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NetApp Flash Momentum Partner Academy Spring, 2013.

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Presentation on theme: "NetApp Flash Momentum Partner Academy Spring, 2013."— Presentation transcript:

1 NetApp Flash Momentum Partner Academy Spring, 2013

2 Flash Changes Everything Applications go faster and are more responsive –Drives greater IOPS and MBps –Reduces time applications wait Business operations finish sooner –Shorter run cycles and time to market –Quicker response to customers IT efficiency increases –Lower $/IOPs –Less space and power needed NetApp Confidential - Internal Use Only 2

3 Market Opportunity NetApp Confidential - Internal Use Only New, high growth market, growing at a CAGR of 27% Nearly a $7 billion market opportunity by 2016 Market has lacked vendors with proven enterprise support and worldwide presence Average deal sizes up to $250,000 3 NetApp SSD Bookings increased 9X in FY13

4 NetApp: Driving the Flash Conversation Complete, flexible portfolio to meet any need –Intelligent caching: First flash based caching product in the market –Server cache software Flash Accel and partnerships –The first enterprise grade, flash array: NEW EF540 –FlashRay: Purpose built architecture for Flash. Expert in using flash to solve customer challenges across our portfolio –>44PB of flash accelerating 3+ exabytes of storage –Across every type of workload And a deep knowledge of business needs –20 years of innovation in storage and data management –Best application of Flash for the right workload requirements NetApp Confidential - Internal Use Only 4

5 Building an Ever-Broader Flash Portfolio Storage Controller Disk Over 44PB of Flash Sold Flash Cache HDD Acceleration SSDs for NetApp Arrays Flash Pool SSD/HDD Caching Flash Accel Application Acceleration Server NetApp Confidential - Internal Use Only 5

6 Building an Ever-Broader Flash Portfolio Storage Controller Server Disk Array EF540 All-Flash Array Flash Cache HDD Acceleration SSDs for NetApp Arrays Flash Pool SSD/HDD Caching Flash Accel Application Acceleration NetApp Confidential - Internal Use Only 6

7 Building an Ever-Broader Flash Portfolio Storage Controller Server Disk Array Flash Cache HDD Acceleration SSDs for NetApp Arrays Flash Pool SSD/HDD Caching Flash Accel Application Acceleration FlashRay TM NetApp Confidential - Internal Use Only 7

8 Flash Market Segments NetApp Confidential - Internal Use Only8 Server CacheAll Flash ArrayHybrid ArrayTraditional Array Flash onlyHybrid storageHDD only Fastest access Lowest $/IOPS Highest $/GB Low latencies for cache hits Medium $/IOPS Medium $/GB Leverages HDD for capacity Lowest $/GB Slowest access Highest $/IOPS Latency Requirements Capacity Requirements

9 NetApp Flash Portfolio NetApp Confidential - Internal Use Only 9 Server CacheAll Flash ArrayHybrid ArrayTraditional Array Flash onlyHybrid storageHDD only Complete Portfolio of Offerings for Any Workload Flash Accel Server Caching Partners Flash Cache Flash Pool Flash Aggregates SSD Cache Fas/V-Series E-Series EF540 FlashRay

10 Flash Deployment by Workload 10 Server Specific Applications Extreme Database Performance Consistent low latency Shared Infrastructure File Services Dev/Test Web Apps Content Repositories Capacity Performance Server Cache All Flash Array Hybrid Array Traditional Storage NetApp Confidential - Internal Use Only

11 NetApp Virtual Storage Tier Flash Accel –For specific application acceleration –As close to application as possible Flash Cache –Highest performance for file services –Improves latency for random reads –Delivers predictable, high speed data access Flash Pool –Highest performance for OLTP –Best for SATA enablement across multiple workloads –Caching for random reads and writes –Automates the use of SSD technology Server Flash Accel Storage Flash Cache Flash Pool End-to-end Flash capabilities NetApp Confidential - Internal Use Only 11

12 NetApp Server Cache Program 12 Flash Accel Server Caching Partner Alliance Fusion-io Resale Program NetApp server caching software Software only, uses supported PCIe or SSD hardware Turns server flash into cache for Data ONTAP Free download for customers, fully supported by NGS V alidates partner HW for use with Flash Accel V alidates partner SW compatibility with Data ONTAP Provides support for broad array of server cache use Resale of hardware and software products Enables complete server caching solution purchase from single source NetApp Confidential - Internal Use Only

13 Recognizing VST Opportunities Your customer: Requires improved response time for shared storage Needs a performance boost for virtualized applications Needs to reduce data center power, cooling and space Would like to deploy SATA as the primary disk type Has asked about automated storage tiering NetApp Confidential - Internal Use Only 60+% of Data ONTAP Systems ship with Flash 13

14 When to Sell Flash Cache or Flash Pool Flash Pool –For mission critical applications, i.e. workloads that require consistent performance, even during storage node takeovers –For applications that have a high mix of small random overwrites (e.g. OLTP) –With FAS22xx systems (only Flash Pool is supported)) Flash Cache –For all other workloads: file services, Exchange, SharePoint, server virtualization, etc. –Its simple to configure and use NetApp Confidential - Internal Use Only 14

15 When to Sell Server Cache Choose the right storage cache solution first –Flash Cache or Flash Pool Add Server Cache when customers have one or more of the following needs –Low read latency requirements (sub 1-millisecond) to accelerate application response times –Enhanced read IOPS requirements –Offload CPU and disk utilization (for reads primarily) from storage system –Reduce spindle count without performance loss –Typical use case is for OLTP workloads NetApp Confidential - Internal Use Only 15

