1. The Big 5
The Social Forces Shaping South Africa

2. Source: The futurefact survey
South Africa is a rapidly changing society and having an in depth understanding of the significant psycho-social, political and economic trends is critical to any organisation that is planning for the future.
futurefact has been surveying the attitudes, values and beliefs of South Africans and their media consumption since 1998 using questionnaires based on the relevant issues of the time and reference to opinion leaders and experts in various fields.
It is at the nexus of psychographics and media and is a unique source for interrogating the critical drivers for successful positioning, marketing and communication initiatives.

3. The futurefact survey The 2011 survey:
Fieldwork period: March/April 2011
Sample: adults aged 15 plus; national probability sample excluding deep rural (communities of fewer than 500 people) representing 20.2 million people.
The 2012 survey has just come out of field and will be available in May 2012.
futurefact is funded by subscriptions to the survey.

4. 1. Political Risk & Stability
The Social Forces Shaping South Africa
The Big 5
3. Sustainability
1. Political Risk & Stability
5. Digital World
2. Class Mobility
4. Social Inclusion

5. FORCE #1: Political Risk & Stability
Pictures series in film strip effect
(Intermediate)
Tip: Some shape effects on this slide are created with the Combine Shapes commands. To access this command, you must add it to the Quick Access Toolbar, located above the File tab. To customize the Quick Access Toolbar, do the following:
Click the arrow next to the Quick Access Toolbar, and then under Customize Quick Access Toolbar click More Commands.
In the PowerPoint Options dialog box, in the Choose commands from list, select All Commands.
In the list of commands, click Combine Shapes, and then click Add.
To reproduce the shape effects on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
Also on the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle.
On the slide, drag to draw rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, enter 2.59” in the Height box and 9” in the Width box.
Also in the Format Shape dialog box, click Fill in the left pane, in the Fill pane, click Solid fill, and then do the following:
Click the button next to Color, and then click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 31, Green: 20, and Blue: 13
In the Transparency box, enter 30%.
Also in the Format Shape dialog box, click Line Color in the left pane, and in the Line Color pane click No outline.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle.
On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, enter 1.94” in the Height box and 2.88” in the Width box.
Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.
Position the new rectangle over the dark gray rectangle, near but not touching the left edge.
Select the new rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat the process once more for a total of three, smaller rectangles.
Position one of the duplicate rectangles over the dark gray rectangle, near but not touching the right edge.
Press and hold CTRL, and then select all three new rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Horizontally.
Press and hold CTRL, and then select the rectangles in the following order:
Select the dark gray rectangle
Select the other three rectangles.
Also on the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle.
With all four rectangles still selected, on the Quick Access Toolbar, click Combine Shapes, and then click Shape Subtract.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, enter 0.21” in the Height box and 0.14” in the Width box.
Select the new rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this step 22 times for a total of 24, smaller rectangles.
Position one of the new rectangles over the gray rectangle, half over the left edge.
Position another of the new rectangles over the gray rectangle, half over the right edge.
Press and hold CTRL, and then select all of the newer, small rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align Middle.
Click Distribute Horizontally.
With all 24 rectangles selected, on the Quick Access Toolbar, click Combine Shapes, and then click Shape Union.
Select the new shape. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.
Position a new shapes near the top edge of the gray rectangle.
Position the other new shape near the bottom edge of the gray rectangle.
Press and hold CTRL, and then select the shapes in the following order:
Select the dark gray rectangle.
Select both of the other two shapes.
On the Quick Access Toolbar, click Combine Shapes, and then click Shape Subtract.
To reproduce the picture effects on this slide, do the following:
Select the new rectangle. Under Drawing Tools, on the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, click Picture or texture fill, and then do the following:
Under Insert from, click File. In the Insert Picture dialog box, select a picture and then click Insert.
In the Transparency box, enter 15%.
Also in the Format Shape dialog box, click Line Color in the left pane, in the Line Color pane, click Solid line, and then do the following:
Click the button next to color and click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 21, Green: 20, and Blue: 13.
Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane, in the Width box, enter 0.5 pt.
Select the picture-filled rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this process for a total of three rectangles.
Select a duplicate picture-filled rectangles. Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, and then click Picture. In the Insert Picture dialog box, select another picture and then click Insert.
Select the last duplicate picture-filled rectangle. Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, and then click Picture. In the Insert Picture dialog box, select another picture and then click Insert.
Position the three picture-filled rectangles on top of the film strip and align with the rectangles with the holes in the gray rectangle.
Press and hold CTRL + A. On the Home tab, in the Drawing group, click Arrange, and then click Group.
Select the group. Also on the Home tab, in the Drawing group, click Arrange, point to Rotate, and then click More Rotation Options. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, in the Rotation box, enter 355°.
Also in the Format Shape dialog box, click 3-D Rotation in the left pane, in the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Right.
To reproduce the second group of pictures, do the following:
Select the first group of pictures. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.
Select the duplicate group of pictures. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, in the Rotation box enter 8°.
Also in the Format Shape dialog box, click 3-D Format in the left pane, in the 3-D Format pane, under Surface, click the button next to Lighting, and then, under Neutral, click Balance.
Also in the Format Shape dialog box, click 3-D Rotation in the left pane, in the 3-D Rotation pane, click the button next to Presets, and then click Perspective Relaxed Moderately.
Select the first picture in the duplicate group. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, under Insert from, click File. In the Insert Picture dialog box, select another picture and then click Insert. Repeat this process for each of the pictures in the duplicate group.
Position the first group toward the top of the slide, with the left side slightly off the left side of the slide. With the first group still selected, on the Home tab, in the Drawing group, click Arrange, and then click Bring to Front.
Position the second group toward the middle of the slide, with the right side slightly off the right side of the slide.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 6 (second row).
FORCE #1: Political Risk & Stability

