1Site HubLokesh Verma, Product Management Director
2Safe HarborThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
3Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
4Pains and Use Cases Some examples … Can your trucks deliver your merchandise to your stores without being fined?Can you install new kitchen equipment in existing locations with the required power requirements?Are you putting your customers at risk by not knowing from which farm suppliers you get your produce?
5As Companies Become Global…… Managing sites becomes more difficult over time Inconsistent Site InformationSite Information continuously EvolvingBad Site Data Quality, difficult to keep under controlInaccurate Site selection and market & product placementProblems in identifying new revenue opportunities, minimizing contractual and financial risk in Real Estate ManagementHigh Inventory and Logistics costs due to inaccurate localization strategiesCost and Project Over-runsMisdirected ServiceDelays in site/store buildings/openingsIncreased Data Quality and Integration costthese organizations have a spaghetti-like architecture with site data fragmented between many systems and applications causing site data integration and quality issues. These problems impact on Inventory and Logistics with high costs and other general inefficiencies resulting in missing market opportunities and high risks. Key Business Processes impacted are typical back-office processes like property management, asset management, logistics and inventory management, as well as in some cases CRM processes like market planning.
6What Our Prospects are Saying Site Information is ALWAYS in many disparate systemsExisting Store Master(s) are TYPICALLY customOldInflexible“Integration and Flexibility” are larger issues than “Data Quality”Lots of spreadsheets and rekeying across departmentsDates and Status MOST important (Construction, Leases, etc.)Lokesh to explain Shirley Target exampleOther customers stories?
7The Oracle Site Hub Effect Business Benefits to the implementing Organizations Consolidate/Federate Site information into one placeCleanse/Enrich Site data centrallyShare Site data as a single point of truth as a serviceConsolidated Complete Accurate 360° view of all sites supporting key decisions and business processesComplete site lifecycle management from prospection, analysis, selection, administration, assets, logistics and facilities managementSite data administration and integration costs reductionsIncreased agility and efficiencyBetter Customer ServiceMaintenance Costs ReductionSite Hub provides typical MDM capabilities applied to the Site and Location context.Site data consolidation and federation are used to create a trusted site master within the implementing organization.Data Cleansing and Enrichment features are used to improve site data quality over time.Finally data sharing services are used to align site data through all systems and application within the organization.This provide key business benefits matching the typical business drivers of any implementing organization, being them Just data quality improvement or data integration and quality cost reduction, or being them related to achieving better business agility, general or specific costs reductions or achieving compliancy to regulations.
8Target Industries Organizations with many sites or locations RetailCorporate Real EstateTelecommunicationsPublic SectorPost OfficesFinancials – Retail BankingHospitalityUtility CompaniesTravel & TransportationProof of concept Norwegian post office
9Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
10Oracle Master Data Management Solutions The most complete MDM solution in the market today BudgetingData GovernanceOracle Fusion MiddlewareAnalytical MDM AppsOperational MDM AppsOperationalSystemsAnalyticalCustomerSupplierOracleProduct HubFinancialOracle / Hyperion Data Relationship ManagementCustomer HubEBSSiebelSAPCustom AppsExternalAppsDWBI &DatamartsPlanningFinancial ConsolidationProductApplication Integration ArchitectureSite HubSite