16 VST Customer Value File Services Workload Example Cost/efficiency impact Entire dataset moved from 10k rpm to 7.2k rpm disks 34% lower cost per TB 40% lower cost per IOPS 40% less power Flexibility impact 17% more storage capacity 28% more IOPS 18% improvement in average response time 1 TB Flash Cache Before: After: 168x 1TB 7.2k rpm disks FAS6210 HA with 168 TB FAS6210 HA with 144 TB 240x 600GB 10k rpm disks NetApp Confidential - Internal Use Only 16

17 VST Customer Value OLTP Workload Example Cost/efficiency impact Entire dataset moved from 10k rpm to 7.2k rpm disks 46% lower cost per TB 18% lower cost per IOPS 26% less power Flexibility impact 50% more storage capacity Similar IOPS (± 2%) Significant improvement in average response time 24x 100GB SSDs Before: After: 216x 1TB 7.2k rpm disks FAS6210 HA with 144 TB FAS6210 HA with 216 TB 240x 600GB 10k rpm disks NetApp Confidential - Internal Use Only 17

18 StatPro Canada Inc. Business Challenge Accommodate heavier workloads and enhance delivery of vital financial information to clients Solution Deploy NetApp ® Flash Pool on NetApp FAS3240 Benefits Dramatic reduction in number of service tickets- reduced latency from several hundred milliseconds to 5 milliseconds Saved $36K in annual colocation and energy costs(reduced the need for 4 additional disk shelves) Plug and play deployment-under 2 minutes StatPro is dedicated to the global investment community, leveraging IT advances for its interactive portfolio of analysis and management solutions and asset valuation services. 18 NetApp Confidential - Internal Use Only

19 NetApp Flash Array Portfolio 19 NetApp Confidential - Internal Use Only Leverages E-Series platform and SANtricity OS Track record of performance leadership and enterprise- class reliability & availability Leverages E-Series platform and SANtricity OS Track record of performance leadership and enterprise- class reliability & availability EF-Series Completely new architecture thats purpose-built for flash New hardware, new software Plus, classic NetApp value Completely new architecture thats purpose-built for flash New hardware, new software Plus, classic NetApp value FlashRay Both platforms deliver ultra-high performance, consistent submillisecond latencies, enterprise-class capabilities, and worldwide support

20 NetApp EF-Series 20 Fully-redundant systems designed for performance-driven applications with submillisecond latency requirements Keep business operations running with field-proven, enterprise-class reliability, availability, and protection Deliver business results faster, improve customer experience, and handle more operations in less time NetApp Confidential - Internal Use Only

21 EF540 Product Overview Fully-redundant 2U/24-drive system –800GB SSDs –Dual-active controllers –8x8Gb FC host interfaces –SANtricity ® software Two configuration options –12 drives (9.6TB) –24 drives (19.2TB) Optional add-ons –Additional connectivity: 8Gb FC, 6Gb SAS, 10Gb iSCSI, 40Gb IB –Advanced data protection: snapshots, volume copy, synchronous and asynchronous mirroring 21 NetApp Confidential - Internal Use Only Over 330,000 IOPS Submillisecond latency Up to 6 GB/s throughput Over 330,000 IOPS Submillisecond latency Up to 6 GB/s throughput

22 Recognizing EF540 Opportunities Lead with the EF540 when your customer: Has an application that requires sustained, submillisecond responsiveness and enterprise class reliability/availability –Real-time analytics (OLAP) –Online transaction processing (OLTP) –Business intelligence –Data warehousing –High performance computing –Web services Is already talking to a flash competitor NetApp Confidential - Internal Use Only 22

23 Why We Win With EF540 Proven, sustainable performance –Heritage of performance leadership Enterprise reliability/availability with global support –Field-proven architecture designed to provide the highest level of reliability, availability and protection –Advanced monitoring and diagnostic features enable timely problem resolution and proactive repair Robust storage management –Intuitive interface provides extensive configuration flexibility, custom performance tuning, and enterprise-class data protection features NetApp Confidential - Internal Use Only 23

24 EF540 Competitive Win Example Customer Environment Financial Application on Oracle 11g R2 Customer Requirements Improve customer experience Consistent submillisecond latency Very high system reliability Why We Won Competitive IOPS & throughput Only NetApp could deliver consistent latency Reliability/availability/serviceability advantage Application knowledge and enterprise support 24 NetApp Confidential - Internal Use Only Consumer Media Company 15X improvement in response time 80% reduction in rack space 15X improvement in response time 80% reduction in rack space Customer Benefits

25 NetApp FlashRay 25 Feature-rich, scale-out architecture designed from the ground up to maximize the benefits of flash NetApp Confidential - Internal Use Only Performance High IOPS Consistent latency Enterprise-class Capabilities Snapshots/Clones Replication Multi-protocol App integration Storage Efficiency Global inline dedupe Inline compression Scalability Scale-out architecture with auto balancing Multi-tenancy and QoS

26 Storage Controller Server Disk Array EF540 All-Flash Array Flash Cache HDD Acceleration SSDs for NetApp Arrays Flash Pool SSD/HDD Caching Flash Accel Application Acceleration FlashRay TM Building Industrys Broadest Flash Portfolio NetApp Confidential - Internal Use Only 26

27 NetApp Confidential - Internal Use Only 27


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