6. Political risk and stability are critical drivers of FDI and citizens’ confidence in South Africa

7. Applies strongly or on the whole
Democratic beliefs
Applies strongly or on the whole
Source: futurefact 2011

8. Political attitudes and beliefs: Agree
Source: futurefact 2011

9. Support for ANC
Source: futurefact

10. Support for DA
Source: futurefact

11. Complete confidence in key political figures
Source: futurefact 2011

12. Corruption in South Africa
To reproduce the picture-filled cube on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Line Color. In the Line Color pane, select Solid line, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 8, Green: 18, Blue: 31.
Also in the Format Shape dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 0.75 pt.
Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel, click the button next to Top, and then under Bevel click Convex (second row, third option from the left). Next to Top, in the Width box, enter 6 pt, and in the Height box, enter 6 pt.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process again to create a total of three pictures.
Drag the pictures on the slide so that each one is visible.
Select one of the duplicate pictures. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat steps for the other duplicate picture.
Select the picture that will appear on the top side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Top (second row, third option from the left).
Select the picture that will appear on the left side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Left (second row, first option from the left).
Select the picture that will appear on the right side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Right (second row, second option from the left).
Drag the pictures on the slide to create a cube. The edges of each picture may not line up exactly. To align the pictures as closely as possible, you may want to zoom in on the slide. On the View tab, click Zoom. In the Zoom dialog box, click 400%, and then drag the pictures on the slide.
Press and hold SHIFT and select all three pictures on the slide. On the Home tab, in the Drawing group, click Group.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. To edit the name of the group, in the Selection and Visibility pane, double-click the group and enter Cube Group.
To reproduce the shadow effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shape, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 3.42”.
In the Shape Width box, enter 3.42”.
On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).
On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.
On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Off Axis Top 1 (second row, third option from the left).
Also in the Format Shape dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, under Perspective click Below (first row, third option from the left), and then do the following:
In the Transparency box, enter 72%.
In the Size box, enter 110%.
In the Blur box, enter 41 pt.
In the Angle box, enter 115°.
In the Distance box, enter 111 pt.
On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.
Drag the rectangle under the cube until the cube appears to be floating.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, press and hold CTRL and select both Cube Group and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group.
With the group still selected on the slide, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Center.
Click Align Middle.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 8 (second row, fourth option from the left). (Note: If this action is taken in a PowerPoint document containing more than one slide, the background style will be applied to all of the slides.)

