1. 1 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber EMC Next Generation Backup & Data De-Duplication High Level Overview and Strategy Joe Staiber EMC Corporation Data De-Duplication Product Manager Backup, Recovery and Archive Division

2. 2 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Typical Issus with Traditional Backup  Long Backup Windows  Affecting Production  Tape Cost  License Cost  Cost to use Disk Technology  Client Licensing  VMWare Resources  VCB Infrastructure  Tape Drive Failure  Tape Read/Write Errors  Tape Drive Maintenance  Intraday Restore needs  Retention  Backup Servers  Server Cost / Licensing  VM Guest Proliferation  Off-site storage  Iron Mountain / Transport  Tape Rotation and Changes  Restore times  Restore complexity  Multiple Solutions  Remote office backup  DR / Business Continuity  GROWTH / TIME

3. 3 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber What is Data De-Duplication? – An Analogy  How many times does the word “THE” appear in a sentence, a chapter, an entire book, a library?  Data is not unlike words in print, only instead of words, data uses strings of 1’s and 0’s.  A book may contain 4 million words in it, but only 200,000 different words, 3.8 million words are repeats. Some of them, hundreds or thousands of times.  The Amount of de-duplication possible in your data center is in line with these numbers…. Its staggering “Would you rather copy 200,000 or 4 million words every day?”

4. 4 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Remote Site 1  Duplicate Instance Data already backed up, so only unique IDs stored (20 byte pointers) Data Center ABCD De-duplication Server (stored backup data) Only unique data segments are backed up E E A B C D  First Instance Remote Site 2  Modified Instance New data segment identified and backed up How it Works Simple Example of Global, Source Data De-duplication

5. 5 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Where can De-Duplication Occur?  IT’S NOT JUST IN BACKUP!!!!!!  De-Dup is theoretically possible ANYWHERE  But it comes with a price…. Processing, latency, bandwidth, and most importantly TIME Who does the actual processing?  Storage Array?  Software?  Backup Server?  Tape Device / VTL? De-duplication Device Backup Server

6. 6 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber De-Duplication Concepts: Prominent Use Cases  Backup – address significant inefficiency & cost due to redundant data –Integrated end-to-end backup software stack –B2D H/W Target component for incumbent backup environments  Archive Applications and Platforms – efficient retention over time –Low cost, “acceptable performance” secondary storage for mid-term retention, where regulatory compliance is not required –As an efficiency feature in compliant archive (e.g. Centera)  Primary Storage - “Capacity Optimized” ILM tier –Block and file for tier 2 applications –Different performance and cost characteristics  Replication – Save bandwidth & time by moving less data –Inherent in most storage use case solutions –Also found in WAAS/WAFS solutions Where is De-Duplication being applied today?

7. 7 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber De-Duplication in PRIMARY Storage will Change the GAME !!!! CLARiiON Invista EMC Centera Symmetrix Celerra EMC Disk Library DMX-4 and DMX-3 DMX-4 950 NSX NS80 NS20 NS40G NS80G NS40 CX3 UltraScale Series AX150 Fiber Channel and iSCSI EMC Centera Gen 4 LPNode DL210 DL4x00 Connectrix DL6000 New Flash Drives Technologies like Flash drives and NAS subfile de-dup are HERE.

8. 8 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Different Vendors De-Dup in Different Places Lets look at the Vendors who play in this equation  What happens when the backup application does the de-dup? (such as Commvault) –Do we need DD or Exagrid to do it again? No we don't  What happens when the primary SAN does it? (NetApp & EMC Celerra) –Do we need Commvault or DD to do it again? No we don’t And if they did, they would have to “un-dedup (rehydrate) the data to even be able to read it!!! Primary Storage SAN/NAS Backup Application Target Device EMC, HP NetApp, IBM Etc etc Symantec Commvault Etc etc Data Domain Exagrid, Quantum Etc etc Data De-dupe TARGET BASED DE-DUP Data Domain / Exagrid SOFTWARE BASED DE-DUP Commvault / PureDisk

9. 9 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber BUYER BEWARE!!!!!  EMC IS THE ONLY COMPANY THAT MANUFACTURES PRODUCTS IN EVERY SECTION OF THE DE- DUPLICATION MARKET  EMC is ready and capable in leveraging de- duplication across the spectrum  What happens to vendors like Data Domain and Commvault, when the data is already de-duplicated???  Other vendors see De-Dup as a product, not a technology… Primary Storage SAN/NAS Backup Application Target Device Data De-dupe

