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Chapter 4: Fashion Centers Chapter 4.1: Design & Buying Centers Chapter 4.2: Global Impact of Fashion.

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Presentation on theme: "Chapter 4: Fashion Centers Chapter 4.1: Design & Buying Centers Chapter 4.2: Global Impact of Fashion."— Presentation transcript:

1 Chapter 4: Fashion Centers Chapter 4.1: Design & Buying Centers Chapter 4.2: Global Impact of Fashion

2 Design Center Fashion Weeks Haute Couture Couturiers Buying Center Market Weeks Mart Key Terms

3 A design center is a district in a city where fashion design and production firms are clustered together Designers join together to make their city and country important in the fashion world What is a Design Center?

4 Design centers host important fashion shows during fashion week Fashion weeks are periods each year when fashion designers present new designs or collections The most important collections shown are: spring-summer and fall-winter What is a Design Center?

5 Local governments often support design centers through favorable regulations Cities benefit directly and indirectly from the industry Impact of Design Centers

6 The fashion industry found in cities around the world, including cities that are the major design centers Paris, France Milan, Italy New York City London, England Tokyo, Japan International Design Centers

7 Since the 1700s, fashion capital Synonymous with haute couture Haute couture is a French term for high fashion, which is expensive, trend-setting, custom-made apparel The city is home to couturiers Couturiers are professional fashion designers involved in designing, making, and selling high fashion Design Center: Paris

8 King Louis XIV used dolls to display the latest fashions Today the fashions are seen in extravagant fashion shows People who attend: Fashion Writers Editors Celebrities Apparel Manufacturers Retail Buyers Patternmakers Paris Fashion Shows

9 The attendees acquire ideas to take back to their companies and then translate the ideas into fashions that their target customer will purchase and wear. Fashion Ideas For Sale

10 High exposure, and global reputation Frances top 3 export industries City is home to several design schools The Importance of Fashion In Paris

11 The Italians show their fashions during fashion fairs Alta moda is the Italian term for high fashion Its centered in Rome, but designers in Milan concentrate on ready-to-wear garments Known for beautiful fabrics and sophisticated prints Design Center: Milan

12 Milan fashion industry began with making leather goods, such as shoes and handbags In the 1940s, garment design and production were limited to mens wear but later expanded to other markets Italian fashion houses are family businesses that pass the craft of designing on from generation to generation Design Center: Milan

13 During World War II, American fashion was isolated New York City emerged as the main fashion design center 2/3 of manufacturing is in NYC 8 schools dedicated to fashion New York fashion shows follow the French collection showings in Paris Design Center: New York City

14 Noted for mens business-suit classic styles Ready-to-wear garments Popular look of Twiggy Princess Diana promoted style of many British Designers Design Center: London

15 After WWII, Japanese women became interested in adopting western styles 1960s Japanese designers emerged Influences on the world include: Color Asymmetrical balance Unusual shapes Use of fibers Design Center: Tokyo

16 Los Angeles, California Dallas, Texas New York City U.S. Design Centers

17 Important for garment production and wholesale business Produce 18% of womens outerwear Dresses Coats Suits Sportswear 28% of all dresses Fashion Week in Bryant Park U.S. Design Center: New York City

18 Located in the heart of downtown Designers, wholesalers, retailers, sewing contractors, patternmakers, manufactures, market centers, and apparel marts all exist in an 82-block business district known as the fashion district U.S. Design Center: Los Angeles

19 Womens apparel is the main component of this industry, with a focus on moderately priced sportswear. Surfwear Hollywood-style Eveningwear Focus On Womens Fashion

20 More notable as a buying center Produces moderately priced apparel lines 36% of apparel manufacturing in Texas consist of: Mens and boys clothing Shirts Trousers Jeans Neckties U.S. Design Center: Dallas

21 A buying center is a central district in a city where fashion businesses sell products to retail buyers Manufacturers: Promote new lines, styles, and designs Produce new selections What Is a Buying Center?

