Presentation on theme: "Our Water, Our World Promotion of Less-Toxic Pest Control"— Presentation transcript:
1 Our Water, Our World Promotion of Less-Toxic Pest Control Annie JosephIPM Partnership Committee (California)Water, Wildlife, and Pesticides in the West2005 Western IPM Center Symposium – Portland, August 31, 2005
2 The Problem Discovered toxicity in urban / suburban creeks in 1991 Discovered wastewater effluent was toxic in 1993Diazinon was the major toxicant with chlorpyrifos also contributing (both organophosphate pesticides)Chlorpyrifos was often co-found with diazinon but less frequently overall in effluent and runoff
3 Sources - UsesApproximately 50-60% of diazinon was used for unreported uses (non-professional), like home and garden areasFor these uses, information on sites of use, application rates, and amounts applied are not publicly available. So very difficult to know what’s being used and whether it is being used correctly.
4 Response - Water Quality Regulators In 1998, using Clean Water Act authority:listed waterbodies in virtually every urbanized area of California as impaired by pesticides and toxicityrequired that TMDLs (Total Maximum Daily Loads) be calculated and that dischargers (local governments) reduce the amount of these pesticides in the waterbodies to the TMDL targets (max. allowable amount)
5 Response* - Pesticide Regulators ChlorpyrifosBy December 31, 2005 – Retailers will have stopped sale for Lawn and most Outdoor uses, Crack and crevice and most Indoor uses, and use for Termiticides will be phased outAllow restricted use for Food crops, Baits, Industrial areas, Golf courses, Road medians, Wood treatments, Fire ant and mosquito controlDiazinonAs of December 31, 2004 – Retailers stopped sale for Crack and crevice and virtually all Indoor and non-agricultural Outdoor usesAllow restricted use for Food crops, Fruit trees, Ornamental nurseries, Cut flowers, Cattle, Squirrels* Not done in direct response to listings but happening at same time
6 Response - Marketplace Very significant drop in use of diazinon and chlorpyrifos in consumer products (almost a ban)Potential increase in sales of products containing malathion and other existing active ingredientsSwitch in active ingredient in existing products with diazinon and chlorpyrifos to synthetic pyrethroids
7 Likely Result – Urban Areas Availability and use of diazinon and chlorpyrifos will drop very significantly – but will it be enough to remove toxicity in creeks?Surveys show that pesticides are often stored for years – among consumables, pesticides are probably stored for longer periods than almost any other productGenerally, as of January 2005 in urban areas:only residents have access to diazinon and chlorpyrifos (via their stored amounts) and professionals will not be using itunreported (residents, unlicensed users) uses will increase relative to reported uses and be virtually the only uses eventuallyAssuming the replacement active ingredients become as popular as diazinon and chlorpyrifos, what is to stop them from causing water quality problems – just like their predecessors?
8 Response* - Local Governments Given nature of problem, significant opportunity exists for consumer education on use of less-toxic pest control methods and proper use and disposal of pesticidesOutreach - Printed materials (brochures, fact sheets, etc.) and eventsAdvertising (Print, Radio, TV)Media RelationsPoint-of-Purchase - IPM Partnership (or Our Water, Our World Promotion)* Education element of response only, other elements are legal / regulatory and scientific / monitoring
9 IPM Partnership - Goals Identify effective ways to educate the public about:The value of integrated pest management approaches to pest controlUse and disposal of pesticides, when usedDeliver IPM-related messages without unsubstantiated negative messages about any products
10 IPM Partnership – Goals (cont’) Develop partnership with retailersStores can help spread the word about water quality problems related to residential pesticide useCreate a program that will have broad appeal to stores
11 Why this Strategy?Targets a specific audience: those most likely to be purchasing and using pesticidesInvolves local businesses in helping to solve the problem – by educating themEnlists store owners and their employees in delivering “our” message in an alternate wayDelivers a message at the point of decision between seller and consumer
12 Partnership Elements Starting 8th yr. of program after 1 yr. Pilot first year going quasi-statewide200 + Nursery and hardware storesStore employee trainingMaster Gardener trainingPublic workshops, events, fairs,…Evaluation
13 Promotion Materials Fact sheets – 24 (15 – English / 9 – Spanish) Bug/pest-based (Ants, aphids, fleas, weeds, mosquitoes)Plant care-based (Lawns, roses)Methods (Healthy garden, Use and disposal, Finding a PCO that can prevent pest problems)Issue-based (Water quality & pesticides)Less-toxic product listShelf talkersSpecial displays (e.g., end caps, tablings)
17 Evaluations People surveys Product surveys Program / Store General Store owner / manager surveys / interviewsEmployee training surveysGeneralProduct surveysSales dataShelf space
18 Evaluations – Results Pilot – Program / Store Surveys & Sales Data Positive feedback from store managers and employees: “This is what our customers want!”Positive effect on overall salessales of conventional products decreasedsales of less-toxic products increased5th year – People and Product SurveysConventional pesticides conventional pesticides + less-toxic products and methodsFew very popular active ingredients (i.e., diazinon and chlorpyrifos) number of active ingredients and methods
19 Evaluations – Results (cont’) End of 6th year – Intercept Interviews of Store Customers (first direct, scientific evaluation of target audience)1,290 customers at various participating nurseries and hardware stores in seven Bay Area counties were interceptedFifteen percent had heard of the promotion (considered quite a good percentage in retail business, especially for program without paid advertising)Twenty-seven percent had seen one of the promotional items (logo, lit. rack sign, shelf talker, fact sheets)Total awareness (aided and unaided) of the Our Water, Our World promotion was calculated at 30 percentOf the respondents who had seen any of the promotional items, 65% said that these items helped them either very much or somewhat in identifying less-toxic products or methods
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