11Oracle Site Hub Solution LeverageCleanseShareConsolidateMaster Site DataEAMEBSSCMProjectOtherUsersPlanningPropertyProcurementCustom AppsBIMaster Trusted Site DataLeverage for Site Lifecycle ManagementConsolidate from Disparate SourcesShare with Applications & UsersCleanse to Improve Accuracy
12Oracle Site Hub Solution MasterConsolidateCleanseGovernShareStoreLifecycleManagementSitesLocationsTrade AreasClustersHierarchiesClassificationAttributesRelated Data EntitiesAggregate data in a centralized data modelManually / Bulk / Excel LoadHigh Volume Batch & Real time IntegrationGeo-codingStructured SearchData ValidationNormalize, and enrich master dataDQMIntegration withGoogle® MapsEBS ApplsData ProfilingMaintain history & audit trailSecurityAs a single point of truth360o view of SitesWeb ServicesBusiness EventsMaster trusted site dataConsolidate from disparate sourcesCleanse to improve accuracyShare with Applications & UsersGovern for Store Lifecycle Management
13Construction Management Facilities Management Site Hub: Business Process Flows The Authoritative Source for all SitesStore Lifecycle ManagementAnalyticsSite SelectionConstruction ManagementStore ProcurementLease Admin.Facilities ManagementSite HubMaster Site RecordsCentralized Data StorageIntegration ServicesData Quality Management*Merchandising, Supply Chain, ChannelsMerchandise PlanningMerchandise OperationsWarehouse ManagementTransportationCRM*Utilize OWB/ODI
14What kinds of Information? Capturing site attributes of interest … StoreStatus (Prospective, Open, Close)Dates: New Construction, Remodel, LeaseFormat, Size, Age, …LocaleCountry, Weather, …ContactsProperty Manager, Store Manager, …CompetitorDistance from, # Parking Spaces, Size, …Hierarchies: RelationshipsClusters: Geographic AreaTrade Areas: Demographics & PsychographicsDocumentsDrawings, Site Submittal Package, Stored in Hub and/or linked to a Document Repository, …AddressesShip to, Ship from, Bill to, Receiving, …SuppliersPlant, Distribution Center, Grower, …
15The Oracle Site Hub Solution A competitive weapon for site driven business Unique Sites Hub ProductArchitecture based on Open StandardsPredefined, state-of-the art and flexible (over time) data modelOut-of-the-box configurable End User and Data Steward GUIWeb services, integration with Google MapsFull spectrum of site lifecycle management functionalities: building & maintenance, leasing management, facilities management, Assets managementOut of box integration with 3 Oracle applications (Enterprise Asset Management, Inventory & Property Management) & with Oracle Trading Community ArchitectureSite Hub is the concrete proof that Oracle is delivering against Application Unlimited strategy, as it is a new product that will be released within the ebusiness suite 12.1 release at the end of this year.Site Hub is part of Oracle Master Data Management, a solution family aimed at addressing data consolidation and data quality problems, delivering key business benefits like cost reduction, increased agility and compliancy and better information.The key entities mastered by site hub are Sites, Locations and all related information like assets and parties.Site Hub provides an out-of-the-box data model with unlimited flexibility over time, fully integrated with Oracle Trading Community Architecture, the best-of-breed party and location data model which is the foundation upon which both Customer Data Hub and all the Oracle ebusiness Suite modules are built.Other than that, Site Hub provides ootb integration with other ebeusiness suite modules like, Property Manager and Enterprise Asset Management, as well as with Google Maps.
