Presentation on theme: "Restaurant of the year 2014 Oriental. The Nottingham Post is on a quest to find the best Oriental Restaurant within its circulation area. Imagine the."— Presentation transcript:
Restaurant of the year 2014 Oriental
The Nottingham Post is on a quest to find the best Oriental Restaurant within its circulation area. Imagine the kudos and boost to your business if you win the much coveted accolade Nottingham Post Oriental Restaurant of the Year 2014 We would like to invite your business to enter this years competition. Entry is by strict invitation only and is limited to a maximum of 30 participants. We strongly urge you to confirm your participation as soon as possible to avoid disappointment as participants will be decided on a first come first served basis. Background Information 1)Closing date to confirm your restaurants participation – 5pm. Friday, 14 th February )A special Oriental Restaurant of the Year supplement will feature inside the Nottingham Post on Friday, 21 st February )Each participating restaurant will be featured in a quarter or half page editorial profile which will contain details: About the restaurant Menus and pricing Signature dishes What makes it stand out from the crowd Competition Mechanics: James Crudgington – www.nottinghampost.com/oriental2014 4)The Oriental Restaurant of the Year supplement will contain a voting coupon. To entice reader participation, each coupon returned will be entered into a free prize draw for a 3- course meal for 2, excluding drinks. (To the value of £100) 5)Coupons will be featured every day in the Nottingham Post until Saturday, 15 th March Votes will also include double, treble and quadruple votes to increase reader engagement. Online and Facebook votes can also be cast. 6)Votes can be cast on and the Posts official Facebook page. This will be to a maximum of 1 vote per IP address/ 1 facebook login.www.nottinghampost.com Normal competition rules will apply. The Competition will be promoted inside the Nottingham Post from 7 th February Entry is dependent upon payment of an entry fee.
Finalist Promotion 28 th March – photo/editorial feature inside EG. Cross promoted in Food and Weekend. Supported with online promotion and Social Media. 8 th April – Feature inside the Post announcing the Winner and runner-up winners. Teasers in Food & EG and cross promoted in Metro, Topper and on Social Media. Trade Entry Promotion 22 nd January 2014 – Trade invitation to participate campaign – Post, Metro, Online, and Social Media 22 nd – 31 st January invitations/trade letters encouraging participation Pre promotion of supplement – Post, Metro, Online, and Social Media, Newspaper Sales Posters. Digital edition of launch supplement will be online throughout this period. 7)Up to six restaurants with the highest number of votes cast at the close of voting – 10am on Monday, 17 th March will be our finalists. Finalists will be contacted by Wednesday, 19 th March The finalists will be previewed in a special photo/editorial feature during w/c 24 th March )The finalists will be mystery shopped from a panel of critics between Monday, 24 th March and Saturday 5 th April 2014 and will be scored on criteria such as quality and appeal of the meal, taste of the food, customer service, friendliness of staff/welcoming, etc. 9)The Oriental Restaurant with the highest score from our panel of critics will be crowned the Nottingham Post Oriental Restaurant of the Year The overall winner and two runner-up winners will be featured in side the Post on Saturday, 12 th April In the event of a tie, the overall winner will be determined on the total number of reader votes cast. Background Information Consumer Pre Promotion 7 th February – Coming Soon campaign – Post, Metro, Online, and Social Media 14 th February – Pre promotion of supplement – Post, Metro, Online, and Social Media, Newspaper Sales Posters. Digital edition of launch supplement will be online throughout this period. Promotional Schedule: Competition Promotion 21 st February – Oriental Restaurant of the Year launch feature within E.G 21 st February to 15 th March – Nottingham Post, Newspaper Sales, Leaflets, e-flyers, Social Media. Supported by coverage in Metro, and Topper. Vote for your favourite campaign. Normal competition rules will apply. The Competition will be promoted inside the Nottingham Post from 7 th February Entry is dependent upon payment of an entry fee.