10. 10 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber SOURCE DE-DUPLICATIONTARGET DE-DUPLICATION What is Most Impactful to You TODAY?  It is proven and available  It is out of the production window  There are several ways to De-Duplicate data in a backup environment  But first, lets define the backup challenge we all are facing… Backup is still the best and most efficient application for De-Dup today De-Dup Device De-duplication Device BBBBBB Backup Server

11. 11 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Backup De-duplication – Media Impact Avamar Avamar makes backup to disk more economical Traditional Backup Traditional Backup w/Compression (2:1) EMC Avamar Traditional Backup v. EMC Avamar Cumulative Media Required 4 weeks 8 weeks

12. 12 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber The Avalanche Would you rather stop the avalanche here? Or here? The Goal is to De-Duplicate as close to the SOURCE as possible

13. 13 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber The Power of Avamar and De-Duplication  70 Hour backup down to 4 Hours  400 servers backed up in 5 hours over T1 or less bandwidth  Eliminated Tape  Eliminated 40 backup servers  Improved Restore times  Centralized all Backup Operations  300GB of backup stored in 10GB  99.8% de-dup rate in Windows  99% de-dup rate in SQL What has Avamar resulted in for Customers: 13  10x Faster Backups  500:1 reduction in network bandwidth  50:1 reduction in backup infrastructure  Elimination of off-site tape storage

14. 14 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber BC & Disaster Recovery:  Primary Data Storage:50TB  Daily Cumulative:8TB  Weekly Cumulatives:48TB  Weekly Full Backups: 50TB 98TB 70 hour staged full backup window reduced to 4 hours Cost-effective replication to two sites 95+% Less Primary Data Storage:50TB Axion Daily Snapups:.5TB Axion Weekly Snapups:3.5TB Weekly Full Backups: N/A 3.5TB “Avamar has a game changing solution. Through their innovative technology, we have been able to rethink our backup, recovery and replication infrastructure, providing Morgan Stanley with better local and remote recovery at a greatly reduced TCO.” —Guy Chiarello, CTO/CIO, Morgan Stanley

15. 15 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Current Full Backups 5 TB Backup Window 1.2 Hours Media Used (1 year) = 6 TB Current Full Backups 5 TB Backup Window 28 hrs Media Used (1 year) = 106 TB Expected Results for Manufacturing Co. 28 hour staged full backup window reduced to 1.2 Hours Cost savings estimated at $23,851 for 3 Years New Functionality, Centralized, Faster Backups, Streamlined Backup Exec Avamar starts at 17k and goes up from there based on Capacity and Retention periods

16. 16 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Avamar Customers (Notable)  Verizon Wireless  Home Depot  The Limited  Ann Taylor  GE  Cardinal Health  Nationwide  Pepsi  AT&T  VMWare  Nexon  Travelers  Corporate Express  Wellesley College  Sterilite  CRI Technologies  Danvers Bank  CISCO  Arizona Dept of Education  PPG  Medco  Kelley Drye & Warren  Brooks Automation  Chrysler  Morriston Forester  Lexis Nexis  Kroger  Baker & McKenzie  Rob Roy  Reckitt Benckiser  Steamship Authority  La Quinta  21st Century  Oklahoma Turnpike  Churchill Downs  New Albany  Bank of New York  Dell  City of Kirkland  Univ of CA  Kiewit  Komatsu  Iowa Dept of Transportation  Duoline  Citizens Bank  Nodaway Bank  Plymouth Rock  Chadwick Martin  Auto Owners  Mile High Banks  Farallon

17. 17 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Eastern Regional Avamar Installed Customers (Commercial)  Montgomery County Public Schools  Howard County Public Schools  Country Meadow Associates  Arraya Solutions  IPR  Evolve IP  HydroGeneLogic  American Healthways  NetTelCos  Expedient  ADLCM  Kirklands Retail  Restaurant Services Inc  SEA Medical Center  DCH  Informed Medical  Orange Lake Resorts  Welbro Construction  FCCJ  Seminole Community College  Avocent  Debartolo Properties  First Bank  GPX  Leesburg Regional Hospital  Northside Hospital  Lithonia Lighting  Manatee County  Palm Beach County  Parker Hudson Rainer & Dobbs LLC  Miles & Stockbridge  Reynolds Smith and Hills  Sarasota County Clerk  Satilla Regional Medical  Southern Bone & Joint  Success For All  CGI  Mecklenburg County  Barlowworld  ABNB Federal Credit Union  Wunderlich  Microstrategy

