1. 5/23/2018 8:18 PM
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2. Kako pokrenuti Start-up
5/23/2018 8:18 PM
Kako pokrenuti Start-up
Andrej Radinger
Microsoft MVP
Mogy
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. 5/23/2018 8:18 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. 5/23/2018 8:18 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Right? What is a startup? Startup = Experiment
Ask: Who’s got or had a startup in here?
Right?

6. What is a startup?
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainity
Ask: Who’s got or had a startup in here?
Right?

7. What does a successful startup need?
A great idea
Good timing
A rocking team
VC capital
and lots of hard work (and time)
Ask: Who’s got or had a startup in here?
Right?

8. Enter the lean startup

9. The principles Entrepreneurs are everywhere
Entrepreneurship is management
Validated learning
Build-measure-learn
Innovation accounting

10. Traditional management
Set exact targets based on experience and existing clients.
Plan and execute accordingly.
Successful execution of a plan that leads to nowhere.
School:
Waterfall, maybe Agile

11. Traditional management
Clearly does not work for startups.
“Let’s just do it” is adopted.
No management does not work either.

12. Build – measure – learn feedback loop
Idea
Build
Product
Measure
Data
Learn

13. First: a reality check Idea!
Does your customer have the problem that you are trying to solve?
Will they pay for it?
Will they pay YOU for it?
Can you build the solution for that problem?
Often people go directly from 1 to 5

14. Try to sell the product before you build it
(It’s not the same as asking customers what they want.)
Kickstarter!

15. Build – measure – learn feedback loop
Idea
Build
Product
Measure
Data
Learn

16. MVP (minimum viable product)
Skimp on features not on quality.
Remove any feature, process or effort that does not contribute to the “test”.
Loop back to the IMVU story
This would have saved him!

17. NOBODY is going to steal your idea
And if they can execute your idea quicker and better than you, you’re in trouble anyway.
5% Idea and 95% Execution

18. Build – measure – learn feedback loop
Idea
Build
Product
Measure
Data
Learn
Measure: Clear cause and effect

19. Quantitative learning
You can always justify failure as part of the learning experience, but that's a bit cheap….
Use experiments, not market research.
Tell the Zappos Story
Got pictures from a local store
And then just got all the shoes from the store

20. Dave McClure’s pirate metrics (AARRR)
Dave McClure is an entrepreneur/angel investor and founder of 500 startups

21. Pivot? Don’t give up too quickly.
But don’t try to ride a dead horse either.
Listen to customer feedback!
And adding more services to the wrong idea is not the answer.
Zoom in
Zoom out
Customer segment
Customer need
Technology???
Geox

22. Results Hypothesis Validated learning Details Next action Background
What are you trying to achieve?
Results
Enter your qualitative/ quantitative data
Hypothesis
[Specific repeatable action] will [Expected measurable outcome]
Validated learning
What did you learn?
 Validated or not
Lean Startup Experiment Report or Score Card
Details
How will you setup this experiment?
Next action
What is your next experiment?

23. Accelerate
Idea
Build
Product
Measure
Data
Learn

24. Grow & adapt
Make sure the paid acquisition is not higher than the customer lifetime value.
Eventually your business should grow faster than the build-measure-learn feedback can loop.

25. Startup excuses I have no idea I have no money I’m not a developer
I need a logo first

26. Forget about the million dollar idea
Just start something. Anything.
Kickstarter!

27. Chance to survive less than
Idea
Everyone has about ideas per day
Chance to survive less than
0, % 
Startup is born
Members of the team, families, friends and angel investors invest some money.
They are believers.
8 of 10 never join pre-accelerator or accelerator programme.
Chance to survive:
10%
Accelerator
First proof.
First „non-angel“ investement and education.
40%
First venture capital
100k to 200k, not more than 500k in first 3 to 12 month.
50%
Accelerators in London, Amsterdam, Berlin, Sillicon Valley...
75% SeedCamp participants receive 1-4 million $ investition.
Chance to survive
75%

29. Done is better than perfect!!

30. Microsoft BizSpark For startups not older than 3 years MSDN Benefits
BizSpark Plus
$10k/month of Azure
Lasts for 3 years
Microsoft Ventures

31. 5/23/2018 8:18 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.