1. Site Hub
Lokesh Verma, Product Management Director

2. Safe Harbor
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

4. Pains and Use Cases Some examples …
Can your trucks deliver your merchandise to your stores without being fined?
Can you install new kitchen equipment in existing locations with the required power requirements?
Are you putting your customers at risk by not knowing from which farm suppliers you get your produce?

5. As Companies Become Global…… Managing sites becomes more difficult over time
Inconsistent Site Information
Site Information continuously Evolving
Bad Site Data Quality, difficult to keep under control
Inaccurate Site selection and market & product placement
Problems in identifying new revenue opportunities, minimizing contractual and financial risk in Real Estate Management
High Inventory and Logistics costs due to inaccurate localization strategies
Cost and Project Over-runs
Misdirected Service
Delays in site/store buildings/openings
Increased Data Quality and Integration cost
these organizations have a spaghetti-like architecture with site data fragmented between many systems and applications causing site data integration and quality issues. These problems impact on Inventory and Logistics with high costs and other general inefficiencies resulting in missing market opportunities and high risks. Key Business Processes impacted are typical back-office processes like property management, asset management, logistics and inventory management, as well as in some cases CRM processes like market planning.

6. What Our Prospects are Saying
Site Information is ALWAYS in many disparate systems
Existing Store Master(s) are TYPICALLY custom
Old
Inflexible
“Integration and Flexibility” are larger issues than “Data Quality”
Lots of spreadsheets and rekeying across departments
Dates and Status MOST important (Construction, Leases, etc.)
Lokesh to explain Shirley Target example
Other customers stories?

7. The Oracle Site Hub Effect Business Benefits to the implementing Organizations
Consolidate/Federate Site information into one place
Cleanse/Enrich Site data centrally
Share Site data as a single point of truth as a service
Consolidated Complete Accurate 360° view of all sites supporting key decisions and business processes
Complete site lifecycle management from prospection, analysis, selection, administration, assets, logistics and facilities management
Site data administration and integration costs reductions
Increased agility and efficiency
Better Customer Service
Maintenance Costs Reduction
Site Hub provides typical MDM capabilities applied to the Site and Location context.
Site data consolidation and federation are used to create a trusted site master within the implementing organization.
Data Cleansing and Enrichment features are used to improve site data quality over time.
Finally data sharing services are used to align site data through all systems and application within the organization.
This provide key business benefits matching the typical business drivers of any implementing organization, being them Just data quality improvement or data integration and quality cost reduction, or being them related to achieving better business agility, general or specific costs reductions or achieving compliancy to regulations.

8. Target Industries Organizations with many sites or locations
Retail
Corporate Real Estate
Telecommunications
Public Sector
Post Offices
Financials – Retail Banking
Hospitality
Utility Companies
Travel & Transportation
Proof of concept Norwegian post office

9. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

10. Oracle Master Data Management Solutions The most complete MDM solution in the market today
Budgeting
Data Governance
Oracle Fusion Middleware
Analytical MDM Apps
Operational MDM Apps
Operational
Systems
Analytical
Customer
Supplier
Oracle
Product Hub
Financial
Oracle / Hyperion Data Relationship Management
Customer Hub
EBS
Siebel
SAP
Custom Apps
External
Apps DW
BI &Datamarts
Planning
Financial Consolidation
Product
Application Integration Architecture
Site Hub
Site

11. Oracle Site Hub Solution
Leverage
Cleanse
Share
Consolidate
Master Site Data
EAM
EBS
SCM
Project
Other
Users
Planning
Property
Procurement
Custom Apps BI
Master Trusted Site Data
Leverage for Site Lifecycle Management
Consolidate from Disparate Sources
Share with Applications & Users
Cleanse to Improve Accuracy

12. Oracle Site Hub Solution
Master
Consolidate
Cleanse
Govern
Share
Store
Lifecycle
Management
Sites
Locations
Trade Areas
Clusters
Hierarchies
Classification
Attributes
Related Data Entities
Aggregate data in a centralized data model
Manually / Bulk / Excel Load
High Volume Batch & Real time Integration
Geo-coding
Structured Search
Data Validation
Normalize, and enrich master data
DQM
Integration with
Google® Maps
EBS Appls
Data Profiling
Maintain history & audit trail
Security
As a single point of truth
360o view of Sites
Web Services
Business Events
Master trusted site data
Consolidate from disparate sources
Cleanse to improve accuracy
Share with Applications & Users
Govern for Store Lifecycle Management

