1. KEEPSAFE The Personal Bag Safety Accessory empowering the individual preventing bag theft and bag theft paranoia Sara Bellini - 108 Central Saint Martins College of Art & Design

2. bag theft – the real problem

3. every 65 seconds a bag gets stolen

4. victim vs perpetrator bag theft victims are predominantly female (77%) between the age of 25-30 and between 45-54

5. victim vs perpetrator most common perpretrator techniques are lifting and dipping

6. the Chelsea Clip a furniture fixture for public space that uses screws

7. the Chelsea Clip snaps easily and is hard to see under a table

8. proposal 1: personal product aimed at coffee bar users

9. proposal 2: personal product – bag holder, bag charm

10. Tooling Costs And Materials First design: MAKROLON ® Tooling cost for a single-part injection mold: 10,000 Cost per unit: 0,30 – 0,40 The logos will be added in the mold with a PC film – Faria ® Second design: MAKROLON ® AND DESMOPAN ® Tooling cost for a 4-imprint co-injection rotating mold: 30,000 Cost per unit: 1,00 – 2,00

11. Sustainability MAKROLON ® (thermoplastic, polycarbonate resin) Production of 1 kg of PC requires the equivalent of about 2 1/2 kg of oil (raw material and energy). Incineration in an incineration plant mainly producess water and carbon dioxide. Heating value is equivalent to 1/2 kg of oil DESMOPAN ® (thermoplastic polyurethane elastomer - TPU) Polyeurethanes can be incinerated mainly producing H2O and CO2 but also NOx. CORRUGATED CARDBOARD – THIN BOARD Are both made from recycled paper. Recycled paper production reduces water use by up to 50% and involves fewer chemical processes. Making cardboard from recycled waste consumes up to 50% less energy than using trees. RICE PAPER Is a compostable and biodegradeable material. ORGANIC INKS (also soya inks) Require less energy and less ink to achieve the same aesthetics, do not contain toxic chemicals or solvents. Other design approaches: DESIGN FOR DISASSEMBLY INTERNATIONAL RECYCLING LOGOS MINIMISING PACKAGING

12. By the end of this presentation 5 bags have been stolen Sara Bellini - 108 Central Saint Martins College of Art & Design