2Landscaping starts with a Sale Landscaping is a called a service industry. Where the landscape company provides the client with a a well planned design, a professionally installed landscape or maintenance of the clients landscape.
3The Sales Process1st the landscape must persuade the client to purchase the service. Landscape projects begin with the sales process.Sales is the exchange of goods or services a price mutually agreed upon by the parties involved
4The Sales ProcessWho is the best landscape employee in the best position to make a sale?The designer is!!
5Five Steps to a landscape Sale The five steps are :1st Preparation2nd The Opening3rd the Presentation4th The Closing5th the Follow -Up
6Five Steps to a landscape Sale Step 1 PreparationThis involves a number of factors before the sale is actually conducted.Many customers learn of the companies from the telephone book, advertisements, newspapers, word of mouth, fliers and by the companies signs.
7Five Steps to a landscape Sale Step 1 Preparation Cont…Once the contract is made you need to set up an appointment with the customer usually at the customers home.The designer must also be prepared to explain the landscape goods and services available for sale to the customer
8Five Steps to a landscape Sale Step 1 Preparation Cont..Other things that the designer must do have is:Develop knowledge of landscape servicesPrepare a portfolioSecure an appointmentDevelop a sales strategy
9Five Steps to a landscape Sale Step 2 The Opening:The opening of a sale is the first meeting of the designer and the customer.The opening of the sale has two primary purposes:1st is to develop a strong rapport or a relationship or agreement and harmony with the customer
10Five Steps to a landscape Sale Step 2 The Opening Cont..The 2nd purpose is to define the needs of the customer through carefully planned questions
11Five Steps to a landscape Sale Step 2 The Opening Cont..This meeting is very critical as it provides the first impression of the designer and the companyRemember First Impression are lasting impressions.
12Five Steps to a landscape Sale Step 2 The Opening Cont..Effective Communicating requires that both individuals participate in exchanging information This gives both parties an opportunity to get to know each other.In this meeting it is helpful to probe the customer of their needs
13Five Steps to a landscape Sale Step 2 The Opening Cont…Probing is a practice of thoroughly investigating a customer’s wants, needs, and problems.So knowing the needs of the customer allows the salesperson to adjust their sales efforts to address those needs
14Five Steps to a landscape Sale Step 2 The Opening Cont…Landscape design is very complexTherefore a written family inventory survey is a useful tool in the probing process.The family inventory is a form on which the customer provides information on factors that affect the landscape project
15Five Steps to a landscape Sale Step 2 The Opening Cont…There are three ways to complete the family inventory1st it is helpful for the designer to be present2nd is to have the family compete the survey as the designer is analyzing the site.3rd is to let the family complete the survey on their own time and then return it to the designer before the design work begins
16Five Steps to a landscape Sale Step 2 The Opening Cont..So the steps to take in this area is:Develop a strong rapportDefine customer needsComplete family inventory survey
17Five Steps to a landscape Sale Step 3 The PresentationThis is where the designer introduces the services or product that meets the customer’s needs identified earlier in the sales process
18Five Steps to a landscape Sale Step 3 The Presentation:The presentation should do three things:Introduce the service or product of the landscaper can provide to solve the landscape needShould convince the customer that the plan suggest by the landscape company will work.Should create a desire in the customer to buy goods and services offered by landscape company
19Five Steps to a landscape Sale Step 3 The Presentation:Supportive materials are extremely useful during the presentation. A portfolio of design work and photos of previous landscape projects can be shown to a customer
20Five Steps to a landscape Sale Step 3 The Presentation:After viewing the portfolio materials and contracting references, the customer feels more confident in the services they are buyingIt is very likely that the customer will want to discuss the cost of the project too.
21Five Steps to a landscape Sale Step 3 The Presentation:So the steps in this area are:Introduce services to satisfy the customer needsUse portfolio to determine quality of workAnswer questions about work to be done
22Five Steps to a landscape Sale Step 4 The Closing:The closing of the landscape sale interview is the agreement between the customer and the designer to begin the work on the design. This will happen after the designed has reviewed the type of work the company has done and offered some ideas for the customers landscape.
23Five Steps to a landscape Sale Step 4 The Closing:There should be a detailed proposal of the service and the cost that are going to be agreed upon.Followed by the landscape Contract which will then need to be signed off by the customer to start the process of the design
24Five Steps to a landscape Sale Step 4 The Closing:So the areas that are cover in this section is:Secure an agreement with the customer to purchase the service.
25Five Steps to a landscape Sale Step 5 The Follow UpAfter the sale is compete is it very important to keep in touch with the customer. This helps to retain customer loyalty and to achieve future sales
26Five Steps to a landscape Sale Step 5 The Follow UpTo create a positive influence and build a strong relationship with the customer certain activities should occur:Work is completed as scheduledBill are handled in a timely fashionAdvice on plant care is givenInstallation work is completed properly
27Five Steps to a landscape Sale Step 5 The Follow Up:The customer is frequently asked if they are satisfied with the workCare is taken to avoid disturbing or damaging nonlandscaped areas and features
28Five Steps to a landscape Sale Step 5 The Follow Up:The steps to remember are:Reinforce customer’s decision to purchase serviceSee that installing and billing are timelyProvide advice on care of landscape materialsStrengthen relationships with customers