13. Construction Management Facilities Management
Site Hub: Business Process Flows The Authoritative Source for all Sites
Store Lifecycle Management
Analytics
Site Selection
Construction Management
Store Procurement
Lease Admin.
Facilities Management
Site Hub
Master Site Records
Centralized Data Storage
Integration Services
Data Quality Management*
Merchandising, Supply Chain, Channels
Merchandise Planning
Merchandise Operations
Warehouse Management
Transportation
CRM
*Utilize OWB/ODI

14. What kinds of Information? Capturing site attributes of interest …
Store
Status (Prospective, Open, Close)
Dates: New Construction, Remodel, Lease
Format, Size, Age, …
Locale
Country, Weather, …
Contacts
Property Manager, Store Manager, …
Competitor
Distance from, # Parking Spaces, Size, …
Hierarchies: Relationships
Clusters: Geographic Area
Trade Areas: Demographics & Psychographics
Documents
Drawings, Site Submittal Package, Stored in Hub and/or linked to a Document Repository, …
Addresses
Ship to, Ship from, Bill to, Receiving, …
Suppliers
Plant, Distribution Center, Grower, …

15. The Oracle Site Hub Solution A competitive weapon for site driven business
Unique Sites Hub Product
Architecture based on Open Standards
Predefined, state-of-the art and flexible (over time) data model
Out-of-the-box configurable End User and Data Steward GUI
Web services, integration with Google Maps
Full spectrum of site lifecycle management functionalities: building & maintenance, leasing management, facilities management, Assets management
Out of box integration with 3 Oracle applications (Enterprise Asset Management, Inventory & Property Management) & with Oracle Trading Community Architecture
Site Hub is the concrete proof that Oracle is delivering against Application Unlimited strategy, as it is a new product that will be released within the ebusiness suite 12.1 release at the end of this year.
Site Hub is part of Oracle Master Data Management, a solution family aimed at addressing data consolidation and data quality problems, delivering key business benefits like cost reduction, increased agility and compliancy and better information.
The key entities mastered by site hub are Sites, Locations and all related information like assets and parties.
Site Hub provides an out-of-the-box data model with unlimited flexibility over time, fully integrated with Oracle Trading Community Architecture, the best-of-breed party and location data model which is the foundation upon which both Customer Data Hub and all the Oracle ebusiness Suite modules are built.
Other than that, Site Hub provides ootb integration with other ebeusiness suite modules like, Property Manager and Enterprise Asset Management, as well as with Google Maps.

16. Site Attachments & Associations
Key Capabilities
Site Attachments & Associations
Site Search
Inventory, EAM, & Property Manager
Extensible Attributes
Integration to Google® Maps
Hierarchies & Clusters
Excel Import-Export
Trade Area Groups
Web Services
Site Comparisons
TCA Architecture
Templates

17. Site Search Utilize a parametric search using site attributes
Simple and Advanced Search
Easy search with site identification information
User defined searches on site attributes – No need for custom UIs

18. Extensible Attributes Create & track unlimited number of site attributes

19. Google Maps Utilize Google Maps to visualize sites & site-related data

20. Site Hub: Leveraging Excel

21. Classify sites into Hierarchies & Clusters Provide relationship management between sites
Build hierarchical structure for sites
Sites may exist in multiple hierarchies
Group sites with one or more characteristics into clusters for driving business functions

22. Site Hub: Integration with Enterprise Asset Management

23. Site Hub: Integration with Property Manager

24. Assort sites into Trade Area Groups Associate related sites based on trading areas
Trade Area Group with up to five (5) Trade Areas in Admin Role

25. Site Comparisons Compare sites side-by-side

26. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

27. Site Hub Deployment Options
Option #1 – Site Hub and EBS are in One Global Instance
Option #2 – E-Business Suite as a Spoke to Site Hub
Option #3 – Site Hub only