18. 18 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Where is Avamar MOST common  Avamar is used in nearly every industry  Every type of infrastructure  Across most platforms Its biggest Value comes in areas where backup time / bandwidth are limited:  Remote Offices / Branch Offices  Data Centers / Enterprise Backup Management  VMWare & File Sytems  NAS

19. 19 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Remote Office Backup Via WAN Challenges  WAN blockage  Poor reliability  Decentralized  Untrained IT staff Central Data Center WAN De-dupe Server WAN Data De-dupe Advantages  Automated  Encrypted  Centralized  Outstanding ROI Without Avamar ClientsWith Avamar Clients  Target approach requires hardware at every site

20. Real Example from Avamar MD Public School System (WAN)

21. 21 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Virtualization Creates New Backup Challenges OLD PARADIGM Low overall utilization and plenty of bandwidth for backup NEW PARADIGM High overall server utilization, but low bandwidth for backup

22. 22 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber  Up to 95% reduction in data moved  Up to 90% reduction in backup times  Up to 50% reduction in disk impact  Up to 95% reduction in NIC usage  Up to 80% reduction in CPU usage  Up to 50% reduction in memory usage  All backups stored as “virtual full backups,” ready for immediate restore  Maintain effective consolidation ratios without over-taxing CPU utilization Traditional moves ~200% weekly Avamar moves ~2% weekly Backup Built for VMware Infrastructure Avamar Efficiently Protects Virtual Machines

23. 23 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber AVAMAR SERVER BACKUP SOLUTIONS AVAMAR CLIENT BACKUP SOLUTIONS GuestVCB Service Console Avamar SoftwareAvamar Virtual Edition Avamar Data Store EMC Avamar Solutions for VMware Infrastructure Flexible, Fast, Efficient and Reliable Backup and Recovery

24. 24 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Avamar: Efficient Full Backups Traditional Incremental + Full Backups Full Incrementals Avamar: Efficient Full Backups Avamar reduces backup times by up to 90% weekly CPU utilization slightly higher during backup operation (~15%) Reduced time = weekly CPU utilization reduced by up to 85% Avamar backups set in “nice mode” or low priority: minimizes CPU contention Total CPU Utilization by Event (Time Elapsed) Lightweight Agents / Reduced CPU Utilization

25. 25 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber  Avamar Data Store –Multi-node configuration starts at 4 TB and scales to support up to 32 TB licensable de-duplicated capacity –Equivalent of up to 1.1 PB of cumulative traditional disk or tape backup storage* –Backup media requirement reduced 20–40 times –High availability and reliability with RAIN architecture, RAID, daily integrity checks, and redundant power  Avamar Data Store, Single Node –Supports 1 TB and2 TB licensable de-duplicated storage capacity configurations –Equivalent of up to 70 TB of cumulative traditional disk or tape backup storage* –Designed for easy deployment at remote offices –Offers fast, local recovery without dependence on a WAN connection *Note: Equivalent traditional backup capacity assumptions: 100 percent MS Office file data, weekly full and daily incremental backups, no compression, 10 percent daily change rate, 90-day retention EMC Avamar Data Store Gen 2 SUSTAINABLE GRID (RAIN) TECHNOLOGY

26. 26 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Avamar’s Major Competitive Differentiations Who is REALLY less expensive? Symantec PureDisk Data DomainExagridCommvaultAVAMAR Software Only Hardware Only Software OnlyHW & SW Purchase Hardware Additional $$ Purchase Software Additional $$ Purchase Software Additional $$ Purchase Hardware Additional $$ All Components Included Must have NetBackup and license Agents Additional $$ Must License each Agent Additional $$ Must License each Agent Additional $$ Must License each Agent Additional $$ All Agents included Not Pure Source De- Dup – occurs at Media Server De-Dup Starts over with each additional box –Target Only Not Pure Source De- Dup – occurs at Media Server Grid Architecture allows for true Global De-Dup – scalable by adding nodes Requires HW and SW at Remote offices Additional $$ Requires HW and SW at Remote offices Additional $$ Requires HW and SW at Remote offices Additional $$ Requires HW and SW at Remote offices Additional $$ No Hardware or Software required to backup remote offices Does NOT significantly improve Backup times SIGNIFICANTLY improves Backup times Requires separate backup servers Additional $$ Requires separate backup servers Additional $$ Requires separate backup servers Additional $$ Requires separate backup servers Additional $$ No additional servers required

