Presentation on theme: "An Interactive Marketing Experience"— Presentation transcript:
1 An Interactive Marketing Experience TMAn Interactive Marketing Experience
2 Our MissionDrive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales.
3 33 Million Square Feet Signs! “Largest Form of Advertising In The World”
4 What is a Sky Billboard™ Sky Billboard™: A message reminiscent of dot matrix printing produced by our five aircraft at approximately 10,000 feet or 3,048 meters altitude.Each character stands approximately 1,250 feet or 381 meters from top to bottom.Each character takes about 4 seconds to produce.A single twenty character sky billboard™ can span up to 5 miles or 8 kilometers across the sky yet be easily read by your target audience.We can skytype in English, Spanish, German, French, Italian, and some dialects of Japanese and Chinese.
5 Banners, Blimps & Skytyping - Nothing Compares to Skytyping in Size or Reach
6 Sky Billboard™ Coverage Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. milesArea of rectangle = 15*5 = 75 sq. milesTotal Area = = sq. miles15 Milesor24 KilometersTotal Area = sq. Milesorsq. kilometers
7 Impact Map – Los Angeles Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
8 Impact Map – New YorkCoverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
9 Skytyping is Cost Effective and Efficient Example Market; New York, NYMarket population/density per square mile = 24,408 (2000 census)Square miles covered by one skytyped message = 193Potential viewer impressions per skytyped message = 4,710,744Number of skytyped messages displayed = 10Total potential viewer impressions = 47,107,440Outdoor ad viewership factor = 65%Net viewer impressions = 30,619,836Divided by 1,000 = 30,619Total cost of skytyping campaign = $15, (half the cost of one spot during network news)CPM = $0.51
10 Skytyping Compares Favorably to Traditional Media Costs Depending on the targets specified,Spot TV in NY will exceed a CPM of $30/mLocal radio about $5/m
11 Why Skytyping? Reach mass audiences Appeals to all demographics Skytyping is a one-of-a-kind aerial mediumInteractive marketing experience – great recall, great retentionVariable copy – not static (can even be programmed on the fly!)Access to premium events, and access to where no other advertising can be displayedGenerates collateral media
12 Strategic Uses of SkyTYPING Brand launches, brand awarenessCorporate identity – have your own skytyping squadronCall to action/increase “dot.com” hitsSMS SkyTexting – creating instant ROI and lead generationGuerilla marketingUse skytyping to create unique television commercialsStatic displaysAir showsEvents or geographic locations where advertising is not easily available