Presentation on theme: "SUMMER 2012 MEDIA KIT. Target Your Advertising Reach Malibu and Beyond Increase Customers Appealing Packaging and Context New Age Website Based Advertising."— Presentation transcript:
Target Your Advertising Reach Malibu and Beyond Increase Customers Appealing Packaging and Context New Age Website Based Advertising & Promotion Plan
Print Readership 30,000 and Climbing Malibu, and surrounding areas of Agoura, Calabasas, Topanga, Pacific Palisades, Santa Monica, Venice, Marina del Rey, and now its International. New MalibuChronicle.com Website Tel: 310.317.2126 www.malibuchronicle.com
Business Success The definition of a successful business is expressed in many ways. Most are classified as……… a commercial enterprise or establishment with financial growth and prosperity If this is your understanding can help you!
You Need More Exposure? offers many new opportunities involving ADVERTISING and OUTREACH FOR YOUR BUSINESS TO GROW and to EARN MORE MONEY. At a small fraction of the cost of conventional advertising, you are on the right step toward reaching the target audience for your business!
Who are our readers and our contributors? Investment Executives * Movie Stars * Film and Television Producers * Writers * Film Score Composers * Professionals * Software Billionaires, *Famous Pop Singers * Rock Groups * Real Estate Moguls * Heads of State * Industrialists * Gurus * Artists * Activists * Mom and Dads * Spiritually and Environmentally Conscious Human Beings. All attuned to The Good Life and able to afford it! Our Malibu Chronicle readers are Affluent, College-Educated and Well Traveled. Based on Malibu Chronicle Reports 2000-2011
DEMOGRAPHICS Female: 65% Male: 35% Married or Partnered: 70% Average Age: 39 years old Average HHI: $110,000 Own Primary Residence: 75% Education: Post-graduate study 30% Graduated 4-yr College: 70% Plan to return to School for degree or certification: 30% Employed: 80% (FT 60% PT20%) Professional / Managerial: 75% of employed Based on Malibu Chronicle Reports 2000-2011
ATTITUDES Staying healthy with conventional & alternative medicine: 90% Having a balanced life is important: 95% Like to help others: 99% Like to have spiritual enrichment: 90% Will pay more for environmentally safe products: 80% Careful about the foods they eat: 95% Have tried Yoga: 60% Plan to attend life enrichment seminar, Spa or workshop: 40% Meditate daily: 15% Based on Malibu Chronicle Reports 2000-2011
Target Your Ad to Local Community Higher Visibility Repeat Customers High Return with a Fraction of Costs Community Network with Media Customer Satisfaction Exposure MalibuChronicle Service Local Target Your Business SEO Google
A key element to be successful is to be efficient and effective. Malibu Chronicle was developed to help you become more efficient within your advertising budget and receive maximum exposure and return on your advertising dollars. No Traveling - No Meetings No Waiting - No Trouble!
BENEFIT RESULTS Expand & Capitalize More Bang for Buck! Return Customers Expand Customer Base Target Local Community
How Do I Know it Works? Ad program provides you with the following: Number of hits your advertisement has received weekly. Number of hits your advertisement has received up to date. Number of people who opened your advertisement for information. Number of people who download your coupon. Increased Traffic Increased Business
Cost Effective Analysis Header Banner - $2,000 for the month..12 months at $20,000 Header Banner Mid Level Ad (300 x 250) - $500 for the month...12 months at $5,000 Mid Level Ad (300 x 250) - $500 Above the Fold - $250 for the month...12 months at $2,500 Above the Fold - Below the Fold - $50 for the month...12 months at $ 500 Below the Fold - Malibu Chronicle Maxposure Program – Contact for details Malibu Chronicle Maxposure Program Check with representative for details Sample Web Advertising Options
Cost Effective Analysis Video Ad - $2,000 for the month Email Blasts - $500 for the month$500 Shop Malibu - $250 for the month Shop Malibu - Newsletter Ad- $250 for the month Newsletter Ad- Classified Ad- Contact for details Classified Ad- Malibu Chronicle Maxposure Program – Contact for details Malibu Chronicle Maxposure Program Check with representative for details Sample Advertising Options
How Can I Get Started? *Pinpoint, Deliver and Earn* Paul Ruffman firstname.lastname@example.org Veera Mahajan email@example.com Send advertisement firstname.lastname@example.org New MalibuChronicle.com Website Tel: 310.317.2126 www.malibuchronicle.com