1. 2008 Year of the Frog

2. Why do we need a campaign? Amphibians are declining rapidly Species, genera and even families becoming extinct at an alarming rate One third to one half of all amphibians threatened with extinction, with probably 120 or more gone in recent years The IUCN has called upon zoos and aquariums to help save amphibians

3. 2008 Year of the Frog Why do we need a campaign? In 2006 CBSG, the IUCN Amphibian Specialist Group, and WAZA set up a collaborative program, the Amphibian Ark (AArk) The role of the AArk is to develop, promote, and guide short-term ex situ management of amphibians to assist with the long-term survival of amphibians

4. 2008 Year of the Frog Why do we need a campaign? The global zoo, aquarium and botanic garden community, along with private specialists, have taken on the challenge, but implementation of programs requires money and political support The 2008 Year of the Frog campaign aims to support global and regional initiatives to save amphibians

5. 2008 Year of the Frog Global and regional support Sir David Attenborough – Patron, 2008 Year of the Frog Kermit the Frog – two or three appearances Australasia? – (under discussion) Jeff Corwin – Animal Planet, USA Kate Humble – BBC, UK Keroppi - Japan

6. 2008 Year of the Frog 2008 Year of the Frog campaign goals To engage the public in amphibian conservation and gain financial support for AArk activities To create partnerships between zoos, aquariums, botanic gardens and private and public institutions to ensure the global survival of amphibians

7. 2008 Year of the Frog 2008 Year of the Frog campaign goals To raise funds for implementing the ex situ aspects of the Amphibian Conservation Action Plan and ARAZPAs Amphibian Action Plan To highlight ways in which the public can contribute to amphibian conservation To bring to zoos attention the importance of amphibian ex situ conservation

8. 2008 Year of the Frog 2008 Year of the Frog campaign goals To raise increased awareness about the protection of biodiversity To strengthen zoo communities as fund- raisers and global promoters of conservation

9. 2008 Year of the Frog Long term relationships and partnerships 2008 Year of the Frog participants are able to commit themselves to ex situ conservation projects Raising and donating money for ex situ conservation programs over a fixed time period Engagement in ex situ and in situ conservation becomes a reality The local community and zoo visitors will take note of the zoos involvement

10. 2008 Year of the Frog How will the money be used? Efforts of individual institutions coordinated at the regional level, contributing to the global campaign Campaign is mostly focused on ex situ breeding programs and in situ projects related to captive breeding for conservation

11. 2008 Year of the Frog How will the money be used? The money raised will help fund regional initiatives such as workshops, rescues, cooperative programs, training and regional programs Fund will be made available according to overall priorities as set by AArk and regional zoological associations Local organisations may apply for global and regional funds

12. 2008 Year of the Frog How will the money be used? 60% of the funds raised will stay in the region that raised them to fund their programs 40% will go to support AArk global coordination Global coordination will include regional programs Countries or regions that may not raise many funds will still benefit from the global efforts

13. 2008 Year of the Frog How will the money be distributed? A regional committee will be responsible for the allocation of funds in this region The committee has not yet been decided – may utilize ARAZPAs new Field Conservation Committee (FCC). The FCC oversees implementation of ARAZPAs Wildlife Conservation Fund

14. 2008 Year of the Frog How will we deliver the Campaign? The Amphibian TAG, and the Marketing and Education SAGs will all work together to develop ARAZPAs Campaign Pack Regional and institutional activities planned The ARAZPA Year of the Frog Campaign will be launched at the 2008 ARAZPA conference in Sydney The campaign pack will be sent to all ARAZPA institutions

16. 2008 Year of the Frog How will we deliver the Campaign? The Convenor of ARAZPAs Marketing SAG will oversee the development of ARAZPAs Year of the Frog campaign Sub-committees will need to be established to develop various components Campaign material will be distributed electronically and in printed form

17. 2008 Year of the Frog How will we deliver the Campaign? The Marketing SAG will be responsible for developing media and marketing material The Amphibian TAG and ASMP Committee will meet to discuss implementation of the ARAZPA Amphibian Action Plan The Education SAG will be responsible for developing education programs

18. 2008 Year of the Frog What sort of fundraising activities? Special amphibian or frog day/week/zoo at each institution Up close and personal meeting with frogs Merchandise Special lectures Photography competitions Corporate donations Gold coin donations

19. 2008 Year of the Frog What sort of education activities? All about frogs and toads Amphibian workshops Protecting amphibians Ecological aspects Frog masks and face painting Keeper talks Habitat conservation Outreach programs

20. 2008 Year of the Frog Where to now? ARAZPA institutions have been sent an invitation to participate SAGs and TAG to develop campaign pack Institutions to be kept up to date Launch ARAZPAs Year of the Frog campaign Create awareness and raise funds Prioritize regional programs and initiatives Implement additional regional programs

21. 2008 Year of the Frog