1. Community CPR-Practical Strategies to Increase Your Bystander CPR and AED Use Rates in Your Community
Comilla Sasson, MD, PhD, FACEP
American Heart Association
Tammi Bortner, BSN, RN
Penn State Hershey Medical Center

2. Presenter Disclosure Information
No relevant financial interests

3.
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4. The Problem: Receiving CPR in Time
Minutes Count… Immediate CPR is crucial to survival.
Bystander CPR can double or even triple a victim’s chance of survival.
African-Americans and Latinos are 30% less likely to have CPR performed by someone nearby (bystander)
As compared to higher-income white neighborhoods, lower-income African-American residents are 51% less likely to have bystander CPR performed
51% less likely to have bystander CPR performed

5. Fear of getting involved Immigration status Language Financial
Barriers to Calling 9-1-1
Fear of getting involved
Immigration status
Language
Financial
Lack of recognition of cardiac arrest event
Violence

6. Barriers to Learning CPR
Childcare
Cost
Distance to training sites
Education
Knowing where to get correct information
Knowledge
Lack of access to technology
Lack of current advertising
Lack of material incentives
Lack of personal care or concern for others
Language
Motivation
Perceived value of training
Recertification
Time
Transportation

7. Barriers to Performing CPR
Age
Gender
Language
Racism
Immigration status
Knowledge
Legal consequences
Emotional disconnection from community
Risk to personal health

8. The Solution: Train More CPR Lifesavers
Community CPR programs mean more individuals are becoming lifesavers because they received CPR training from the AHA.
Our Target Audiences
Schools
Communities
Where people gather (e.g. neighborhood facilities, places of worship, recreation centers)
Focus on Multi-cultural initiatives

9. CPR in Schools

10. National Corporate Sponsor – CPR in Schools
CPR in Schools Training Kits in 1,131 schools (YEAR 1)
Schools selected where > 50% students are eligible for free or reduced-price lunch
Trained more than 333,000 students in first year!
Additional 700 CPR in Schools Kits given out to 350 High Schools (YEAR 2)
Making strides to decrease disparities in bystander response across multi-cultural communities
Increase students’ CPR knowledge and confidence to perform CPR.

11. States with CPR AED Legislation

12. CPR as a Graduation Requirement
AHA Core Policy Objectives and Guidance for CPR in Schools
These policies can be worked on at the local or state level.
Training must include psychomotor skills (hands-on practice).
The training must adhere to national Emergency Cardiac Care guidelines.
The training can be as a “stand alone” offering or as a part of required curriculum.
The training can be given between 7-12 grade.
Training should include awareness around the purpose of AEDs.

13. The Only All-In-One Kit
Schools need CPR training that is:
Cost-effective
Portable
Ready to Implement
Sustainable
Easy-to-use
The AHA created a competitive solution in the marketplace to maximize training opportunities in schools nationwide
The CPR in Schools Training Kit empowers students to learn the core skills of CPR and AED use in less than 30 minutes
Contains everything needed for educators to teach CPR in school classroom settings to 10 students at once
Each kit can train hundreds of students as the manikins are reusable
Extends lifesaving message into communities when students take home a manikin and instructional DVD to train family members or friends

14. Be the Beat - Free Resources for Teachers

15. Be the Beat – Free Resources for Teachers

16. Cardiac Emergency Response Protocol
More than 10 partners organizations (
First NATIONAL template for CERP in Schools

17. Practical Keys to Success for Working in Schools
Target Partner Audiences
School Nurses, PE/Health and Science Teachers
Funding
Grant opportunities (local and national)
Less than $1 per student*
Partnership with local resources
Hospitals
Fire/EMS/Police
Instructor Network
AHA CPR in Schools and Youth Markets Staff
Relate CPR Training back to National Health Education Standards and/or legislative requirements
*Dependent on type of training

18. Practical Tips for Community-Based Trainings
King et.al. Prehospital Emergency Medicine. 2015

19. Hands-Only CPR Campaign funded by

20. HOCPR Mobile Tour 2012-2014 Tour Recap
With funding from Anthem Foundation, the Hands-Only™ CPR Mobile Tour will hit the pavement once again in September & October 2015.
The tour will occur once per year from , reaching more than 30 markets, training at least 1,000 people in CPR in each market!

21. HOCPR Mobile Tour

22. Hands-Only CPR – New Video
Released May 18, 2015 on YouTube and at heart.org/handsonlyCPR
Edu-taining video shows a family dinner scene turned disco party as they dance to an a cappella version of “Stayin’ Alive”, the correct rate of compressions
Reinforces the two simple steps to learning Hands-Only CPR and will reach more than 2 million viewers
Social media blitz asks consumers to #KeeptheBeat

23. CPR Kiosk First CPR Kiosk at DFW Airport in Terminal C7
Designed to reach a high volume captive audience with time to learn CPR
Education is short: intro, 30 second practice, 30 second test
Participants receive feedback about the depth and rate of their compressions
More than 17,000 users since launch in June 2013
In 2015, Anthem Foundation will sponsor 6 additional CPR Kiosks in locations across the U.S.

24. Community CPR Tracker
Launched October
$250 drawing each quarter
Lifesaver Boards
Take credit for what you do in the community!
To be used by volunteers, teachers and community members

25. Community CPR Tracker

26. My Previous Training

27. Sample Training Form

28. Recognition- Heartsaver Hero Award
Awards redesigned to recognize Heartsaver Heroes, students and school staff
Student/school staff highlighted on CPR in Schools website
Available for international use, too
Heartsaver Hero Online Toolkit
Created to extend the share with friends & build awareness
Includes badge that can be uploaded to Heroes’ social media as profile picture or cover photo
Includes template social media messages to share news of their award
Use the hashtag, #CPRSavesLives to promote