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Should I Stay or Should I Go -The Clash or, Should I Go? The Fast Paced World of Student Dining Today THEN…

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Presentation on theme: "Should I Stay or Should I Go -The Clash or, Should I Go? The Fast Paced World of Student Dining Today THEN…"— Presentation transcript:

1 Should I Stay or Should I Go -The Clash or, Should I Go? The Fast Paced World of Student Dining Today THEN…

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3 The Lessons:

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5 Step 1: Create & Define Unit Marketing Coordinator (UMC)

6 Position Description

7 UMC Audit 1. Signage All station signage is in proper use. 10% All nutritional signage is in proper use. 10% All marketing signage is in proper use. 5% All signage is in proper storage containers and organized. 10% No handwritten signs are present. 5% No tape is on the walls or showing behind any signs. 10% Sustainability wall is properly maintained. 5% 2. Communication communications were checked and responded to. 10% All posters and signage were picked up on time. 20% All meetings were attended on time 10% All assignments were completed on time 5%

8 W e e k l y P r o m o t i o n a l R e m i n d e r

9 Step 2: Create & Define Unit

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12 Weekly Follow up & Review

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14 Bi-Annual Promotional Planning You will need:

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17 The Promotional Campaign Equation Foam Board Calendars Georgia Tech Cable Network (GTCN) Station Signage Orientation Fliers Facebook Plasma Promotions Twitter

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19 Rewards Done Right!

20 Group Activity

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