Cosmetics Association of Russia (PCAR), International Union of Exhibitions and Fairs Highly appreciated by specialists for its high professional level of organization In 2001 awarded the UFI quality label, that makes the show still more prestigious

10. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 10 Among your visitors: Retailers Distributors & wholesalers Importers & exporters Producers of perfumery & cosmetics Product developers Packaging manufacturers Specialists in professional beauty Representatives of research companies and government institutions Innovative newcomers of the market Key international decision makers

11. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 11 professional cosmetics & equipment for beauty salons INTERCHARM professional Combination of International Beauty Fair for professional cosmetics & equipment for beauty salons and Training Events & Workshops First edition – 2002, May Net exhibition area – 6 400 sqm, total area with seminars halls - 22 830 sqm (2005) Exhibitors – 342 companies (2005): producers and distributors of cosmetics & equipment for beauty salons, wholesalers, exporters and importers from about 20 countries 27 145 industry professionals: cosmetologists, hairdressers, aesthetic surgeons, beauty salon owners, representatives of trade media Over 9 500 professionals assisted at conferences, symposium and seminars

12. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 12 INTERCHARM professional: Congress on Aesthetics Applied First edition in 1998 Seminars & lectures of cosmetologists, dermatologists, aesthetic surgeons, nail specialists, and trichologists from all over the world A Fair of professional cosmetics & equipment is held parallel to the Congress Rich concurrent program

13. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 13 INTERCHARM professional: Symposium on Aesthetic Medicine First edition in 2002 Reports and discussions on skin pathologies and effective treatment methods, anti-aging medicine, and application of modern technologies in aesthetic medicine A specialized exhibition is held parallel to the Symposium

14. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 14 INTERCHARM professional: Conference Beauty Salon Management Seminars & master-classes on salon management, staff recruitment, and customer services Created in 2002 Among visitors – managers and owners of beauty clinics, hairdressers and nail salons

15. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 15 INTERCHARM professional: International Anti-Ageing Conference First edition in 2005 How to make our life longer and better? Latest achievements in anti- ageing medicine Best specialists from over the globe Specialized exhibition is held during the Conference

16. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 16 InterCHARM Ukraine The major event in the third largest cosmetics market in Eastern Europe 6235 sqm of net exhibition area (2005) 362 companies from 10 countries 33 000 of industry professionals Year of creation – 2003 Rich concurrent program ZOOM, InterCHARMpack

17. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 17 InterCHARM Polska First edition – 2004 217 companies from 21 countries Over 6000 professional visitors from 35 countries 10 000 sqm (4127 sqm of net exhibition area) The unique opportunity for production and services promotion in the Polish market – the second largest cosmetics market in Eastern Europe and the most stable one

18. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 18 Cosmetique News Forum Forum on key problems of the industry The current and prospective trends in manufacturing and distribution Designed for CEOs and marketing specialists of cosmetics companies Created in 2000 450 industry professionals (2004)

19. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 19 Global Beauty Network alliance of trade show operators Staraya Krepost, ExpoMediaGroup InterCHARM (Moscow) INTERCHARM professional (Moscow) InterCHARM Ukraine InterCHARM Polska Messe Frankfurt BeautyWorld Frankfurt BeautyWorld Middle East/ Gulf Beauty BeautyWorld Japan Cosmesur BeautyWorld Buenos Aires

20. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 20 PUBLISHING ACTIVITY

21. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 21 Cosmetics in Russia The first edition on tendencies in Russian market for perfumery & cosmetics in English Established in 2000 Circulation – 3000 copies, periodicity – 3 times a year Readership – 9000 (3 readers/copy) Audience – product developers, manufacturers and distributors of perfumery & cosmetics and packaging, all those exploring opportunities of Russian and CIS countries markets Distributed at major international beauty events and by subscription

22. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 22 Les Nouvelles Esthetiques (Russian edition) Russian edition of international magazine for cosmetologists and specialists of applied aesthetics Established in 1997 Circulation – 11 000 copies, periodicity – 6 times per year Readership – 44 000 (4 readers/copy)

23. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 23 Novosty v Mire Kosmetiki (News in the World of Cosmetics) A popular periodical for everybody interested in perfumery & cosmetics Established in 1998 Circulation – 50 000 copies, periodicity 10 times per year Readership – 250 000 (5 readers/copy)

24. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 24 Nogtevoy Service (Nail Service) The magazine for professionals in manicure and pedicure Established in 2000 Circulation – 17 000 copies, periodicity – 5 times per year Readership – 85 000 (5 readers/copy)

25. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 25 YOU Professional Russian edition of international hair fashion magazine for professionals in hairstyling and hairdressing Established in 2000 Circulation – 12 600 copies, periodicity – 4 times per year Readership – 63 000 (5 readers/copy)

26. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 26 Esteticheskaya Medizina (Aesthetic Medicine) Magazine for plastic surgeons and dermocosmetologists Established in 2001 Circulation – 2500 copies, periodicity – 4 times per year Readership – 5000 (2 readers/copy)

27. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 27 Kosmetichesky Rynok Segodnya (Cosmetic Market Today) The first in Russia newsletter, containing business-oriented information on perfumery & cosmetics industry Established in 2001 Circulation – 4500 copies, periodicity – 20 times per year Readership – 18 000 (4 readers/copy) Audience – manufacturers of products, packaging, raw materials, distributors, importers, exporters

28. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 28 BEAUTYTIME A glossy newspaper on life-style & beauty for sophisticated women, already existing and potential clients of beauty salons Established in 2003 Circulation – 100 000 copies in Russia, 30 000 in Ukraine, periodicity – 19 times per year Readership – 390 000 (3 readers/copy)

29. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 29 INTERNET PROJECTS

30. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 30 www.Intercharm.net Perfumery & cosmetics professional portal Created in 2000, redesigned in 2005 Some 2 500 industry professionals per day Latest news, market research, tendencies, on-line conferences, companies and their brands, event calendar How to participate in the events Business offers for market professionals Bilingual (English/Russian)

31. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 31 www.CosmeticsInRussia.com Professional web-site in English for those, interested in the Russian and CIS countries perfumery & cosmetics markets Project was launched in 2000 The easiest and quickest way to access news, market research, key problems, main streamlines, statistics, trade associations, etc. Some 1500 industry professionals per day

32. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 32 www.CosmoPress.com Information agency, supplying media with news on the industry Over 700 media from Moscow and regions of Russian and CIS countries are among subscribers

33. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 33 www.Beautytime.ru Internet womens magazine Created in 2000 Beauty, style, health, children, psychology, tourism, flowers, leisure, salon – all in one site Female audience of 60 000 per month

34. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 34 SERVICES

35. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 35 Beauty Business Program A unique program for effective work of specialists at perfumery & cosmetics exhibitions Complex of services dedicated to assist in search for new partners and to establish business links, development of individual business program, providing with invitations, catalogues, official arrangements documents, translating services Complex of travel services: hotel reservation at special rates, air tickets booking and sale; business visa support; excursions, city tours and related programs; additional individual services on request

36. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 36 Beauty Business Consulting Beauty Business Consulting (Marketing research department) Marketing and information services for companies working in perfumery & cosmetics market in Russia and other countries upon request Updated assessment of the local market for the product Advice on approaching the Russian market for perfumery & cosmetics

37. ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 37 ExpoMediaGroup Staraya Krepost In case of questions & business offers please, do not hesitate to contact: Anna Dycheva-Smirnoff Vice President for Information dycheva@intercharm.ru dycheva@intercharm.ru Marina Osadchaya PR, advertising, promotion mo@intercharm.ru tel. +7 095 995 2880, fax +7 095 995 2840