28. Site Hub Deployment Options Option #1 – Site Hub and EBS are in One Global Instance
Siebel
MIDDLEWARE
Oracle
E-Business Suite
with embedded
Site Hub
SAP
Option #1:
Spoke Data is continually kept in sync while migrated 1 Time
Single Global Instance Vision, Lowering Costs and Increasing Benefits
Allows Companies to sunset Legacy systems at any time
All Site Data resides in Operational, Transactional EBS – Site Data is Actionable and Real Time
Cons: Longer initial implementation timeframe to maintain single source of truth within operational system of EBS
Legacy
External Apps
R12.1

29. PROs and CONs Option #1 – Site Hub and EBS are in One Global Instance
Site Hub provides various integrations:
Integration with EAM, Property Manager and Inventory
Leverages Trading Community Architecture (CDH)
Future Site Hub integration with EBS applications
Single source of truth for the global database
CONs
Patches/Upgrades on EBS may impact Site Hub.
System must be sized accordingly to handle multiple work processes (paths)

30. Site Hub Deployment Options Option #2 – E-Business Suite as a Spoke to Site Hub
Siebel
MIDDLEWARE
SAP
Oracle
Site Hub
Legacy
R12.1
External Apps
R11.x or
R12.0 or
R12.1
Oracle
E-Business
Suite

31. PROs and CONs Option #2 – E-Business Suite as a Spoke to Site Hub
No constraints on Site Hub setup coming from the EBS implementation.
Maximum freedom to define the master as needed.
Allows implementing organizations to migrate to the single instance model at their own pace, while still taking advantage of a single source of site and customer reality.
Patches/Upgrades on Site Hub will not impact on eBS, and vice versa.
CONs
The Site Hub setup is a separate/additional implementation.
Additional integration development and maintenance is required.
Pro:
Staging area for data supporting work and approval processes due to synchronization process with EBS. Business events in CDH, not Site Hub. Can applications subscribe to CDH business events while subscribing to Site Hubs web service?

32. Site Hub Deployment Options Option #3 – Site Hub Only
Siebel
MIDDLEWARE
Oracle
Site Hub
SAP
Legacy
External Apps
R12.1

33. PROs and CONs Option #3 – Site Hub Only
“Pure” site data management solution, which can be the basis for a new SOA compliant Enterprise Application Architecture
Allows implementing organizations to begin realizing the value of E-Business Suite functionality, even before they have the E-Business Suite up and running
Allows implementing organizations to plug in pieces of the E-Business Suite at their own pace, or keep legacy systems living on if migrating to the E-Business Suite is not an option
Provides an easy migration path to single global instance vision
CONs
Spoke systems continue to live on
Continued costs (IT and personnel) associated with maintaining disparate systems, with different technologies and platforms
Last con is referring to creating parties, relationships, etc.

34. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

35. Frequently Asked Questions
How does Site Hub integrate with rest of EBS?
What applications share/use the Site Data?
How does it integrate with other Hubs (CDH/PIM)?
Integration with 3rd party applications?
I use a non-Google application for geo-coding and map viewing. How can I use it with Site Hub?
I have a custom address validation tool. How do I use it in conjunction with Site Hub?
Can I integrate Site Hub with Stellant / AutoVue?

36. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

37. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

38. Case Study – Model
A Large National Postal Services company is going through restructuring. The Govt. has decided to privatize the sector and this company needs to compete with the private vendors. Today, they provide mail delivery to private residents and by law, they are required to serve the complete private resident market. They also serve the mail delivery for corporate market, which may become optional in the future. They serve about 6 million homes in the country. In addition, they can deliver ‘junk’ or ‘advertisement’ mails to only those households who approve it. Mail is delivered via 277 distribution centers. Each distribution center typically handles about 50 routes. Each distribution center has about 15 to 20 mail delivery persons who handle 3 to 4 routes. A route typically covers one zip code, but can go across zip codes. A mail –man stops at about 200 mail stops (in a single route) and delivers mails to one or many mail boxes per mail stop. Today, the relation between mail box, mail stop, and route is the same for the whole week (or even months), but going forward, this co. would like the ability to define the routes differently based on the day of the week e.g. on Saturday, they would only like to serve fewer customer who pay a premium for it or they would like to serve the residential market only 3 days of the week. They also use a route optimization system that optimizes the routes every quarter. They would like to model the mail boxes/stops/routes in the system; they also want to model the residents in the system and create associations. These associations should change when a resident moves or goes on vacation.

39. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

40. Posten Norge: Value Chain
SH plays here
Inbound
logistics
Outward
sorting
Transportation
Inward
Sorting
Outbound transportation
Sequencing
Distribution
Letter and Parcel goods flow must be integrated, industrialized and precise.
Highly complex operation with daily collections at 35,000 locations and delivery to 1.9 million locations
Specified deadlines must be reached regardless of volume.
Oracle Confidential – Internal use only

41. Posten Pareto Project Scope Objectives
Complete register for Mailboxes, Stops and Routes within Norway
Map around 6 million sites, linking all mail recipients to them
Objectives
Optimize routes and postal delivery logistics
Reduce Postal Delivery Time/Costs
Reduce administrative costs and comply with regulations
Increasing efficiency and overall agility
Reduce IT Costs
Control and Improve Data Quality in a complex IT Environment
Oracle Confidential – Internal use only

42. Posten Norge Entities Mapping to Site Hub (and CDH)
Pareto Entity
CDH/SH Entity
Comments
Route
Hierarchy (SH)
Collection of Stops.
Stop
Site (SH)
Collection of mail boxes. Stops are part of 1 or more routes.
Mailbox
Use of Purpose to model its structure. Mail boxes, stops, and Routes have different sets of attributes
Address
Location (CDH and SH)
Associated to Post Offices, Stops, and Mailboxes.
Mail Recipient
Party (CDH)
Related to Address (and therefore to Postcode, District and Post Office) and to Mailbox.
Oracle Confidential – Internal use only

43. Posten Norge Entities Customer Hub (CDH) Party Site Mail Recipient
N ... M
1 ... N
Party Site
Mail Recipient
N … M
Address
Mailbox
1 ... N
N ... M
Stop
Route
N ... M
Site Hub (SH)
Room
Room
Room BP
Oracle Confidential – Internal use only

44. Posten Norge Entities Routes and Stops modeling with hierarchies
Mail Recipient 1
MBX 1 S1
Mail Recipient 2
MBX 2
Breakpoint
Mail Recipient 3 S2 S3 S4
Oracle Confidential – Internal use only

45. The Deal Products: Customer Hub (CDH), Site Hub (SH)
Deal value: 1,525K USD Deal closed: Feb 2009
Competitors: Custom Built Solution based on .Net
Why Oracle:
Trusted Provider and Advisor, and strong local relationship with Posten
Strong sales account management
Strong support provided both by Site Hub Development and by the EMEA MDM SC Team, plus local knowledge and resources from Oracle Consulting
Product completeness, flexibility and fit to Posten Requirements
Strong commitment from Development to partner with Posten on this project - SIP
Oracle Confidential – Internal use only

46. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

47. What’s coming Next Focus on Key Areas Site Hub V2 Partner Solution
Retail
Corporate Real Estate
Public Sector
Telco
Site Hub V2
Partner Solution
Site Optimization
Site Selection & Market Planning

48. Site Hub V2
12.1.2
Advanced Hierarchy Management with UDA support
Web 2.0 UI with drag and drop
Comprehensive set of Web services
Bulk Import Interface
Support for user entered geo codes
Automatic Site Numbering
12.1.3
Roles Based Security
Date Effectivity for attributes/hierarchy
Integrated Workplace Management – Enhanced integration with projects, EAM, and Property Manager
Change Management / Workflow / Approvals
Integration with Document Management
DQM

49. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

50. Partner Update Tango Management Consulting – Johnston & Mclamb
Based in US, formed by Bearing Point’s Real Estate Solution team
Recommended by our Retail Sales Reps
Co-development Partnership
Preferred Implementation Partnership
May partner with them for Site Selection and Market Planning Modules
Johnston & Mclamb
Site Optimization Solution on top of Site Hub

51. Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries
Functional Overview
Implementation / Integration Considerations
FAQ / Q & A
Demo
Case Study
Day 2
Review Case
What’s coming next
Partner Update
Important Resources

52. Important Resources People
Product Management: Lokesh Verma
AGSS Solution Architect: Nitin Katare
Site Hub Trainings – R12.1 Readiness Training
User Guide
Site Hub Home Page
Site Hub Professional Community Page
Site Hub Mail list –

53. Questions & Answers