17Site Search Utilize a parametric search using site attributes Simple and Advanced SearchEasy search with site identification informationUser defined searches on site attributes – No need for custom UIs
18Extensible Attributes Create & track unlimited number of site attributes
19Google Maps Utilize Google Maps to visualize sites & site-related data
21Classify sites into Hierarchies & Clusters Provide relationship management between sites Build hierarchical structure for sitesSites may exist in multiple hierarchiesGroup sites with one or more characteristics into clusters for driving business functions
22Site Hub: Integration with Enterprise Asset Management
26Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
27Site Hub Deployment Options Option #1 – Site Hub and EBS are in One Global InstanceOption #2 – E-Business Suite as a Spoke to Site HubOption #3 – Site Hub only
28Site Hub Deployment Options Option #1 – Site Hub and EBS are in One Global Instance SiebelMIDDLEWAREOracleE-Business Suitewith embeddedSite HubSAPOption #1:Spoke Data is continually kept in sync while migrated 1 TimeSingle Global Instance Vision, Lowering Costs and Increasing BenefitsAllows Companies to sunset Legacy systems at any timeAll Site Data resides in Operational, Transactional EBS – Site Data is Actionable and Real TimeCons: Longer initial implementation timeframe to maintain single source of truth within operational system of EBSLegacyExternal AppsR12.1
29PROs and CONs Option #1 – Site Hub and EBS are in One Global Instance Site Hub provides various integrations:Integration with EAM, Property Manager and InventoryLeverages Trading Community Architecture (CDH)Future Site Hub integration with EBS applicationsSingle source of truth for the global databaseCONsPatches/Upgrades on EBS may impact Site Hub.System must be sized accordingly to handle multiple work processes (paths)
30Site Hub Deployment Options Option #2 – E-Business Suite as a Spoke to Site Hub SiebelMIDDLEWARESAPOracleSite HubLegacyR12.1External AppsR11.x orR12.0 orR12.1OracleE-BusinessSuite
31PROs and CONs Option #2 – E-Business Suite as a Spoke to Site Hub No constraints on Site Hub setup coming from the EBS implementation.Maximum freedom to define the master as needed.Allows implementing organizations to migrate to the single instance model at their own pace, while still taking advantage of a single source of site and customer reality.Patches/Upgrades on Site Hub will not impact on eBS, and vice versa.CONsThe Site Hub setup is a separate/additional implementation.Additional integration development and maintenance is required.Pro:Staging area for data supporting work and approval processes due to synchronization process with EBS. Business events in CDH, not Site Hub. Can applications subscribe to CDH business events while subscribing to Site Hubs web service?
32Site Hub Deployment Options Option #3 – Site Hub Only SiebelMIDDLEWAREOracleSite HubSAPLegacyExternal AppsR12.1
33PROs and CONs Option #3 – Site Hub Only “Pure” site data management solution, which can be the basis for a new SOA compliant Enterprise Application ArchitectureAllows implementing organizations to begin realizing the value of E-Business Suite functionality, even before they have the E-Business Suite up and runningAllows implementing organizations to plug in pieces of the E-Business Suite at their own pace, or keep legacy systems living on if migrating to the E-Business Suite is not an optionProvides an easy migration path to single global instance visionCONsSpoke systems continue to live onContinued costs (IT and personnel) associated with maintaining disparate systems, with different technologies and platformsLast con is referring to creating parties, relationships, etc.
34Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
35Frequently Asked Questions How does Site Hub integrate with rest of EBS?What applications share/use the Site Data?How does it integrate with other Hubs (CDH/PIM)?Integration with 3rd party applications?I use a non-Google application for geo-coding and map viewing. How can I use it with Site Hub?I have a custom address validation tool. How do I use it in conjunction with Site Hub?Can I integrate Site Hub with Stellant / AutoVue?
36Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
37Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
38Case Study – ModelA Large National Postal Services company is going through restructuring. The Govt. has decided to privatize the sector and this company needs to compete with the private vendors. Today, they provide mail delivery to private residents and by law, they are required to serve the complete private resident market. They also serve the mail delivery for corporate market, which may become optional in the future. They serve about 6 million homes in the country. In addition, they can deliver ‘junk’ or ‘advertisement’ mails to only those households who approve it. Mail is delivered via 277 distribution centers. Each distribution center typically handles about 50 routes. Each distribution center has about 15 to 20 mail delivery persons who handle 3 to 4 routes. A route typically covers one zip code, but can go across zip codes. A mail –man stops at about 200 mail stops (in a single route) and delivers mails to one or many mail boxes per mail stop. Today, the relation between mail box, mail stop, and route is the same for the whole week (or even months), but going forward, this co. would like the ability to define the routes differently based on the day of the week e.g. on Saturday, they would only like to serve fewer customer who pay a premium for it or they would like to serve the residential market only 3 days of the week. They also use a route optimization system that optimizes the routes every quarter. They would like to model the mail boxes/stops/routes in the system; they also want to model the residents in the system and create associations. These associations should change when a resident moves or goes on vacation.
39Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
40Posten Norge: Value Chain SH plays hereInboundlogisticsOutwardsortingTransportationInwardSortingOutbound transportationSequencingDistributionLetter and Parcel goods flow must be integrated, industrialized and precise.Highly complex operation with daily collections at 35,000 locations and delivery to 1.9 million locationsSpecified deadlines must be reached regardless of volume.Oracle Confidential – Internal use only
41Posten Pareto Project Scope Objectives Complete register for Mailboxes, Stops and Routes within NorwayMap around 6 million sites, linking all mail recipients to themObjectivesOptimize routes and postal delivery logisticsReduce Postal Delivery Time/CostsReduce administrative costs and comply with regulationsIncreasing efficiency and overall agilityReduce IT CostsControl and Improve Data Quality in a complex IT EnvironmentOracle Confidential – Internal use only
42Posten Norge Entities Mapping to Site Hub (and CDH) Pareto EntityCDH/SH EntityCommentsRouteHierarchy (SH)Collection of Stops.StopSite (SH)Collection of mail boxes. Stops are part of 1 or more routes.MailboxUse of Purpose to model its structure. Mail boxes, stops, and Routes have different sets of attributesAddressLocation (CDH and SH)Associated to Post Offices, Stops, and Mailboxes.Mail RecipientParty (CDH)Related to Address (and therefore to Postcode, District and Post Office) and to Mailbox.Oracle Confidential – Internal use only
43Posten Norge Entities Customer Hub (CDH) Party Site Mail Recipient N ... M1 ... NParty SiteMail RecipientN … MAddressMailbox1 ... NN ... MStopRouteN ... MSite Hub (SH)RoomRoomRoomBPOracle Confidential – Internal use only
44Posten Norge Entities Routes and Stops modeling with hierarchies Mail Recipient 1MBX 1S1Mail Recipient 2MBX 2BreakpointMail Recipient 3S2S3S4Oracle Confidential – Internal use only
45The Deal Products: Customer Hub (CDH), Site Hub (SH) Deal value: 1,525K USD Deal closed: Feb 2009Competitors: Custom Built Solution based on .NetWhy Oracle:Trusted Provider and Advisor, and strong local relationship with PostenStrong sales account managementStrong support provided both by Site Hub Development and by the EMEA MDM SC Team, plus local knowledge and resources from Oracle ConsultingProduct completeness, flexibility and fit to Posten RequirementsStrong commitment from Development to partner with Posten on this project - SIPOracle Confidential – Internal use only
46Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
47What’s coming Next Focus on Key Areas Site Hub V2 Partner Solution RetailCorporate Real EstatePublic SectorTelcoSite Hub V2Partner SolutionSite OptimizationSite Selection & Market Planning
48Site Hub V212.1.2Advanced Hierarchy Management with UDA supportWeb 2.0 UI with drag and dropComprehensive set of Web servicesBulk Import InterfaceSupport for user entered geo codesAutomatic Site Numbering12.1.3Roles Based SecurityDate Effectivity for attributes/hierarchyIntegrated Workplace Management – Enhanced integration with projects, EAM, and Property ManagerChange Management / Workflow / ApprovalsIntegration with Document ManagementDQM
49Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
50Partner Update Tango Management Consulting – Johnston & Mclamb Based in US, formed by Bearing Point’s Real Estate Solution teamRecommended by our Retail Sales RepsCo-development PartnershipPreferred Implementation PartnershipMay partner with them for Site Selection and Market Planning ModulesJohnston & MclambSite Optimization Solution on top of Site Hub
51Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional OverviewImplementation / Integration ConsiderationsFAQ / Q & ADemoCase StudyDay 2Review CaseWhat’s coming nextPartner UpdateImportant Resources
52Important Resources People Product Management: Lokesh VermaAGSS Solution Architect: Nitin KatareSite Hub Trainings – R12.1 Readiness TrainingUser GuideSite Hub Home PageSite Hub Professional Community PageSite Hub Mail list –