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Paul Mundy and Bob Huggan www.mamud.com 1 Introduction to public communications.

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Presentation on theme: "Paul Mundy and Bob Huggan www.mamud.com 1 Introduction to public communications."— Presentation transcript:

1 Paul Mundy and Bob Huggan 1 Introduction to public communications

2 Paul Mundy and Bob Huggan Public communications Process of informing people about an organisation and its activities Basic form:  Producing and distributing regular reports Also, efforts to:  Get media coverage  Influence policymakers’ decisions  Maintain good corporate reputation in eyes of stakeholders: government, donors, partners, clients, other publics…

3 Paul Mundy and Bob Huggan Other names for public communications Public awareness (NGOs, government institutions) Public relations (private sector) Communication publique (French)

4 Paul Mundy and Bob Huggan Aim of public communications To maintain and improve understanding and cooperation… between the organisation and its most relevant publics  General understanding and cooperation  And for specific purposes

5 Paul Mundy and Bob Huggan Organisational image Project positive image of the organisation Image = perception of org by various publics  Publics in contact with org via personal interaction, media, word of mouth Outside perception not always accurate  Perception creates the image  Publics see image “reality”

6 Paul Mundy and Bob Huggan Why is a positive image useful? To enhance org’s relationships with outsiders To enhance relations with staff To improve org’s financial prospects and partnerships To improve how well the organisation performs

7 Paul Mundy and Bob Huggan Types of health and nutrition organisations Ministries of health Medical organisations Schools, universities, educational organisations Research institutes Development NGOs Others…

8 Paul Mundy and Bob Huggan Improving understanding Many publics do not understand what the org does Much work is technical or scientific  So much public awareness describes work so it is easy to understand Form and purpose of public awareness programme varies from one organisation to the next

9 Paul Mundy and Bob Huggan Why public communications? Org needs government support and funding  Public awareness important for fund ‑ raising and support from government, the community and other important groups Org obliged to inform donors, clients, partners, taxpayers and public Org needs feedback to focus work and stay relevant to clients’ needs Many orgs accused of leaving their work “on the shelf”  Public awareness helps outsiders hear about this work Inform (potential) partners of org’s work  Strengthens networking and potential for collaboration

10 Paul Mundy and Bob Huggan Marketing Journalism Extension Public awareness Lobbying Advocacy Scientific communication Advertising Communication Mobilization Education

11 Paul Mundy and Bob Huggan Other forms of organisational communication (1) Extension and training  Inform and educate people about health and nutrition issues, and gain feedback about work the org should do Lobbying and advocacy  Convince government and parliament to change laws  Influence public opinion about an issue Fundraising  Raise money

12 Paul Mundy and Bob Huggan Other forms of organisational communication (2) Marketing and advertising  Persuade people to buy products and services Internal communication  Inform staff  Ensure staff involvement in decisions Scientific and technical communication  Communicate research findings Networking  Exchange info and coordinate activities with partners

13 Paul Mundy and Bob Huggan This week’s programme 5-day workshop will not turn you into a professional public communications practitioner Degree in public relations = 2-3 years This week:  Expose you to the what, why and how of public awareness  Learn tricks of the trade of presenting yourself and your organisation to the public  Learn from each other’s experience… good and bad

14 Paul Mundy and Bob Huggan Organizational communication Incoming information Organization Clients Peers Policymakers


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