1. Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+
From A Platform Perspective, Affluent Adults Spend Over 4x More Time Watching TV Than With YouTube and Facebook Combined
Time spent with TV dwarfs that spent on other top digital platforms
Average Monthly Time Spent
Minutes per viewer, Affluent Adults 18+
Television
VAB: GOOD FORTUNE
Sources: Affluent Adults Nielsen R&F Report, Nov 1-Nov , Live+7, P18+ & HHI of 100k+ Average Monthly Time Spent – TV = Live + DVR + Time-shifted TV (Ad-Supported TV only); comScore Media Metrix Multi-Platform Data, P18+ & HHI $100k+, November 2017, Average Min Per Visitor; note comScore data for digital platforms does not include mobile video