1. N EW S PORT M EDIA : GOTO B OARDS Chelsea Galbraith CMG1341 Sport Communication October 25, 2011

2. M ATT W ELLS B ACKGROUND Director of Marketing, West Virginia University Bachelors and Masters in Sport Management from University of Tennessee Grad Assistant in Athletic Department UT Ticket Office and Marketing Department 99-02 Assistant Sport Marketing Director 02-06 Sport Marketing Director December 06-Present

3. N EW T ECHNOLOGY Email Internet Facebook Twitter Interactive ticket barcodes

4. S PORT MEDIA GOTO B OARDS 103 inch screen Drag-n-View feature Fingertip touch screen navigation Interaction with online data Future ideas for other groups? http://www.sportsmedia.com/smt/home.aspx

5. GOTO B OARDS D EMONSTRATION http://youtu.be/dUV3PJg0GG0 http://youtu.be/qPJlgFuveSg

6. SWOT Strengths - Easier access - More interaction for commentators - Coaches to help players tactics - Social Media relations Weakness - Very expensive - New technology - High School and Collegiate, no access - Not a broad product among other producers - False information

7. SWOT CONTINUED Opportunities - New advancement - Help teams and organizations get better - Get name out there through social media - More interaction with others outside of the sport industry Threats - Not a lot of producers - Technical issues - False knowledge - Program can run slowly

8. F INAL T HOUGHTS Technology needed for sport industry to continue to grow GOTO Boards expand Social Media growth