13. Corruption: Completely agree/agree
Source: futurefact 2011

14. Most municipalities and local councils are corrupt and untrustworthy: Agree
Source: futurefact

15. To what extent do you believe that it is your personal responsibility to: Refuse to pay bribes under any circumstances
Prof William Gumede: Graduate School of Public & Development Management, Wits “If a political leader can get away with wrongdoing, how on earth should one expect the local metro policeman not to take a bribe?”
Source: futurefact 2011

16. Paid a bribe
8% of the population acknowledge that they have paid a bribe in the past 12 months.
This was to either get off a minor offence like a speeding ticket, a major offence like drunken driving, or paid someone to get a job, house or contract.
8% translates to 1,583 million bribes that took place within the past year. (This of course is in all likelihood an underestimate as many respondents would not necessarily have been honest).
However for the sake of argument lets say this is the finite number of bribes and that each bribe averaged R100. That translates to R158 million changing hands for bribes....
Corruption is clearly a multi million rand business, fuelled by SA citizens.

17. Quiet corruption
‘Quiet’ corruption occurs when public servants deliberately neglect their duties to provide public services or goods.
‘Quiet corruption’ may not involve an exchange of money, but involves providers of public services such as teachers, nurses or other officials bending the rules for their own private interests.
This includes, for example, public servants not turning up for work when they should.
‘Big-time’ corruption that takes place without consequences invariably encourages ‘quiet’ corruption.
Both types of corruption impact heavily on the quality of life of citizens.

18. Cancer of corruption
South Africa slipped down in Transparency International’s 2010 Corruption Perception Index.
According to the Index, an international survey of public corruption, South Africa ranked 54 out of 178 countries listed.
Primedia’s Yusuf Abramjee (open letter to the President, October 2011):
“With respect, Mr. President, you and your administration … are creating the perception that you condone maladministration, corruption and inefficiency”

19. Crime in South Africa
To reproduce the picture-filled cube on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Line Color. In the Line Color pane, select Solid line, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 8, Green: 18, Blue: 31.
Also in the Format Shape dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 0.75 pt.
Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel, click the button next to Top, and then under Bevel click Convex (second row, third option from the left). Next to Top, in the Width box, enter 6 pt, and in the Height box, enter 6 pt.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process again to create a total of three pictures.
Drag the pictures on the slide so that each one is visible.
Select one of the duplicate pictures. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat steps for the other duplicate picture.
Select the picture that will appear on the top side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Top (second row, third option from the left).
Select the picture that will appear on the left side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Left (second row, first option from the left).
Select the picture that will appear on the right side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Right (second row, second option from the left).
Drag the pictures on the slide to create a cube. The edges of each picture may not line up exactly. To align the pictures as closely as possible, you may want to zoom in on the slide. On the View tab, click Zoom. In the Zoom dialog box, click 400%, and then drag the pictures on the slide.
Press and hold SHIFT and select all three pictures on the slide. On the Home tab, in the Drawing group, click Group.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. To edit the name of the group, in the Selection and Visibility pane, double-click the group and enter Cube Group.
To reproduce the shadow effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shape, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 3.42”.
In the Shape Width box, enter 3.42”.
On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).
On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.
On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Off Axis Top 1 (second row, third option from the left).
Also in the Format Shape dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, under Perspective click Below (first row, third option from the left), and then do the following:
In the Transparency box, enter 72%.
In the Size box, enter 110%.
In the Blur box, enter 41 pt.
In the Angle box, enter 115°.
In the Distance box, enter 111 pt.
On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.
Drag the rectangle under the cube until the cube appears to be floating.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, press and hold CTRL and select both Cube Group and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group.
With the group still selected on the slide, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Center.
Click Align Middle.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 8 (second row, fourth option from the left). (Note: If this action is taken in a PowerPoint document containing more than one slide, the background style will be applied to all of the slides.)

20. Victim of crime in past 12 months
Source: futurefact

21. Victim of crime in past 12 months
Source: futurefact 2011

22. Of those who were a victim of crime – what percentage reported the crime to the police?
Source: futurefact

23. Crime
Despite decreases in crime rate, fewer people who have been victims of crime reported the incident to the police.
7 out of 10 people believe that it is likely that people in South Africa commit crime as they are not likely to get caught.
Three quarters of the population believe that neighbourhoods should have the right to fence off their communities.
There has also been a decrease in confidence and trust levels for the SAPS.
It may well be that community initiatives are being credited for the decrease in crime rather than the police themselves.

