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Fashion in History: A Global Look Tutor: Giorgio Riello Week 7 Tuesday 17 November 2009 F ROM C OURT TO C ITIES : F ASHION S S ECOND O RIGIN IN THE EARLY.

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Presentation on theme: "Fashion in History: A Global Look Tutor: Giorgio Riello Week 7 Tuesday 17 November 2009 F ROM C OURT TO C ITIES : F ASHION S S ECOND O RIGIN IN THE EARLY."— Presentation transcript:

1 Fashion in History: A Global Look Tutor: Giorgio Riello Week 7 Tuesday 17 November 2009 F ROM C OURT TO C ITIES : F ASHION S S ECOND O RIGIN IN THE EARLY MODERN PERIOD

2 1. The Definition of Fashion

3 The difference between fashion and ancient costumes: A new fashion of apparel creepeth no sooner into use but presently he blameth and dispraiseth the old, and that with so earnest a resolution and universall a consent, that you would say, it is some kind of madnesse or selfe-fond humor that giddieth his understanding. And forasmuch as our changing or altering of fashion is so sudden and new-fangled, that the inventions and new devices of all the tailors in the world cannot so fast invent novelties, it must necessarily follow that neglected and stale rejected fashions doe often come into credit and use again: And the latest and newest within a while after come to be outcast and despised, and that one selfe-same judgment within the space of fifteene or twentie yeares admitteth not only two or three different, but also cleane contrarie opinions, with so light and incredible inconstancie, that any man would wonder at it. Montaigne, First Book of Essays (1580)

4 ITALY First use of the word fashion (moda) in Italian Agostino Lampugnani La carrozza a nolo (1646). FRANCE In France at the times of Louis XIV the word mode is used to identify lifestyles and consolidated forms of behaviour (mode, modo, means behaviour, manner – something done in that manner of) La Mode (1642) by François de Grenaille.

5 Fashions Second Origin Some fashion scholars claim that fashion did not exist in the middle ages. They suggest that the real birth of fashion should is c. 1750 (the modern period or modernity) Two points: 1. I believe that fashion existed in the middle ages and early modern period. 2. I see continuities from this period to the so- called modern (post 1750)

6 2. The European Centres of Fashion In the period post 1500 fashion starts being conceptualised as a National phenomenon,. One starts to be dressed in French, or Spanish, etc. style


8 Piero della Francesca (c.1420-1492), Portrait of Federico da Montefeltro and his spouse Battista Sforza, c. 1465. Tempera on wood.Uffizi, Florence, Italy

9 Raphael, Elisabetta Gonzaga, 1504. Florence, Galleria degli Uffizi

10 Raffaello Sanzio, Portrait of Lorenzo de Medici (1492- 1519), Duke of Urbino


12 Francis I by Jean Coulet Louvre Museum, Paris, c. 1530

13 Caterina de Medici (1519-89) was born in Italy in the de' Medici family. She was queen of France as the wife of King Henry II


15 Titian, Portrait of Emperor Charles V Seated. 1548. Oil on canvas. Alte Pinakothek, Munich. The Hapsburg Empire during the reign of Charles V, 1530-56.

16 Louis XIV and the Court at the Grotto in Versailles, c. 1675. Louis XIV reigned between 1643 and 1715


18 Portrait of Catherine of Aragon by Michel Sittow. 1508 Kunsthistorisches Museum, Vienna

19 Mary I and Philip II of Spain, from The Family of Henry VIII: An Allegory of the Tudor Succession, c. 1572, attributed to Lucas de Heere. Sudeley Castle.

20 Queen Elizabeth I, by Marcus Gheeraerts the younger, c.1592. Known as the "Ditchley" portrait.

21 Inigo dAvalos was a nobleman from Naples living in the second half of the sixteenth century. The inventory (list of things) of his wardrobe shows his cosmopolitanism: - 25% of his clothing are Venetian in style - 18% French - 15% Castilian - 9% Lombard and Milanese - 6% Florentine - 6% Turkish - 3% Catalan

22 3. The Culture of Fashion of the European Courts Ball under Henri IV 1.The phenomenon of court was present everywhere in Europe and outside Europe 2. Why and how did the courts become so important in dictating fashion ?

23 Ball under Henri IV

24 F. Fournier-Sarlovèze, Louis XIV and Madame de Maintenon on the terrace of the Château de Compiègne. 1698. Oil on canvas. 98 x 124 cm. Chateau, Compiegne, France Louis XIV and Madame de Maintenon


26 Norbert Elias (1897-1990), The civilizing process. Vol. 1: the history of manners [Über den Prozess der Zivilisation] (Oxford: Blackwell, 1978 and following editions).





31 François-Hubert Drouais, 'Madame de Pompadour', 1763-4. The National Gallery.

32 Elisabeth Louise Vigée- Lebrun, Portrait of Madame du Barry, 1782

33 4. The Rise of the Fashion City



36 Emphasis switched from allegory and rhetoric in dress, a reliance on the specific meanings of decorative motifs and colours, to an appreciation of quality in terms of precise cut and smooth finish. Christopher Breward, The Culture of Clothing.

37 Bosse, Abraham (1602-1676), Conversation of women during the absence of their husbands (the dinner). Oil on wood. Inv. ECL 846. Musee de la Renaissance, Ecouen, France

38 Where the gallants would strut up and down in their new clothes between ten and twelve oclock in the morning. Since their intention was to impress all present, the tailors, hiding behind the pillars, would treat the occasion as an impromptu fashion show and make notes on the latest cut, colour, trimmings and accessories. Jane Ashelford, Dress in the Age of Elizabeth I, cit. in C. Breward, The Culture of Fashion, p. 50.

39 Gilbert Jackson, A Lady Countess of Derby, c. 1630. Oil on canvas, 220 x 142 cm. The Jones Collection V&A, 565-1882

40 Bloomsbury Square in London in 1787

41 Conclusion After 1800 the importance of the court as a producer of fashion decline, while the city became one of the driving forces of fashion.

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