Presentation on theme: "Country Report BRAZIL. Area: Fifth largest country in the world and largest country in South America. total: 8,511,965 sq km land: 8,456,510 sq km water:"— Presentation transcript:
Country Report BRAZIL
Area: Fifth largest country in the world and largest country in South America. total: 8,511,965 sq km land: 8,456,510 sq km water: 55,455 sq km Coastline: 7,491 km Climate: Mostly tropical, but temperate in south Population: Most populous country in South America million (2009) Age structure: 0-14 years: 28.57% (male 25,390,039; female 24,449,902) years: 65.98% (male 56,603,895; female 58,507,289) Fact Sheet Location: Eastern South America, bordering the Atlantic Ocean. Shares common boundaries with every South American country except Chile and Ecuador
Airports with paved runways total: 570 Railways total: 30,539 km (2,129 km electrified); excludes urban rail Highways total: 1.98 million km GDP( US$bn) 1,574.0 GDP (per capita) US$ 8,220 GDP (PPP) as share % of world total 2.87 Country Name: Federative Republic of Brazil Conventional short form: Brazil Capital Brasilia Administrative Divisions Federal District (capital Brasilia), 26 States and the 5,564 Municipalities Independence 7 September 1822 (from Portugal) National Carrier Varig Languages Portuguese (official), Spanish, English, French Fact File
Travel and Tourism Competitiveness Index Ranked 5 th in the Americas and 45 th overall Ranked 2 nd out of all countries for its natural resources and 14 th for its cultural resources Ground transport remains underdeveloped with the quality of roads, ports and railroads ranked 110 th,123 rd and 86 th respectively Safety and security (ranked 130 th ), overall policy environment (95 th ) and lack of price competitiveness (ranked 91 st ) are causes of concern Source: The Travel & Tourism Competitiveness Report, 2009
Outbound Tourism - Determinants The future determinants of the frequency and volume of outbound travel are: The total population – or potential market size Per Capita GDP The degree of internet usage
South America Outbound - Determinants Population, Per Capita GDP, Internet Usage, 2008 Country Gross Domestic Product ** Internet Users Population (million) Total Per Capita Number Population ($ billion) ($) (000) penetration Argentina ,300 16, % Bolivia , % Brazil , ,700 42, % Chile ,900 7, % Colombia ,700 10, % Ecuador ,200 1, % Falklands Islands* , % French Guiana , % Guyana , % Paraguay , % Peru ,800 7, % Suriname , % Uruguay ,600 1, % Venezuela ,200 5, % Total ,677.7 n.a. 92, % * claimed by Argentina, including South Georgia and South Sandwich Islands ** in terms of purchasing power parity (PPP) Sources: US Census Bureau, CIA World Factbook, Internet World Stats
South America Outbound - Regions Intra-regional travel tops The main destinations for outbound travellers from South America have traditionally been Central/South America, Europe and the United States
Brazil Leads Country % Change Argentina 3,008 3,008 3,904 3,894 4, % Bolivia n.a. n.a. Brazil 2,338 3,225 3,701 4,667 4, % Chile 1,938 2,100 2,343 2,651 n.a. n.a. Colombia 1,277 1,177 1,405 1,553 n.a. n.a. Ecuador % Paraguay % Peru 1,232 1,392 1,635 1,841 1, % Uruguay % Venezuela ,067 1, % Total 12,189 13,300 15,477 17,495 n.a. n.a. * data not available for Falklands Islands, French Guiana, Guyana and Suriname Source: UNWTO and country data
Population vs Economy Around 80% of Brazilians reside in urban centres The south-east region is the richest and most densely populated and has the country's two largest cities, São Paulo and Rio de Janeiro, while the south is the wealthiest in terms of GDP per capita.