27. 27 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Why an Integrated Solution?  HARDWARE ONLY SOLUTIONS: (Data Domain / Exagrid) –As software is now performing the De-Duplication, the hardware de-duplication is NO LONGER required (This is now the case with Symantec, Commvault v8, and Avamar)  SOFTWARE ONLY SOLUTIONS: (Symantec, Commvault, etc) –As primary storage arrays begin to utilize Data De-Duplication technologies, the Backup Software is not aware and its value diminishes if the data is already in a De-Duplicated state. Re-Hydration would be required. (This is already the case with NetApp and Celerra NAS based De-Dup and there are more to come)  EMC is the ONLY vendor in the De-Duplication space that manufactures Primary Storage, Backup Software and Backup Hardware. –Regardless of where the de-duplication occurs, EMC is ready and capable to leverage and optimize it.  EMC|Avamar is the only vendor to utilize variable length segments when de- duplicating data. It will ALWAYS store less, send less and backup faster! “What vendor do you want to make a strategic investment in?” Ask these vendors what their strategy is, as data is already de-duplicated before it gets to their product…

28. 28 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber The Economics of Backup & Recovery TOTAL COST = $166,100 TOTAL COST = $90,000 Avamar Example  $90,000 Investment  3 years all inclusive (HW, SW, Maint)  No recurring tape spend  All client software/agents incl.  Offisite replication included  All data retained on disk and all media included for the 3 years of retention  20% growth rate of data was factored into the system  Backup window reduced by 300%  Restore times improved  Time to first byte of restore within minutes Traditional Backup Solution  $35,000 Investment  1 year included HW and Maint  No software, use existing. 9k per year in maint  $3500 per year for new clients  $9000 for VCB SW (vRanger) + a server  $2700 per year for additional media  11,500 per year in offsite costs  No data growth factored in  New media / upgrade required year 2 at 18k. New server too?  HW maint of 12k years 2 and 3  No significant backup improvements

29. 29 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Avamar SOLVES issues  Long Backup Windows  Affecting Production  Tape Cost  License Cost  Cost to use Disk Technology  Client Licensing  VMWare Resources  VCB Infrastructure  Tape Drive Failure  Tape Read/Write Errors  Tape Drive Maintenance  Intraday Restore needs  Backup Servers  Server Cost / Licensing  VM Guest Proliferation  Off-site storage  Iron Mountain / Transport  Tape Rotation and Changes  Restore times  Restore complexity  Multiple Solutions  Remote office backup  DR / Business Continuity  GROWTH / TIME

30. 30 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Intuitive, Policy-Based Management Console

31. 31 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber In Summary  File System and VMWare benefits of Source De-Dup alone, justify the investment  You can start SMALL with Avamar (single use) and grow it easily into a full integrated enterprise solution  Source Based De-Duplication makes the Difference, beware of the values of a Target Based De-Dup  Competitive Solutions around De-Dup have value, but understand the differences. They are Band-Aid’s not long term solutions  EMC has the ONLY broad based De-Dup strategy that will grow and continue to add value as De-Dup stretches into new areas

32. 32 © Copyright 2009 EMC Corporation. All rights reserved. Joe Staiber Next Steps  Live Demo’s provided every FRIDAY at 11am EST –Performed by an Avamar Engineer –Live via Web –Ask questions, see the product in action  Solution Sizing –How much data is transferred in a full backup today –% of data is FS/Exchange/DB/Images/VMWare –Retention periods on disk –Replication?  Avamar Virtual Demo  Configuration / Pricing / Cost Justifications  Commonality Analysis  Proof of Concept / Evaluations

33. where PRIMARY information lives where TIERED information lives where VIRTUAL information lives where BACKUP information lives where REPLICATED information lives where DE-DUPLICATED data lives where ARCHIVED data lives where YOUR information should live