1. making our mark University of Minnesota Graphic Standards

2. Why update our graphic standards? To strengthen the Us reputation and image To encourage consistent use of the wordmark and logos To provide additional resources to U communicators

3. strengthen the Us image University of Minnesota Graphic Standards

4. Strength is in consistency The distinctiveness of our wordmark and logos is increased by consistent use Using an altered mark diminishes the publics recognition of the Us image

5. wordmark

6. Graphic Standards Pop Quiz Part 1

7. Which of the versions on the next two slides is the correct wordmark?

9. Fake initial caps of typed version are too heavy Letterspacing is too tight

10. The wordmark is a graphic The wordmark is a graphic, not a typestyle Wordmark cannot be typed, altered, or incorporated into another logo/graphic Download approved versions from Images Library

11. Minimum size and buffer space Length of the word Minnesota If document is smaller than 3x5 –5/8 inch If document is larger than 3x5 –7/8 inch N height

12. Prominent Placement Must appear on all communication materials Top or bottom third of the page Must appear on cover or front page

13. Colors Coated PMS 202C, CMYK (0, 27, 76, 0) PMS 136C, CMYK (0, 100, 61, 43) Uncoated PMS 201U, CMYK (0, 100, 63, 29) PMS 116U, CMYK (0, 16, 100, 0) Web 8C1919 RGB (140, 25, 25) CCFF33 RGB (255, 204, 51)

14. logos

15. Graphic Standards Pop Quiz Part 2

16. Which of the versions on the next two slides is the correct block M?

18. Block M on the right is squished Other distortions include not using entire footprint of the M

19. Block M Most recognized symbol of the U Encourage use throughout system Doesnt replace wordmark Approved versions easy to download

20. Minimum size and buffer space Buffer space: width of the center M serif Minimum width of entire block M –If document is smaller than 3x5: 2/5 inch –If document is larger than 3x5: 1/2 inch Cannot place anything over block M

21. Block M as a graphic element Contact University Relations 4-6868 or urelate@umn.eduurelate@umn.edu

22. Wordmark/block M combo Developed in response to requests from U communicators Same wordmark minimum size, buffer space, and placement guidelines apply

24. Wordmark/unit combo Template for combining a unit name and logo with the wordmark Wordmark minimum size, buffer space, placement and color specifications apply

25. Wordmark & unit name/logo Alternative placement of wordmark and unit name/logo when combo template cannot be used

26. Regents seal Reserved for official matters involving the President and Board of Regents Contact University Relations to request use –Awards, diplomas

27. Goldy Gopher No longer customizable Two versions –Leaning Goldy –Running Goldy

28. additional resources

29. Additional resources Electronic Standards –Web templates –Web Depot Printing Services, Signs and Graphics Publication checklist –Mission statement –Equal Opportunity statement –Disability Accessibility statement –Recycled paper statement

30. At your fingertips Images Library –All versions of the wordmark and logos –Combination, PowerPoint and newsletter templates University Relations 612-624-6868 or urelate@umn.edu –Questions about the standards –General communications consultation

31. Thank you Laura Johnson 6-3527 or lkj@umn.edulkj@umn.edu Melanie Clarke 5-5579 or clar0348@umn.edu