22 Most cities have not-for-profit corporations that help promote a particular citys industry Buying centers must update and increase showroom capacity Directly promote Fashion Weeks The Importance of Buying Centers

23 Market weeks are the major times scheduled by fashion producers to show fashions to buyers The apparel industry designates particular weeks to present different components of fashion. A mart is a building that houses thousands of showrooms for a specific merchandise category U.S. Buying Centers

24 The Nations leading buying center fashion showrooms $14 billion annually $12 billion in wholesale apparel sales Retail buyers go from building to building, visiting offices/ showrooms to consider different lines of apparel Buying Center: New York

25 The fashion Center Business Improvement District is a not-for-profit corporation Established in 1993 to promote NYC apparel industry Business Improvement

26 New York Fashion International- address needs of companies wanting to export, explores foreign markets, promotes internationally The Fashion Walk of Fame- celebrates the fashion designers who established NYC as a world fashion capital Fashion Center Banners- banners bearing the garment districts button logo to increase unity and pride

27 Formally known as the Garment District Largest concentration of fashion- related businesses Home of California Market Center showrooms $8 billion in business Buying Center: Los Angeles

28 The diversity of fashion businesses cover every stage of apparel production Ideal for small to mid-size businesses Funded by property owners Business Improvement

29 Formally known as the California Mart 1,800 showrooms 10,000 product lines 13-story building The center hosts various activities and events: 5 Major Fashion Markets 2 Textile Markets The Los Angeles gift-and-home markets Market Days Fashion Weeks Educational Events Seminars The California Market Center

30 Home of the Dallas Market Center Host events that help retailers expand their business $7.5 billion in transactions annually Opened in permanent showrooms Focus on sportswear and western wear Hosts 50 markets a year Draws 200,000 buyers annually Buying Center: Dallas

31 Home to the Merchandise Mart and Chicago Apparel Center 525-room business-class hotel 300 wholesale showrooms Serves clothing retailers by: Hosting Market Events Fashion Shows Seminars Promotional Programs to attract buyers Buying Center: Chicago

32 Home of AmericasMart Features include: Aerial walkways Showroom space Exhibit halls Convention rooms Meeting rooms Known for home-furnishing apparel Buying Center: Atlanta

33 Home of the Miami International Merchandise Mart 300 showrooms Features sportswear and childrens wear It is accessible to apparel production in Central America, South America, and the Caribbean Buying Center: Miami

34 Design centers and buying centers are different yet closely related Together they form the heart of the fashion industry Design center = creativity Buying center = commerce Heart of the Fashion Industry

35 Chapter 4.2: Global Impact of Fashion

36 Global Sourcing Culture Key Terms:

37 Globalization is the trend toward increasing integration of the world economy The global chain of production must remain flexible Complex sourcing and production strategies are needed to keep up How Fashions Travel

38 To reduce cost, and maximize profits, many textile and apparel manufacturers have begun global sourcing Global sourcing is the identifying and negotiating of supply chains in numerous world locations Manufactures must maintain control of the sourcing cycle Global Sourcing and Production

39 Increased risks come with global sourcing The lack of economic stability in developing nations is challenging Economic and political factors around the world play a major role in establishing fashion businesses Global Sourcing Risks

40 Production is global Companies take advantage of the skills of workers in specific regions Changes in customer taste indirectly affect production jobs around the world Global Production

41 Many countries are eager to export their fashions to other countries and host their own exhibits and trade fairs Designers and apparel companies establish promotional offices in major fashion cities around the world World Fashion

42 The global nature of the fashion industry today requires cultural awareness and adaptability Culture is the system of shared beliefs, values, customs, behaviors, and artifacts attributed to members of a specific society Fashion trends may begin on the street and become popular Some ethnic styles also become classic, or standard Culture and Fashion

43 Smart fashion marketers are aware of cultural influences on current fashion Designers find inspiration in diverse communities Cultural Styles

44 The impact of Asian fashion has been significant 1970s- Nehru jacket from India Indian-henna skin art Indian Sari styles were sold mainstream Madonna adopted a Japanese geisha style Styles From The East

45 During the 1980s and other times, the western or cowboy style of boots and denim moved to the big city Urban cowboy style appeared in urban areas Western Styles

46 In the late 1990s, the hip hop look moved out of the African-American inner cities and around the world Urban Styles

47 World Fashion at Home Consumers can buy an inexpensive outfit from a French e-tail store Order shirts from a London catalog The world of fashion is at your fingertips Global production, fashion centers, catalogs, home shopping television, and the internet continue to make fashion readily available

48 The End

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