1. Ben Zhang, Aaron Li The Internet Culture and Industry in China

2. 450 Million Internet users in China now 33.9% of total population Growing at 20 % a year The Big Numbers

3. The Trend

4. 300 million mobile Internet users 66% of all Internet users *iPhones and iPads are hugely popular in China unlike Apple desktops Mobile Internet Users

5. Internet Usage Difference

6. Internet Cafe

7. $5 Billion Online Gaming Industry Growing at 30% a year 50:50 split between Chinese games and foreign games Gaming addiction of children is concern for parents The Gaming Industry

8. Fake news Browser Market Share

9. OS Market Share

10. Internet Stardom

14. Piracy

15. Chinese Income

16. $100$200 Relative to average income, Windows cost about 4 times more in China than in the US VS An Example

17. 6 million graduates People

19. People - abundant supply of raw talent, good universities provide strong technical training. Language - English and communication skills are swiftly catching up. English curriculum from 5 th grade. Infrastructure - more robust than India (roads, water, electricity, bandwidth, office space…) Cost – up to 5x cheaper than US, 2x than India with tax incentives for clean industries. Salary level of an engineer in 2 nd tier cities are around $400 a month. Law – new laws protect private ownership, IP & public/private or foreign/domestic partnerships Source: http://www.randomwire.com/wp-content/uploads/China101.pdf Outsourcing to China

20. Behind the Great Firewall of China

21. Guess Whos Who

24. Google - Baidu

27. Youtube-Youku

32. Whats Different

35. Groupon - Tons of Sites in China No one copying Linkedin

36. SN $ in China

40. Follower:9,293,520Follower: 7,371,395 Chen YaoLady Gaga Following: 850Following: 143,824 Tweets: 664 Tweets: 3352 Joined Twitter on 2008-03- 26 17:37:48 Joined SINA Weibo on 2009-9- 1 15:34:00

44. Revenue: 1 billion Active User: 500 million Revenue: 40+50=90 million Active User: 250 million

45. Q&A Ben Zhang twitter: @benzhangpro Linkedin.com/in/benzhang Aaron Li imlizhi@gmail.com Linkedin.com/in/aaronliboston