Largest Metropolitan Regions In population terms (2006), the largest metropolitan regions are São Paulo (19.95 mn) Recife (3.65 mn) Rio de Janeiro (11.35 mn) Porto Alegre (4.1 mn) Belo Horizonte (5.4 mn)
Largest Cities Based on the population of the municipality where the city is located rather than its metropolitan region: Belo Horizonte (2.4 mn) Brasilia (2.5 mn) Salvador (2.9 mn) Rio (6.1 mn) Fortaleza (2.4 mn) São Paulo (10.9 mn)
Economic Indicators Economic Indicators (2007 estimates) Ninth largest economy in the world GDP (purchasing power parity): $1.836 trillion GDP (official exchange rate): $1.314 trillion GDP – real growth rate: 5.4% GDP – per capita (PPP): $9,700 GDP composition by sector: agriculture: 5.5%; industry: 28.7%; services: 65.8% Labour Force: 99.5million Labour Force by occupation (2003 est.): agriculture: 20%; industry: 14%; services: 66% Unemployment rate: 9.3% Population below poverty line (2005 est.): 31% Inflation rate (consumer prices): 4.5% annual average One of the four emerging economies – Brazil, Russia, India and China (BRIC)
Economy and Tourism Expenditure Share of tourism expenditure in 2008 Unit Gross Domestic Product (GDP) Percent 0.5 0, Exports of goods Percent Exports of services Percent
Exchange Rates against Major Currencies, (reals per currency)* Currency % Change ( ) US Dollar % Euro % UK Pound % * mid-year rates Source: OANDA.com
Online Environment 75,943, 600 internet users in Brazil (representing 37.8% of the population) in June This was up by 1,418.9% compared to While the population penetration rate is relatively low, Brazil still has the most internet users in Latin America. Brazil has the third largest number of broadband lines in the Americas 40% of Brazilian adults use the internet from home 30% from a public access location Source: newmediatrendwatch.com
Outbound:Market Size and Characteristics In 2006 only 3.9% of Brazilians had taken a trip abroad, compared with 36.9% who had travelled within the country Brazilians are more inclined to take holidays within Brazil, rather than abroad
Outbound - Major Regions Regionally, Europe is the most popular destination for Brazilian outbound travellers, attracting some 41% of the total in 2005, compared to Central/South America (30%) and North America (20%). Brazil, the largest source market in South America for US, is expected to increase 35 percent in 2010 and produce a record 1.2 million visitors. By 2015 the United States could host a record 2.7 million Brazilian visitors, a 198% increase over 2009.
Outbound - Major Destinations Arrivals of Brazilian Tourists in Main Destinations, Destination % Change (000) 000) (000) (000) (000) Argentina United States Spain Uruguay Italy Portugal Chile Germany United Kingdom Paraguay Source: Brazil Report, Tourism Intelligence International
Outbound - Intra Region Of the top ten destinations visited by Brazilians in 2006, four are in South America: Argentina (559,000) Uruguay (228,000) Chile ( 179,000) Paraguay ( 98,000)
Outbound - Major Destinations Argentina is the most popular country for Brazilians followed by United States Spain leads Europe as the Brazilian destination of choice. Other destinations in Europe are Italy, Portugal and Germany( in each case there are close family ties with Brazil), the United Kingdom (popular with Brazilians wishing to study English) Source: Brazil Report, Tourism Intelligence International
Outbound - Aspirational Destinations Destinations where Brazilians would wish to make a leisure visit: Italy, France, Spain, Greece, Portugal, Switzerland, Canada, Australia, Germany and Sweden. Source: Brazil Report, Tourism Intelligence International
Annual Holidays and Leave Employees have an average of four weeks annual leave. In addition, there are 12 public holidays during the year.