24. Who is seriously thinking of leaving South Africa to live or work in another country?
Those least likely to return are whites, Indians, those in LSM 9-10 and the tertiary educated.
Source: futurefact 2011

25. Applies strongly or on the whole
I feel more confident now about future prospects for South Africa than I did before the first democratic elections in 1994
Applies strongly or on the whole
Source: futurefact

26. Opportunities and progress: Applies strongly/on the whole
Source: futurefact 2011

27. Your thoughts on where we are: Political risk and stability
Euphoric
Cautiously optimistic
Pretty negative
Very depressed
futurefact view: Cautiously optimistic
Despite all the problems we face, the government has and continues to provide a stable economic environment

28. FORCE #2: Class Mobility
To reproduce the picture-filled cube on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Line Color. In the Line Color pane, select Solid line, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 8, Green: 18, Blue: 31.
Also in the Format Shape dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 0.75 pt.
Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel, click the button next to Top, and then under Bevel click Convex (second row, third option from the left). Next to Top, in the Width box, enter 6 pt, and in the Height box, enter 6 pt.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process again to create a total of three pictures.
Drag the pictures on the slide so that each one is visible.
Select one of the duplicate pictures. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat steps for the other duplicate picture.
Select the picture that will appear on the top side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Top (second row, third option from the left).
Select the picture that will appear on the left side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Left (second row, first option from the left).
Select the picture that will appear on the right side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Right (second row, second option from the left).
Drag the pictures on the slide to create a cube. The edges of each picture may not line up exactly. To align the pictures as closely as possible, you may want to zoom in on the slide. On the View tab, click Zoom. In the Zoom dialog box, click 400%, and then drag the pictures on the slide.
Press and hold SHIFT and select all three pictures on the slide. On the Home tab, in the Drawing group, click Group.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. To edit the name of the group, in the Selection and Visibility pane, double-click the group and enter Cube Group.
To reproduce the shadow effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shape, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 3.42”.
In the Shape Width box, enter 3.42”.
On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).
On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.
On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Off Axis Top 1 (second row, third option from the left).
Also in the Format Shape dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, under Perspective click Below (first row, third option from the left), and then do the following:
In the Transparency box, enter 72%.
In the Size box, enter 110%.
In the Blur box, enter 41 pt.
In the Angle box, enter 115°.
In the Distance box, enter 111 pt.
On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.
Drag the rectangle under the cube until the cube appears to be floating.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, press and hold CTRL and select both Cube Group and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group.
With the group still selected on the slide, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Center.
Click Align Middle.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 8 (second row, fourth option from the left). (Note: If this action is taken in a PowerPoint document containing more than one slide, the background style will be applied to all of the slides.)
FORCE #2: Class Mobility

29. Why measure class mobility ?
Class Mobility is essentially a self classification, based on people’s perceptions of the class they themselves fall into and of the class their parents fell into when they were the same age.
Class mobile people do not see themselves as static but as ‘moving up the ladder’ and their lifestyles and purchasing decisions will mirror their aspirations.
Class MOBILITY is an important tool for self projection.
“What I believe is what I’ll be”

30. Changing face of economics and marketing within SA
In the USA it takes on average four generations for a poor American family to reach the income of an AVERAGE family, yet profound change is occurring in the space of in one generation in South Africa.
South Africa is arguably one of the most socially mobile societies in the world. The move from the circumstances of previous generations is substantial, with the result that optimism prevails in regard to what the future could bring – notwithstanding the realities of the economic recession.
Nonetheless the mobility escalator has slowed and it appears that the bulging middle class of 2009 has split into two segments.
There is much confirming evidence in the 2011 survey that the over-committed are now seeing themselves as part of the working class again, while others have managed to entrench themselves in the middle class or above.
This has immense implications for marketing and communications strategies.

31. The social class pyramid
Upper middle / upper class
3.3m
16%
Middle class 8m
40%
Working/lower class
7.9m
39%
5% don’t know
Source: futurefact 2011

32. Inter-generational Mobility: Own Class versus parents’ at the same age
Source: futurefact 2011

33. My standard of education is better than my parents managed to achieve
Source: futurefact 2011

34. High school or post matric education subjects
Source: futurefact

35. High school or post matric education subjects
Despite reservations about the new curriculum, the youth of today are certainly better equipped than previous generations
Source: futurefact 2011

36. Standard of living in comparison to parents at the same age
Better = 53%
Worse = 29%
4% Don’t know
Source: futurefact 2011

37. Future standard of living of children when they are your age
Future standard of living of children when they are your age? (Base: Parents)
Worse = 22%
Better = 57%
9% Don’t know
Source: futurefact 2011

38. Personal Income South Africa 1980
Source: AMPS

39. Personal Income South Africa 2000
Source: AMPS

40. Personal Income South Africa 2010
YEAR 2010
A slight decrease in black share of top 10% is noted since the global economic slump
Source: AMPS

41. Relative progression in black and white households: Microwave (2005)
Source: AMPS

42. Relative progression in black and white households: Free standing deep freeze (2008)
Source: AMPS

43. Relative progression in black and white households: MNET or DSTV Decoder (2009)
Source: AMPS

44. Relative progression in black and white households: Internet connection at home* (2010)
*Including dial up, ADSL,
wireless broadband, mobile access
Source: AMPS

45. Relative progression in black and white households: Computer in home (2011/12?)
Source: AMPS

46. Is it the case that ………
Source: Before Sunset Blog

47. Integrated Balance, harmony, self-actualisation
Materialistic aspirations can be a valid route to a harmonious lifestyle...
Integrated Balance, harmony, self-actualisation
SRI (VALS)
Inner-Directed Motivated by quality of life, personal growth and development, aesthetics, design.
Outer-Directed Motivated by material success, overt status, approval , a high standard of living and achievement needs
Need Driven Driven by need rather than choice survival, food, drink, shelter, security
SRI (VALS) Double Hierarchy of Needs (Stanford Research Institute)

48. SA in the Brand Spiral: Agree
Source: futurefact 2011

49. Companies should note the power of the working class: Agree
Source: futurefact 2011

50. Continue to increase pretty rapidly Slow down substantially
Your thoughts on how Class Mobility will evolve in the next 10 years or so:
Continue to increase pretty rapidly
Slow down substantially
It will plateau
It will reverse
futurefact view: Pretty rapidly
Generational change and the opportunity environment are holding strong for the middle class

51. FORCE #3: Sustainability
Pictures series in film strip effect
(Intermediate)
Tip: Some shape effects on this slide are created with the Combine Shapes commands. To access this command, you must add it to the Quick Access Toolbar, located above the File tab. To customize the Quick Access Toolbar, do the following:
Click the arrow next to the Quick Access Toolbar, and then under Customize Quick Access Toolbar click More Commands.
In the PowerPoint Options dialog box, in the Choose commands from list, select All Commands.
In the list of commands, click Combine Shapes, and then click Add.
To reproduce the shape effects on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
Also on the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle.
On the slide, drag to draw rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, enter 2.59” in the Height box and 9” in the Width box.
Also in the Format Shape dialog box, click Fill in the left pane, in the Fill pane, click Solid fill, and then do the following:
Click the button next to Color, and then click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 31, Green: 20, and Blue: 13
In the Transparency box, enter 30%.
Also in the Format Shape dialog box, click Line Color in the left pane, and in the Line Color pane click No outline.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle.
On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, enter 1.94” in the Height box and 2.88” in the Width box.
Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.
Position the new rectangle over the dark gray rectangle, near but not touching the left edge.
Select the new rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat the process once more for a total of three, smaller rectangles.
Position one of the duplicate rectangles over the dark gray rectangle, near but not touching the right edge.
Press and hold CTRL, and then select all three new rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Horizontally.
Press and hold CTRL, and then select the rectangles in the following order:
Select the dark gray rectangle
Select the other three rectangles.
Also on the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle.
With all four rectangles still selected, on the Quick Access Toolbar, click Combine Shapes, and then click Shape Subtract.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, enter 0.21” in the Height box and 0.14” in the Width box.
Select the new rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this step 22 times for a total of 24, smaller rectangles.
Position one of the new rectangles over the gray rectangle, half over the left edge.
Position another of the new rectangles over the gray rectangle, half over the right edge.
Press and hold CTRL, and then select all of the newer, small rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align Middle.
Click Distribute Horizontally.
With all 24 rectangles selected, on the Quick Access Toolbar, click Combine Shapes, and then click Shape Union.
Select the new shape. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.
Position a new shapes near the top edge of the gray rectangle.
Position the other new shape near the bottom edge of the gray rectangle.
Press and hold CTRL, and then select the shapes in the following order:
Select the dark gray rectangle.
Select both of the other two shapes.
On the Quick Access Toolbar, click Combine Shapes, and then click Shape Subtract.
To reproduce the picture effects on this slide, do the following:
Select the new rectangle. Under Drawing Tools, on the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, click Picture or texture fill, and then do the following:
Under Insert from, click File. In the Insert Picture dialog box, select a picture and then click Insert.
In the Transparency box, enter 15%.
Also in the Format Shape dialog box, click Line Color in the left pane, in the Line Color pane, click Solid line, and then do the following:
Click the button next to color and click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 21, Green: 20, and Blue: 13.
Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane, in the Width box, enter 0.5 pt.
Select the picture-filled rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this process for a total of three rectangles.
Select a duplicate picture-filled rectangles. Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, and then click Picture. In the Insert Picture dialog box, select another picture and then click Insert.
Select the last duplicate picture-filled rectangle. Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, and then click Picture. In the Insert Picture dialog box, select another picture and then click Insert.
Position the three picture-filled rectangles on top of the film strip and align with the rectangles with the holes in the gray rectangle.
Press and hold CTRL + A. On the Home tab, in the Drawing group, click Arrange, and then click Group.
Select the group. Also on the Home tab, in the Drawing group, click Arrange, point to Rotate, and then click More Rotation Options. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, in the Rotation box, enter 355°.
Also in the Format Shape dialog box, click 3-D Rotation in the left pane, in the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Right.
To reproduce the second group of pictures, do the following:
Select the first group of pictures. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.
Select the duplicate group of pictures. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, in the Rotation box enter 8°.
Also in the Format Shape dialog box, click 3-D Format in the left pane, in the 3-D Format pane, under Surface, click the button next to Lighting, and then, under Neutral, click Balance.
Also in the Format Shape dialog box, click 3-D Rotation in the left pane, in the 3-D Rotation pane, click the button next to Presets, and then click Perspective Relaxed Moderately.
Select the first picture in the duplicate group. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, under Insert from, click File. In the Insert Picture dialog box, select another picture and then click Insert. Repeat this process for each of the pictures in the duplicate group.
Position the first group toward the top of the slide, with the left side slightly off the left side of the slide. With the first group still selected, on the Home tab, in the Drawing group, click Arrange, and then click Bring to Front.
Position the second group toward the middle of the slide, with the right side slightly off the right side of the slide.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 6 (second row).
FORCE #3: Sustainability

52. Personal Sustainability
Three pictures in frames
(Basic)
To reproduce the picture effects on this slide, do the following:
On the Home tab, in the Slides group, click Layout and then click Blank.
On the Insert tab, in the Illustrations group, click Picture.
In the Insert Picture dialog box, select a picture and then click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 2” and the Width box is set to 2.67”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the Picture Styles group, click More, and then click Reflected Beveled, Black.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.
Right-click the duplicate picture, and then click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
If the inserted picture is a different height and width, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 2” and the Width box is set to 2.67”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat the process in steps 6-8 to create another duplicate picture, for a total of three pictures.
Drag the pictures to form a row across the slide, slightly above the middle of the slide.
Press and hold SHIFT and select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Distribute Horizontally.
To reproduce the background effects on this slide, do the following:
Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:
In the Type list, select Linear.
Click the button next to Direction, and then click Linear Down (first row, second option from the left).
In the Angle text box, enter 90⁰.
Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.
Also under Gradient stops, customize the gradient stops that you added as follows:
Select Stop 1 from the list, and then do the following:
In the Stop position box, enter 50%.
Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left).
Select Stop 2 from the list, and then do the following:
In the Stop position box, enter 100%.
Click the button next to Color, and then under Theme Colors click Dark Blue, Text 2, Lighter 40% (fourth row, fourth option from the left).
Personal Sustainability