10 Reasons to Participate: 1)The winning restaurant will be considered Nottingham Post Oriental Restaurant of the Year 2014 and will be able to use this endorsement in any advertising/promotional material. A special promotional endorsement graphic will be provided and must be used in conjunction with the title. 2)A winners Oriental Restaurant of the Year trophy will be presented by the Editor of the Nottingham Post. The overall winning restaurant will feature in a promotional article which will subsequently appear in the Nottingham Post. Wall plaques will be presented to the Winning Oriental Restaurant of the Year nd place - Highly Commended Runner Up rd finalist – Highly Commended Finalist )We will provide a banner up to 7m x 1m for promotional display outside the winning Restaurant. 4)We will profile the finalists as an update feature within EG on Friday, 28 th March. 5)We will profile the winning restaurant within the Post on Saturday, 8 th April. 6)The winning restaurant will receive a daily 3x2 entry within our Diners Directory Classified section for 12-weeks. We will also feature a 5x2 promotional advert within the Nottingham Posts sister publications – Nottingham & Long Eaton Topper and Metro. 7)The winning restaurant will be profiled in an edition of Nottinghamshire Today. 8)The winning restaurant will receive a digital directory page for a one year period. 9)We will offer the winning restaurant a 25% discount on any leafleting placed with NPMG during 2014 and the two category winners a 15% discount during )The winning restaurant will receive free entry into to the Nottingham Post Oriental Restaurant 2015 competition. The remaining 2 finalists will be offered a 50% discount into the 2015 competition. The Nottingham Post reserves the right to withdraw or to substitute elements of the prize list. Where elements are withdrawn or substituted, a replacement element will be provided of a higher value. Background Information Prizes worth over £2.5k Normal competition rules will apply. The Competition will be promoted from 7 th February Entry is dependent upon payment of an entry fee.
More people read the Nottingham Post each week than any other newspaper Nearly 3 times more people are reached each week by advertising within the Nottingham Post than by advertising in its nearest rival 61% of those who are tempted to buy products/services that they have seen advertised are weekly readers of the Nottingham Post 61% of those who are heavily influenced by product/service reviews are weekly readers of the Nottingham Post In the past 3 months 80,000 weekly readers of the Nottingham Post have eaten at an Oriental Restaurant. This is 6% higher than the national average. 1 in 4 of those who have eaten at a Oriental Restaurant within the past 3 months were tempted to buy products that they have seen advertised 62% of those who enjoy eating foreign foods are weekly readers of the Nottingham Post 59% of people who get a great deal of pleasure from food are weekly readers of the Nottingham Post 147,000 (3 in 4) readers of the Nottingham Post have ordered an Oriental take-away in the past 3 months Consumer Information: Power of the Post! Power of the Post: Source: NML audience research Dec 2009 (Kantar Media Readership Survey) & TGI (TGI GB 2011 Q3 Double base, Apr Mar 2011) Base: Adults 16+ in Posts total research area (598)
Nottingham Post Post Key Facts Format: Tabloid Type: Paid Daily Daily Readership: 88,119 * Weekly Readership:202,543 * Contact: James Crudgington or Chidi Ejiofor or online: The launch supplement will appear free inside the Nottingham Post on Friday, 21 st February 2014 Post Readership: The average time spent reading the Post is 22 minutes.* More people read the Post than any other local or national newspaper.* Key Deadlines Entry Deadline: 5pm, Fri. 14 th February Voting Deadline: Mon. 17 th March Mystery Shopping: 24 th March – 5 th April Announcement of Winner: 12 th April Entry Fees: Entry to the Nottingham Post Oriental Restaurant of the Year 2014 is dependent upon payment of an entry fee. As part of the entry fee you will also be given the opportunity to take a quarter or half-page restaurant profile within the competitions launch supplement. Entry fee with Quarter page profile £450 Entry fee with Half page profile £795 Sources: JICREG – October 2013 NML audience research Dec 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Posts total research area (598) Key Information: