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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated.

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Presentation on theme: "Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated."— Presentation transcript:

1 Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q Q TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated with 2Q 2013 Data

2 Scatter Network/Spot Variables Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political 2

3 Scatter Network/Spot Consistencies Network TSA Viewers/Spot TV DMA Viewers SQAD 3 rd Party Data Media Market Guide National Report (Issue Date: February 22, 2013) SQAD DATAVue Product Version (Average levels used from March, June, September & December data / final quarter data. Q113 & Q213 uses February13 data) 3

4 Early Morning A25-54 CPM Network Scatter vs. Spot 4

5 Early News A25-54 CPM Network Scatter vs. Spot 5

6 Primetime A25-54 CPM Network Scatter vs. Spot 6

7 Primetime/Prime Access A25-54 CPM Network Scatter vs. Spot 7

8 Late Night A25-54 CPM Network Scatter vs. Spot

9 Late Night/Late News A25-54 CPM Network Scatter vs. Spot 9

10 Cable News vs. Spot Early Morning A25-54 CPM 10

11 Syndication Scatter vs. Spot Access A25-54 CPM 11

12 2nd Quarter 2013 Network Scatter vs. Spot TV CPM A25-54 Network-ScatterSpot DMA Early Morning$23.78$16.20 Early News$25.75$23.12 Prime$50.20$50.39 Late Night$37.19$19.19 Total$136.92$

13 Network Scatter vs. Spot TV CPM A nd Qtr %+26% +94%+94% -0.4%-0.4% +11%+11% +47%+47% Network Premium

14 2 nd Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis 14 MarketsEarly MorningEarly NewsPrimeLate Night 1-10$17.54$23.60$67.09$ $17.38$23.90$63.89$ $16.82$23.07$59.69$ $16.04$22.17$54.39$ $15.68$21.71$50.97$ $15.57$21.65$49.98$ $16.20$23.12$50.39$19.19 Network-Scatter$23.48$25.75$50.20$37.19

15 A25-54 CPM Change Q vs. Q NetworkSpot DMA Early Morning+3%-4% Early News+2%-1% Prime+4%+3% Late Night+5%-1% 15

16 A25-54 CPM Change Q vs. Q NetworkSpot DMA Early Morning+26%+8% Early News+33%+13% Prime+39%+12% Late Night+30%+9%


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