53. Facilitators to sustainability: Agree
Source: futurefact 2011

54. Hindrances to personal sustainability: Agree
Source: futurefact 2011

55. I do not believe that people like me can always find work or get a job
Source: futurefact 2011

56. Less than before….
Agree
Source: futurefact 2011

57. I already am or intend to start working for myself in the next year or two: Agree
Source: futurefact 2011

58. Social Capital: Know how to…..
Source: futurefact 2011

59. Economic Sustainability
To reproduce the picture-filled cube on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Line Color. In the Line Color pane, select Solid line, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 8, Green: 18, Blue: 31.
Also in the Format Shape dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 0.75 pt.
Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel, click the button next to Top, and then under Bevel click Convex (second row, third option from the left). Next to Top, in the Width box, enter 6 pt, and in the Height box, enter 6 pt.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process again to create a total of three pictures.
Drag the pictures on the slide so that each one is visible.
Select one of the duplicate pictures. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat steps for the other duplicate picture.
Select the picture that will appear on the top side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Top (second row, third option from the left).
Select the picture that will appear on the left side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Left (second row, first option from the left).
Select the picture that will appear on the right side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Right (second row, second option from the left).
Drag the pictures on the slide to create a cube. The edges of each picture may not line up exactly. To align the pictures as closely as possible, you may want to zoom in on the slide. On the View tab, click Zoom. In the Zoom dialog box, click 400%, and then drag the pictures on the slide.
Press and hold SHIFT and select all three pictures on the slide. On the Home tab, in the Drawing group, click Group.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. To edit the name of the group, in the Selection and Visibility pane, double-click the group and enter Cube Group.
To reproduce the shadow effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shape, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 3.42”.
In the Shape Width box, enter 3.42”.
On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).
On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.
On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Off Axis Top 1 (second row, third option from the left).
Also in the Format Shape dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, under Perspective click Below (first row, third option from the left), and then do the following:
In the Transparency box, enter 72%.
In the Size box, enter 110%.
In the Blur box, enter 41 pt.
In the Angle box, enter 115°.
In the Distance box, enter 111 pt.
On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.
Drag the rectangle under the cube until the cube appears to be floating.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, press and hold CTRL and select both Cube Group and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group.
With the group still selected on the slide, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Center.
Click Align Middle.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 8 (second row, fourth option from the left). (Note: If this action is taken in a PowerPoint document containing more than one slide, the background style will be applied to all of the slides.)

60. The gap between the rich and the poor is just going to get bigger
Source: futurefact

61. Attitudes to Unions: Agree
Source: futurefact 2011

62. Productivity & efficiency: Agree
Essential to ensure economic growth and advancement
Source: futurefact 2011

63. IMD – World Competitiveness Yearbook
2005
2006
2007
2008
2009
2010
2011
Ranking of SA 37 38 50 43 48 44 52
Total Number of countries 55 57 58

64. Our place among the emerging market countries amidst all the global economic turmoil…
South Africa ranks 10th for foreign direct investment in Africa.
South Africa ranks below Nigeria and Egypt - two countries which are on the rise - but we are also, incredibly, behind Libya.
Top of the list of disincentives to invest is our weak and uncertain policy environment.

65. Environmental Sustainability
To reproduce the picture-filled cube on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Line Color. In the Line Color pane, select Solid line, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 8, Green: 18, Blue: 31.
Also in the Format Shape dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 0.75 pt.
Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel, click the button next to Top, and then under Bevel click Convex (second row, third option from the left). Next to Top, in the Width box, enter 6 pt, and in the Height box, enter 6 pt.
Select the picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process again to create a total of three pictures.
Drag the pictures on the slide so that each one is visible.
Select one of the duplicate pictures. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.
Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.42” and the Width box is set to 3.42”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
Repeat steps for the other duplicate picture.
Select the picture that will appear on the top side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Top (second row, third option from the left).
Select the picture that will appear on the left side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Left (second row, first option from the left).
Select the picture that will appear on the right side of the cube. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then under Parallel click Off Axis 1 Right (second row, second option from the left).
Drag the pictures on the slide to create a cube. The edges of each picture may not line up exactly. To align the pictures as closely as possible, you may want to zoom in on the slide. On the View tab, click Zoom. In the Zoom dialog box, click 400%, and then drag the pictures on the slide.
Press and hold SHIFT and select all three pictures on the slide. On the Home tab, in the Drawing group, click Group.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. To edit the name of the group, in the Selection and Visibility pane, double-click the group and enter Cube Group.
To reproduce the shadow effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shape, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 3.42”.
In the Shape Width box, enter 3.42”.
On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).
On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.
On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Off Axis Top 1 (second row, third option from the left).
Also in the Format Shape dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, under Perspective click Below (first row, third option from the left), and then do the following:
In the Transparency box, enter 72%.
In the Size box, enter 110%.
In the Blur box, enter 41 pt.
In the Angle box, enter 115°.
In the Distance box, enter 111 pt.
On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.
Drag the rectangle under the cube until the cube appears to be floating.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, press and hold CTRL and select both Cube Group and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group.
With the group still selected on the slide, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Center.
Click Align Middle.
To reproduce the background effects on this slide, do the following:
On the Design tab, in the Background group, click Background Styles, and then click Style 8 (second row, fourth option from the left). (Note: If this action is taken in a PowerPoint document containing more than one slide, the background style will be applied to all of the slides.)