Outbound - Source Markets Main sources of Brazilian outbound travel São Paulo Rio de Janeiro
Outbound - Purpose of Visit Leisure is the main reason for Brazilians travelling overseas In 2005, almost two thirds (63%) of Brazilian outbound travel was for leisure purposes, compared with one third (33%) for business and 4% for VFR purposes. For visits to the United States, vacation/holiday trips accounted for 49% of the total in 2005; business, 36%; VFR, 24%; and conventions, 14% (Source: OTTI) For visits to the UK, the average shares for 2006 were 40% for holidays; 18% for business; 23% for VFR; 14% for study; and 5% for other purposes. (Source: IPS) Portugal, Spain and Germany have higher than average proportions of VFR visits (Source: ETC)
Outbound - Demographic Profile Majority of Brazilian travellers are middle-aged In 2002, just under half (48.4%) of all Brazilian outbound travellers were in the age group, compared with 28.9% aged 46-65, 19.4% aged 18-27; and 3.3% aged 66 and over. In the case of travel to Britain, in 2006, over half (53%) of visitors from Brazil were aged between (of which 32% were in the age group). The majority of Brazilian visitors to the US fall into the year old age bracket. Source: Brazil Report, Tourism Intelligence International
Outbound - Seasonality Most Brazilian visits to Europe take place from June to August coinciding with the winter season in Brazil. In 2006, 30% of Brazilian visits to Britain were in the period July-September; 29% in January-March; and around 20% each in the remaining parts of the year, April-June and October-December (Source: IPS) For visits to the United States, July, December and January are the most popular months (Source: OTTI)
Outbound - Travel Motives Fashionable, vibrant cities such as New York, Miami, London, Paris etc. Ski resorts in Argentina and Chile. Cheaper shopping options in Paraguay and other neighbouring South American countries. Visit relatives in European countries. Many Brazilians are first- and second generation descendants of European settlers, and as such, cultural and historical links between Brazil and Europe remain strong. To immerse themselves in Europes diverse culture and heritage. To attend prestigious sporting occasions (football, Formula 1 motor racing, etc). Business, trade, official trips Study, education (especially in Europe and North America)
Outbound - Travel Group Brazilian visitors are more likely to be travelling either alone (49%) or with other adults in a tour group (27%), and only 4% in a traditional family group of spouse/partner and children. Most Brazilian visitors to the United States are married and more inclined (40%) to take their children with them. Source: Brazil Report, Tourism Intelligence International
Outbound - Air Travel In 2007, over 6 million passengers were carried on outbound international flights - a 64% increase over of which 38% were to European destinations; 37% to South/Central America; 23% to North America; and the remaining 2% to Africa and Asia. (Source: INFRAERO) Growth of air traffic in Brazil in the last few years, especially in its south-east region, has put severe pressure on airport infrastructure. Non-stop flights from Brazil to international destinations are insufficient.
Outbound - International Gateways The main international gateways are : Aeroporto Internacional de Guarulhos in São Paulo connects to 28 countries Aeroporto Internacional do Galeão in Rio de Janeiro connects to 18 countries Nearly all commercial airports are operated by INFRAERO, a government agency.
Outbound - Behaviour Pattern Brazilians are widely regarded as racially tolerant, friendly, fun-loving, and strongly attracted to city life. If Portuguese translations are not available, Brazilians prefer to be given information in English, rather than Spanish. Accommodation in 3 and 4 star hotels in city centre locations. The wealthier travellers prefer 5 star luxury hotels. Serviced apartments and B&Bs are increasingly chosen by families. Source: Brazil Report, Tourism Intelligence International
Outbound: Activities Preferred Shopping for fashion items is one of the prime activities. South American destinations are favoured by the more budget-conscious shopper. Visits to historical places, art galleries and museums, and sightseeing in cities, visits to cultural heritage sites, amusement/theme parks. There is growing interest in Caribbean destinations. Winter sports (particularly in Argentina, Chile, North America and Europe). Nightlife and culture: Brazilians enjoy going out to cafes, bars and clubs whilst visiting a foreign country. They are also interested going to the theatre, opera, ballet, etc.
Outbound - Planning Internet is the key planning tool for international travel. One to three months is usually required for deciding on an international trip and some may take more than three months. Independent travel is popular in Brazil
Outbound - Press Influence There is no national press, but the major newspapers in São Paulo and Rio de Janeiro reach wide audiences. They are: Globo (Rio daily), Jornal do Brasil (Rio daily), Folha de São Paulo (daily),Estado de São Paulo (daily) and Correio Braziliense. Most newspapers publish a weekly travel supplement. The most important magazines for reaching potential travellers are the weekly Veja, Exame and Caras and the monthly travel magazines Revista Viagem e Turismo and Próximo Viagem. The main travel trade publications are Panrotas and Brasilturis.
