1. Tourism English
UNIT1

2. Part I Lecture Time Assigned
MODULES
CONTENTS STUDIED
PERIODS I
Text A
Daytime Activities 1 II
Text B
The Visitor Attraction Product
0-5
III
Listening
The Natural History Museum
0.5 IV
Practical Writing
Guidelines for Issuing Travel Details
V　　
Consolidation
Speaking
Reading
Writing
VI.
Case Problems
Total
Six Parts
Listening speaking 4

3. Learning Objectives Get to know the categories for Tour Commentary
Understand the types of attractions
Learn to issue travel details
Learn to make a tour commentary

4. Part I. Text A
Daytime Activities

5. Learning Objectives 1. Get to know the importance of sightseeing
2. Understand how to plan a successful daytime tour
3. Learn the types of tour commentary

6. Importance of Daytime Activities
the most integral part of entire tour activities.
covering areas such as paying a visit to scenic sports, museums, historic and cultural sites, Physical landmarks, etc.
There is a definite need to figure out a well-thought plan to ensure a guide conducts a tour smoothly.

7. How to make a successful daytime activities plan
Pre-boarding Procedures
Discuss the itinerary, make known the departure/assemble time and venue with the tour leader/tourists on the previous evening,
inform the driver about it as well.
Explain to guests what they need for the day tour to allow enough time for them to get prepared
Prior to departure, avoid delay.
You can begin by confirming the accurate time for morning call.
Make sure to have breakfast early enough ahead of scheduled time for assembling.
Driver and vehicle
Give the driver a morning wake-up call as well.
Make sure the vehicle is neat and tidy.
Spray air-fresher if there is odor.
Inspect the communication system.
Check to see if the microphone is in good order by tapping it.
Put a trash bag at the back of each seat. Check the facilities you are supposed to bring along.

8. How to make a successful daytime activities plan
Appearance
Be neat in appearance and arrive at the lobby to greet guests
Be punctual:
Arrive at least 20minutes prior to guests’ arrival to allow you ample time .
Casual talk with the guests.
notification
Inform the driver a couple of minutes before all the guests are assembled
Notify the distance the first visit will cover.
In case some guests insist in staying in the hotel. Instruct the front desk their names and room number in order that they will be attended.
Aboard the bus
Stand at one side of the door to offer assistance when the guests aboard the bus.
Take a count before setting off( never points the guest with your fingers while taking the counting).

9. Categories of Tour Commentaries
Two categories
on- bus tour commentary
Walking tour commentary
On-bus tour commentary
Language :
at a higher speed, applying more language skills.
Content:
Signified landscape, physical landmarks, avenues even a billboard
Skills:
communication and interpersonal skills.
notification:
Slow down the bus upon request.
Articulate directions:
activities, news ,weather
Mobile :
Set your mobile phone to vibration mode( for coming calls) when you give introduction of a destination.
Air conditioner:
Adjust the air-conditioning to the moderate temperature.
Identify your audience:
topics, way to satisfaction
Tone:
a natural, informal tone is most effective.
Stories:
Telling alternately fascinating stories about the locals can always appeal to tourists.
Information:
Reporting on some interesting tidbits, hot news and weather forecast would be very ingratiating. But shun giving commentary on sensitive or disputed political and religious issues.
Humor:
Applying appropriate and well-placed humor is a more effective way to direct the audience’s attention to the point.
Highlight:
Give prominence to the highlight.
Caution : Make accurate and appropriate announcement concerning the tour for points of caution.
Announce the gathering point and time, your phone number and the vehicle number. Announce free time to explore souvenir shops.
Collect all funds for optional excursions.

10. Walking Tour Commentary
Difference:
distinction between an on-site script and an on-but script.
an on—site narration is more intriguing and really brings the tour experience to life because everything is perceptible,
you have to keep the group well organized, informative, and lot of fun in a surrounding with ball-up.
make sure to keep up with the pace of a typical walking tour.
Allow guests to take aspects of both tours –narration from a guide and freedom to set their own pace.
Safety:
mobile phone number,
the guests’ safety.
Escort your guests throughout the walking tour
make their guests aware of these prohibitions and encourage compliance.
Tour Guide helper:
A megaphone improves the quality of the tour.
Hire an in-site docent if you are not familiar with a certain heritage site.
Information:
Weave the themes of rich history into a detailed narration, using the effective narrative skills.
Narration :educate and inform entertain
Make a photo stop

11. In Conclusion
It goes without saying that navigating a day’s sightseeing is a challenging, and it offers the tour guide an excellent chance to his/her abilities to the full: hospitality, customer service, performing and sales.

