Local OOH Objective: Build incremental reach & awareness in key markets Create base/foundation OOH plan Rationale: Media not covered by Univision On-Air and sister support OOH heavy quintile index is above average: 103 Target drives an average of 139 miles each a week Target shows considerable interest in advertising on: o On buses/trains: 148 index o On phone booths: 175 index o Billboards 114 index Tactics: Flight Date: January 7-February 6, 2013 Estimated Impressions: 155.0MM LA, NY, Miami: o Cover general areas o Heavy-up in Hispanic neighborhoods *Source: MRI 1
60 King Buses 4 Digital Billboards 2 Bulletins Estimated Impressions: 11,636,234 Miami, FL Total OOH Placements & Examples 2
Vinyl Bulletins I95 South & N/O Flagler St. (Close-up and wide-angle view) Miami, FL Examples Continued 3
New York, NY Total OOH Placements & Examples 33 Urban Panels 124 King Buses 170 Phone Kiosks 1 Digital Board 3 Bulletins Estimated Impressions: 39,575,513 4
King Buses Phone Kiosks Static Billboards Midtown Tunnel/23 rd St. New York, NY Examples Continued 5
Premiere Squares Bulletins (N- 405 Freeway across from Univision) Bus Backs Los Angeles, CA Total OOH Placements & Examples 60 30-Sheet Billboards 65 Bus Shelters 8 Premiere Squares 13 Bulletins 134 Tail Bus Backs Estimated Impressions: 96,015,245 6
Bus Shelter (interior view) Bus Shelter (exterior view) Los Angeles, CA Examples Continued 7
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