Outbound - Media Influence Radio is still a popular form of entertainment and news reporting. The main stations are Radio Nacional, Globo Radio; Radio Eldorado Radio Bandeirantes and Radio Cultura The main TV channels are TV Band, Rede Globo, Sistema Brasileiro de Televisao, TV Record, NBR, Rede TV,TV Cultura Cable TV is well established in the major urban areas.
Outbound - Forecast The Brazilian outbound travel market is anticipated to remain relatively buoyant in the short to medium term. Assuming that the Brazilian currency, Real remains strong and the Brazilian economy continues to expand at a moderate pace, the number of outbound trips will increase to around 6.5 million by 2011, and to grow by 4.5% on average, year to year, to over 8 million by 2020, a rise of about two thirds on Both Argentina and the United States are likely to remain the top destinations for Brazilian outbound travel, boosted in the one case by the continuing weakness of the peso, and in the other by the appreciation of the real against the US Dollar. Trips to other destinations, such as Chile, Uruguay and Paraguay (which are now considered as relatively inexpensive) are also expected to grow, as will travel to Europe (assuming there is sufficient airlift capacity). Source: Brazil Report, Tourism Intelligence International
Marketing Tips Initially, it is best to target the two main potential market areas: Sao Paulo and Rio de Janeiro Brochures and information in Portuguese are much appreciated by the local trade The holiday periods of December /January /February and July should be avoided. Carnival and Easter are also bad times to visit Source: Brazil Report, Tourism Intelligence International
Inbound - Arrivals (000) (000) (000) (000) (000) Overnight Visitors 4,794 5,358 5,017 5,026 5,050 Arrivals By Region Africa Americas 2,703 2,998 2,717 2,779 2,884 Europe 1,860 2,097 1,980 1,938 1,814 East Asia & the Pacific South Asia Middle East Source: UNWTO Brazil Factbook
Inbound - Source Regions, 2008 The largest source market for Brazil inbound is the Americas(2,883,839). South America contributed the highest (2,070,391) in this region indicating that intra regional travel is quite high. Europe(1,814,146) is the second largest source market with the highest contribution from Southern Europe(701,274) comprising Greece, Italy, Portugal, Spain. Country wise, the top five source markets, 2008 are: Argentina(871,147), United States of America(769,232), Uruguay(300,791),Chile(261,080), Italy(252,193).
Inbound - Mode Of Travel (000) (000) (000) (000) (000) Air Rail Road Sea Source: Brazil Fact book, UNWTO
Inbound - Purpose Of Visit (000) (000) (000) (000) (000) Leisure, Recreation & Holidays Business & Professional Other Source: Brazil Fact book, UNWTO
Inbound - Tourism Expenditure Total ( in US$ Mn) Travel ( in US$ Mn) Passenger Transport ( in US$ Mn) Source: Brazil Fact book, UNWTO
Major Travel and Tourism Events ABAV, Fair of the Americas : held in Rio de Janeiro in October that annually attracts more than 700 exhibitors from 40 countries and some 25,000 trade professionals. Considered the major event of the Latin American travel and tourism industry focused on the trade. Salão do Turismo: held in São Paulo in June, a gathering of travel-related organisations promoted by the Brazilian Ministry of Tourism. The event is open to travel-industry professionals and the general public. EQUIPOTEL : held in São Paulo in September, international fair of equipment, products and services for the hotel and hospitality industry.
References UNWTO European Travel Commission Reports Tourism Industry Intelligence – Brazil Report EMBRATUR OTTI Visit Britain Country Profiles Internet World Stats CIA - The World Factbook 2001 Anholt-GMI Brands Index/British Tourist Authority
Disclaimer The report is based on the information from the published sources and references mentioned and inferences drawn are from them. Stark Tourism Associates and its parent organization, The Stark Group and the Group Companies - Stark Communications, Stark Expo, Stark World Publications are not responsible for errors/omissions that could have crept in knowingly or unwittingly.