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Build a Six-Figure Writing Career with Holly Johnson

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Presentation on theme: "Build a Six-Figure Writing Career with Holly Johnson"— Presentation transcript:

1 Build a Six-Figure Writing Career with Holly Johnson
Earn More Writing Build a Six-Figure Writing Career with Holly Johnson EarnMoreWriting.com

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3 This Was My Life: I worked 40–50 hours per week, plus hours “on-call.”
I worked weekends and holidays. I had 15 days of PTO, then graduated to 20 after five years. I left the house at 7:30 and got home at 6:00 p.m. I had limited quality time with my children. I made around $40,000 per year. EarnMoreWriting.com

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5 Where You Can Find Me…. EarnMoreWriting.com

6 Common Misconceptions About Freelance Writers:
They don’t actually get paid. They get paid very little. It’s super competitive! There are hardly any jobs out there. Journalism and content is a dying industry. EarnMoreWriting.com

7 In Reality... I know serious writers who make six figures for full-time work. I billed for over $180,000 in freelance projects last year, and will bill for more than that in 2016 A lot of writers put in part-time hours and make a few extra thousand dollars for their families each month. Real writers actually get paid. There is a ridiculous amount of online content that needs to be written. No, robots cannot do it. EarnMoreWriting.com

8 What You Need to Work as a Freelance Writer:
You should be a good or great writer, or at least a decent one. (You’ll get better over time.) A computer and decent computer skills. Basic knowledge of something – anything. The ability to do research. A blog. EarnMoreWriting.com

9 What You DON’T Need: A degree in journalism or English.
A traditional resume. Lots of connections. A bunch of apps, tools, fancy calendars. EarnMoreWriting.com

10 So let’s get started. EarnMoreWriting.com

11 6 Keys to Online Freelance Success:
Have your own blog and brand. Master the art of pitching clients and getting your foot in the door. Become an excellent freelancer and do the work. Defend your workday. Be yourself. Have opinions and share them when asked. Decide how and when you want to be paid. Then, stick to your guns. EarnMoreWriting.com

12 HavE Your Own Blog and Brand
Key #1: HavE Your Own Blog and Brand Your blog can serve as your portfolio when you’re just starting out. It’s a great place to keep a “hire me” page. You can build a social media presence and leverage that for higher pay. You want an online home where people can find you. Blogging and online freelance writing go hand-in-hand. EarnMoreWriting.com

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16 Key #2: Master the Art of Pitching Clients
You will likely start out with low-paying jobs...and that’s okay. Learn how to incrementally increase your desired pay over time. Figure out your niche, and connect with people who might hire you. Don’t be afraid to send out cold pitches – it works! All it takes is one big break to make your freelance dreams come true. EarnMoreWriting.com

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18 My Average Pay Per Article
2012: $100 - $150 2013: $150 - $200 2014: $300 - $500 2015: $300 - $1,000 2016: $300 - $1,500+ EarnMoreWriting.com

19 How to Increase Your Pay Incrementally:
Let go of old and underpaying clients. Get new clients that offer higher pay and better terms. Renegotiate pay with existing clients you love. Learn how to provide more value in exchange. EarnMoreWriting.com

20 Freelancer and Do the Work!
Key #3: Become an Awesome Freelancer and Do the Work! For the love of God, answer your s! Do things that make your editor’s job easier. Proofread or hire someone to do it for you. Be a “yes” person! Do things you don’t really want to do. Be nice! EarnMoreWriting.com

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24 Total in Less than Four Years: $168,040.72!!!!!!!!!!!!!!!!!
EarnMoreWriting.com

25 Key #4: Defend Your Workday!
Decide on a regular work schedule and actually work during that time. Don’t let friends and family pull you off task. Don’t get sucked into too many weekly calls . Skype? NOPE! Dump vampire clients as soon as you can afford to do so. EarnMoreWriting.com

26 Here’s what Happens: Weekly 30-minute phone call with 5 clients – 150 minutes Lost productivity in one week: 2.5 hours Lost productivity in one month: 10 hours Skype is even worse because you have to shower and get dressed! Who wants to do that? Remember, MANY editors work in full-time salaried positions where they can be more liberal with their time. You can’t afford that...and you’re not being paid! EarnMoreWriting.com

27 Defending Your Workday from Colleagues
Refuse calls or limit them to once a month. Refuse to skype unless there are special circumstances. Stick to and apologize. Negotiate an hourly rate and bill for time spent on the phone or in meetings. EarnMoreWriting.com

28 Defending Your Workday from Family and Friends
Successful freelancers need to learn to say things like: No, I cannot pick you up from the airport. No, I cannot watch your kids today. No, I cannot meet the plumber at your house. No, I cannot go out to lunch and hit Hobby Lobby. Please don’t stop by my house until after 5:00. Eventually, it will get better! People will stop asking! EarnMoreWriting.com

29 Key #5: Be Yourself! Depending on the writing job, it’s okay to inject your personality. Some of your clients might enjoy a little personality in your posts. With enough pizzazz, you can become an online personality. Never having an opinion is boring. EarnMoreWriting.com

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36 Here’s What My Bosses Said...
“...keep doing what you’re doing...he loved your big viral hits (vacation spending and $15/hr babysitting) and wants to push more buttons in the vein of the latter.” EarnMoreWriting.com

37 Key #7: Get Paid! Don’t let people rope you into complex invoicing schemes. Demand to be paid within 30 days of billing. Do not negotiate. Don’t be afraid to ask for your money. Dump clients that make getting paid a hassle. EarnMoreWriting.com

38 To Make Lots of Money Writing,
Wrapping Up… To Make Lots of Money Writing, You Need to: Have your own blog and brand. Master the art of pitching clients and getting your foot in the door. Become an excellent freelancer and do the work. Defend your workday. Be yourself. Have opinions and share them when asked. Decide how and when you want to be paid. Then, stick to your guns. EarnMoreWriting.com

39 Look for my new freelance course launching this fall!
Earn More Writing with Holly Johnson Look for my new freelance course launching this fall! Contact: EarnMoreWriting.com EarnMoreWriting.com


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