12. Questions for discussion
What areas do daytime sightseeing cover?
How many steps a successful daytime tour may take?
How many minutes should a tour guide arrive prior to guests before beginning day tour?
Does a tour guide sometimes need to give the driver a morning wake-up call?
Is a tour guide at times responsible for the cleanness of the bus?

13. The Visitor Attraction Product
Part II. Text B
The Visitor Attraction Product

14. Learning Objectives: 1.Get to know the types of Attraction
2.Learn the process of tourism product
3.Understand the key to develop attractions

15. Four Main Types of attractions
Features within the natural environment.
Human-made attracting visitors, such as religious worship, but which now attract substantial numbers of visitors who use them as leisure amenities.
Human-made buildings, structures and sites that are designed to attract visitors and are purpose-built to accommodate their needs, such as theme parks.
Special events.

16. Service in the Process of Production
The staff involved in producing and delivering the product are part of the product itself. Their attitudes, behavior and appearance are crucial to the way the product is perceived by the customer.
The customers themselves are involved in the production process.
That service products are not standardized .
The product is perishable and cannot be stored.
There is no tangible product to carry home, which has a number of implications.
The surroundings of the service delivery process are a feature of the service.

17. In Conclusion
The key to success in the development of attractions depends on the ability to match the product being offered with the benefits which are sought from the product by the customer.

18. Questions for Discussion
Give some of the main reasons that attractions and entertainment places are enjoying growing popularity.
If you were planning a destination-type resort, how much attention would you give to its recreation and entertainment features?
Where are the most famous national parks located?( select various countries)
Evaluate the national forest as recreational resources.
List the advantages to local people who sponsor a festival that subsequently becomes attractive to a wider market.

19. Text A Recording Fill in the blanks KEYS
A tour guide’s ___may shape tourist’s __ of China or at least influence the ___ and impression of them. In many cases some commercial tour spreads false, ___ information China due to lack of ___ tour speeches, which presents a problem in describing destination sties that call for an immediate solution. They would therefore bring about ___ effect. Accordingly, the guide must provide guests with accurate information and raise ___ on the rich history of China, hence to ___ an educational and ____ tour experience, ____their understanding of other culture as well.

20. The Text and Its Recording Text B
Listen and fill in the blanks
KEYS
1. The staff involved in producing and delivering the product are part of the product itself. Their ____,___ and ___are crucial to the way the product is perceived by the customer.
2. The customers themselves are ___ in the ___ process.
3.That ___ products are not ___ .
4. The product is ____and cannot be ____.
5. There is no ___product to carry home, which has a number of ___.
6.The ____ of the service delivery process are a ____ of the service. .

21. The Dialogue and Its Recording
Part III. Listening
The Natural History Museum
Study the Words And Proper Names.
learn how to make a walking tour commentary
3.Listen To Dialogue And Answer The Questions
Listed After The Dialogue
4.Make Pair Task
The Dialogue and Its Recording
Next
Slide

22. The Natural History museum

23. Listening comprehension
KEYS
Listening comprehension
Listen to the guide talk about the Natural History Museum in London and complete the extract with the words and phrases she uses.
Ok everybody? We’re now standing outside the main entrance to the Natural History Museum. Which is one of the finest examples of London’s…1…… architecture. The building was designed by the architect Alfred Waterhouse using an iron and ……2… framework hidden behind arches and columns which, if you look closely, are decorated with sculptures of …3…. And plants.
The museum houses a whole host of exhibits of …4… and mammals, as well as insects and plants. There are also…5. devoted to human biology and the origin of species.
You can also visit the …6……where you can find out what it’s like to be in the middle of an earthquake or standing next to a volcano.
Entrance to the museum is 7….. and there’s a …8….., a bookshop and a gift shop if you get hungry or want to buy any souvenirs.

24. Guidelines for Issuing Travel Details
Part IV. Writing
Guidelines for Issuing Travel Details
Get to know the Travel Details
Sample
Reply a Tourism letter

25. Guidelines for Issuing Travel Details
Use the headings to make the information easy to read
List the details in columns to make them clear
Take care to make sure that there can be no misunderstanding concerning departure times and dates.

