1. Replace with Application Image
High-End Marketing Content Management Tool Supports and Leverages Microsoft Azure Cloud
“Azure connects on many levels with our technology. The scalability benefits are essential to our software. Integrations with services such as Cognitive Services API enrich the product without losing too much focus on the core.” – Fréderic Fosselle, VP software development, Stylelabs
MICROSOFT AZURE ISV:
Stylelabs
WEB SITE:
LOCATION: Brussels, Belgium; New York, NY, and Philadelphia, PA, USA; Kraków, Poland
ORG SIZE: 80 employees
MICROSOFT AZURE ISV PROFILE:
Stylelabs is a software company with 15 years of experience in the development of enterprise marketing technology for global brands, pharmaceuticals, fast-moving consumer goods, media, retail, and agencies. Stylelabs develops the “Marketing Content Hub,” a high-end Microsoft Azure-based enterprise marketing application.
SITUATION
Stylelabs had a long track record of marketing integrations before it started developing its Marketing Content Hub. These integrations were based on a classic RDBMS stack, often leading to limitations. Provisioning was a manual process, which often required various iterations before an environment could be handed over to the customer. Stylelabs wanted to offer customers a better deployment model without losing focus on product development.
SOLUTION
Marketing Content Hub has been built from the ground up to natively support and leverage the Microsoft Azure cloud. This allows elastic scaling on many levels of the technology stack, from content delivery up to media processing. Where possible, PaaS is chosen as the implementation model because of its cost effectiveness and reliability. Integrations include Azure Web Apps, Blob Storage, Cognitive Services API and many more. All these services can be set up within minutes via the Azure Resource Manager.
Replace with Application Image
BENEFITS
The deep integration with Microsoft Azure enables Stylelabs to move quicker and focus more on core functionality while improving the product experience.
At the same time, thanks to Azure services, premium scalability and availability are within reach with limited efforts.