Presentation on theme: "Carbon Fiber Armored Case Designed By: Peter Wiese, Andy Janda, Jason Varnum, Kristine Redmond and Matt Brady."— Presentation transcript:
Carbon Fiber Armored Case Designed By: Peter Wiese, Andy Janda, Jason Varnum, Kristine Redmond and Matt Brady
Product Area The general product area would include anyone who owns laptops, but could also include handgun owners or professionals who have expensive electronics that need to be kept safe.
Quantifying Target Market According to the International Data Corporation (IDC) the amount of laptops sold in 2009 was approximately 16,000,000 in the US and 66,000,000 worldwide. We estimate that, out of the 16,000,000,.0005% will buy our product, which means a total of 8,000 a year or 32 a day.
Competing Products Hardshell case Made from 4 plies of carbon fiber Priced at $440.00 Dro Carbon Fiber Macbook Pro Case Made from 6 plies of carbon fiber $289.99 for 13 inch, $399.99 for 15 and 17 inch models
IASUS Concepts Carbon Fiber Laptop Case Designed to hold a 12 inch MacBook Pro Priced at $1000R Room inside for charger and mouse Made from heat-treated carbon fiber ECS Composites Custom Carbon Fiber Cases Marketed toward a military market Some models provide multi-axis shock and vibration protection Can be made out of Carbon fiber or Kevlar fiber Pricing depends on size and model requested.
Materials - Pre-impregnated carbon fiber with a fast curing epoxy -50" wide roll -3K, 2x2 Twill Weave -Resin content 33.00% - 39.0% -10 plies thick -Final Dimensions: 16x11x3
Other materials Fasteners Handle Latches Foam Rubber Gasket
Expenses Compression Molding Machine 75 ton WABASH 4 PLATEN COMPRESSION MOLDING PRESS $10,000.00: Ebay $0.12 Per case per year for a 10 year useful life
Tooling $0.02 Per case Assumed useful life 10 years
Material Cost $372.04 Cost per case for all: Prepreg Hardware Tools Consumables
Payroll Expenses $9.00 per hour base pay, No health care or 401K Costs to employer = $11.00 per hour $6.04 per case 3 employees 6 hour staggered shifts $378.08 Cost Per Case For all expenses: Payroll Hardware, Tooling & Fabric Compression molder
Profit $548,243.58 After 34% Federal Corporate tax After 9.8% MN Corporate tax. After all expenses, tooling, hardware & employee expenses. Assuming 8000 cases a year.