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Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software.

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Presentation on theme: "Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software."— Presentation transcript:

1 Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software Inc. & Veracity Solutions

2 Introduction The Lean Startup by Eric Ries or Improve the success rate of new innovative products New product is unpredictable Apply the scientific method to early product development. Build, test, learn and pivot –quickly. Reduce uncertainty and foster commitment. Dont measure doing, measure output and results.

3 Applies to any new product development: Garage startups Large Corporations

4 3 Principals Vision Entrepreneurial management Steer Build-measure-learn feedback loop Accelerate Velocity improvements using Lean, Agile and Kanban

5 Build-Measure-Learn Feedback Loop Ideas Build Product Measure Data Learn

6 Ideas Leap of faith assumptions High uncertainty Temper with: Hypothesis Try and Test (as soon as possible) Prioritize based on business value and risk Epics and User Stories describing vision & hypothesis with tests to measure outcomes Ideas Build Product Measure Data Learn

7 Build MVP –Minimum Viable Product Guidelines: Lacks features Minimum effort Designed to alter customer behavior (for the better) Aim to deploy quickly Ideas Build Product Measure Data Learn

8 Product Deploy and Observe (Get it in front of the customer) Guidelines: Capture feedback Observe reactions Ideas Build Product Measure Data Learn

9 Measure Innovation accounting Guidelines: Capture feedback Observe reactions Collect information needed to validate hypotheses and tests identified in the User Story Ideas Build Product Measure Data Learn

10 Data Collect useful data – Market, customer behavior & feedback Qualitative & Quantitative Apply cohort analysis Guidelines: Group customers Observe group performance Ideas Build Product Measure Data Learn

11 Use feedback to learn Test against original hypothesis Pivot (or Persevere) Guidelines: Adjust priorities on the backlog Create new user stories Update release plans No point building something nobody uses or wants! Ideas Build Product Measure Data Learn

12 Pivot or Persevere? Decision time -based on facts (and emotions) Facts –quantitative and qualitative Emotions –channel human creativity in most productive form Guidelines: Was the hypothesis correct? Consider as part of the regular vision & release planning effort If pivoting, keep one foot in the previous cycle/iteration while executing fundamental change in strategy. / zoom in / customer need / business architecture / platform / customer segment / zoom out

13 Iterative Development Ideas Build Product Measure Data Learn

14 Kanban & Agile = Accelerate BacklogIn ProgressBuiltValidate ADF BE C BacklogIn ProgressBuiltValidate GDF HBE CA BacklogIn ProgressBuiltValidate IGD HEF CA

15 Thankyou Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software Inc. & Veracity Solutions


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