26. Sample Mrs E Kelk 12 Medway Close Spalding Lincolnshire PE11 4HS
Passenger Name Nationality Visa requirements
Mrs E Kelk UK Australian
Thank you for your payment. Would you please sign and return the enclosed Booking Form in order for us to confirm your booking. If you have already done this, it is not necessary to do so again.
Itinerary
Please check your itinerary carefully to ensure all details are correct. If you are awaiting hotel confirmations you will be notified in writing once confirmed.
Sunday London Heathrow –Sydney
03Oct03 British Airways Ball Economy
Dep: Terminal Four hours
Arr: hours( 04Oct)
Check In:
Seat Requests: Assigned at Airport
Saturday Sydney-London Heathrow
23Oct03 British Airways BA Economy
Dep: hours
Arr: hours (24 Oct)
Check In : hours
Seat Requests: Assigned at Airport
Departure tax
When leaving Australia you will have to pay a departure tax of AUS $20 ( children under 12 are exempt). This cannot be paid prior to departure from the UK and must be paid when leaving Australia.
G.M.T.+8 hours in the West+10 hours in the East.
Please ensure you are in possession of a 10-year passport which is valid for the duration of your journey.

27. KEYS Part I Listening Activities Listening 1
1. commentaries 2. perception 3. viewpoints 4. exotic 5. canonical 6. negative 7. awareness 8. guarantee 9. entertaining 10 enhance
Listening 2
1 attitudes, behavior appearance
2. involved , production process.
3.service ,standard
4.perishable, stored.
5.tangible , implications.
6. surroundings , feature
BACK
BACK
BACK
BACK

28. Part V. CONSOLIDATION： SPEAKING: Tour Commentary READING
WRITING: Write a Reply Letter

29. Speaking: Role play
Prepare a tour guide presentation for a sight in your city of area.
The other students are tourists who are going to ask you some questions.

30. Writing exercise
You receive a letter from an overseas tour operator asking for information about weekend breaks in your city. Use the following phrases to write a reply to the letter.
Thank you for your interest in… I enclose…
We specialize in… if you need any further information…
I suggest we+verb ( without to ) I look forward to hearing from you.

31. Part VI. Case Problems
What should the guide do if some tourists ask to go to the cinema or the theatre on their own at night?
What should be done if tourists ask the guide to take them to the place of entertainment that are considered illegal in China?
What will the guide do if a tourist asks to arrange a visit with his friend in the destination country?
What should the guide do if one tourist is found missing after the visit to a scenic spot ends?

32. Word bank Integral 完整的，整体的 assemble 集合 Odor 气味， 名声 folklore 民间传说
Negotiation 商议，谈判 dissemination 分发
Overview 总的看法 vibration 振动， 摆动
Illuminate 照明 ，阐明 irrelevant 不相关， 不切提的
Monotonous 单调 无变化的 provocative 煽动的
Cautionary 警戒的 absent-minded 心不在焉的
Jumble 混乱 shun 避免
Megaphone 扩音器 participant 参与者
Prohibition 禁止 compliance 依从
Exert 发挥 stink 使劳累
The Palace Museum 故宫 the Temple of Heaven 天坛
The Bund 外滩 Jade –Buddha Temple 玉佛寺
Shanhaiguan Pass 山海关 the Summer Villa 避暑山庄
Sightseeing on the grassland 草原观光点
Harbin Ice-Lantern Show 哈尔滨冰灯游园会
Imperial Palace of the Puppet State of Manchuguo 伪满皇宫
Thousand-Buddha Hill 千佛山 the jutting-pier 栈桥
Penglai Pavilion 蓬莱阁 Mt.Taishan 泰山
Ruins of the Great Wall Built by State Qi 齐国长城遗址
The Confucius Temple 孔庙 the Confucius Mansion  孔府
Surging wave pavilion 沧浪亭 Sun Yet-Sen Mausoleum中山陵
Huangshan Mountain 黄山 the Tangyue Archways 棠枂牌坊群
Six harmonies Pagoda 六和塔 su Causeway 苏堤
Tengwang Pavilion 滕王阁 Longmen Grottoes 龙门石窟
Ruins of the Yin Dynasty 殷墟 the Yellow Crane Tower 黄鹤楼
The Chinese Export Commodities Fair 中国出口商品交易会
Solitary Beauty Peak 独秀峰 Reed Flute Park 芦笛岩
The Big Wild Goose Pagoda 大雁塔 The Forest of Steles碑林
The Terra Cotta Warriors and Horses of Qin 秦始皇兵马俑
Mogao Grottoes 莫高窟 Crescent Moon Spring 月牙泉
Great Buddha Statue at Leshan 乐山大佛Potala Palace 布达拉宫

33. Have a nice class!
Thank You !