1. Should I Stay or Should I Go -The Clash or, Should I Go? The Fast Paced World of Student Dining Today THEN…

3. The Lessons:

5. Step 1: Create & Define Unit Marketing Coordinator (UMC)

6. Position Description

7. UMC Audit 1. Signage All station signage is in proper use. 10% All nutritional signage is in proper use. 10% All marketing signage is in proper use. 5% All signage is in proper storage containers and organized. 10% No handwritten signs are present. 5% No tape is on the walls or showing behind any signs. 10% Sustainability wall is properly maintained. 5% 2. Communication Email communications were checked and responded to. 10% All posters and signage were picked up on time. 20% All meetings were attended on time 10% All assignments were completed on time 5%

8. W e e k l y P r o m o t i o n a l R e m i n d e r

9. Step 2: Create & Define Unit

11. http://www.surveygizmo.com/s3/819894/Mystery-Shopper-Program

12. Weekly Follow up & Review

14. Bi-Annual Promotional Planning You will need:

17. The Promotional Campaign Equation www.gatechdining.com Foam Board Calendars Georgia Tech Cable Network (GTCN) Station Signage Orientation Fliers Facebook Plasma Promotions Twitter

19. Rewards Done Right!

20. Group Activity