66. Environmental sustainability: Agree
Source: futurefact 2007

67. Your thoughts on Sustainability: Given that this includes personal, economic and environmental sustainability, how many points out of 10 do you give us as a country?
futurefact view: 6
Willingness to save, create jobs and protect the environment is there, but government policies are not creating a sufficiently conducive environment

68. FORCE #4: Social Inclusion & the Value of Diversity

69. Spirit of inclusion and a meritocracy mindset
Source: futurefact 2011

70. Have friends from other race groups
Source: futurefact 2011

71. Self Description (First Descriptor)
People no longer see themselves in the boxes of the apartheid era
Source: futurefact 2011

72. Attitudes to Africa

73. Declining negative or divisive attitudes regarding Africa…
“Immigrants are a threat to jobs for South Africans, they should not be allowed into the country”
In 2006
69% agreed
In 2011
59% agreed
Source: futurefact

74. Declining negative or divisive attitudes regarding Africa…
I’m not arrogant
I’m just better than you
“People from South Africa are superior to those from other parts of Africa”
In 2007
67% agreed
In 2011
59% agreed
Source: futurefact

75. Your thoughts on Social Inclusion: What is the likelihood we can achieve unity in diversity?
Already a reality
80:20
50:50
It’s a pipe dream – it’s never going to happen
futurefact view: 80:20
With a big proviso that the constitution, media freedom, the judiciary and so on are respected and leadership sends out racially inclusive messages

76. FORCE #5: Our Digital World

77. The Giant Leap
Technological advances driven by pressures from a Digital Society have allowed people and countries to leap-frog technology.

78. Attitudes to technology: Agree
Source: futurefact 2011

79. Communication devices in the home
Products like I-Pods, I-Pads, Blackberries and Kindles still have very few users – even in the upper classes
Source: futurefact 2011

80. What people do on their cellphones
Base: have own cellphone
Source: futurefact 2011

81. Attitudes to unsolicited calls and sms: Agree
Source: futurefact 2011

82. Who has access to the internet?
Source: futurefact 2011

83. What people do on the internet
Base: have internet access
Source: futurefact 2011

84. Cellphone penetration Africa
In 2002 there were 49 million cellphones in Africa
Now there are 500 million…
At this rate every person living in Africa will own a cellphone by 2020

85. Digital world key to economic & personal growth
Leapfrogging technology is key to economic and personal growth in Africa.
The youth are known to be the early adopters of technology, but the knowledge is then filtered to older generations.
This could change the face of marketing, banking, education and political freedom for the youth in Africa.

86. Your thoughts on Digital World: What do you think is the more likely scenario in the next 5 years or so?
We will continue to leapfrog ahead
Our growth will be stymied by regulations and costs
futurefact view: We will continue to leapfrog ahead
Advances in technology, generational change and business will put pressure on regulators as will the economic imperative for the country

87. IN CONCLUSION...

88. Challenges facing South Africa.....
Land redistribution
Education
Foreign investment
Fracking
Media Freedom
Crime
Unemployment
Corruption
Electricity
Food cost
Global market
volatility
Emigration
Rand volatility
Fuel price
Service delivery
Strikes
Xenophobia
Labour laws
Political leadership
Racism
Judicial system
Skills
shortage
HIV/Aids
Child & woman abuse
Climate change
BEE
Health care
Water
Police
Drugs
Poverty
Illegal immigrants
Health
care
Economic transformation
Alcoholism
Housing
Gangs
Rand strength
Low exports
etc...

89. A nuanced and useful way of contextualising the challenges
1. Political Risk & Stability
3. Sustainability
5. Digital World
2. Class Mobility
4. Social Inclusion

90. To build sustainable strategic advantage ......
Attitudes precede behaviour so change on a societal level translates into a changing consumer market. Strategising for product and services development, positioning and communication is a crucial ongoing process for any organisation in the evolving South Africa.

91. Thank you