1. IM AR Sinergia entre SOA e Web 2.0: Novo contexto para as aplicações corporativas Cezar Taurion Gerente de Novas Tecnologias Aplicadas Iniciativas Estratégicas ctaurion@br.ibm.com www.ibm.com/developerworks/blogs/page/ctaurion

2. 2 IM AR Isto tudo faz algum sentido para vocês ? folksonomy Wikis Social Networks Social Computing AJAX RSS Mashups REST

3. 3 IM AR O Fenômeno Wikipedia Imaginem um projeto com as seguintes características: –Aglutinar todo conhecimento humano –Autoria colaborativa –Dezenas de línguas (+1.500.000 verbetes em inglês e + 230.000 em português) –Manter histórico das atualizações, acesso rápido, flexível nas atualizações e inserções de verbetes (1500 verbetes por dia), alta demanda (um dos dez sites mais visitados) –Como gerenciar este projeto na forma tradicional?

4. 4 IM AR O Fenômeno das redes sociais

5. 5 IM AR

6. 6 Mudanças no comportamento social… Who do you trust? Word of mouth rank high for all

7. IM AR Personalidade de 2006: VOCÊ! A Web 2.0 está criando novas fronteiras para a colaboração e a inteligência coletiva. In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter Time, December 25, 2006

8. 8 IM AR Economic Social Technology Web 2.0 Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet - a more mature, distinctive medium characterized by user participation, openness, and network effects. Source: Web 2.0 Best Practices and Principles, OReilly Radar O que é a Web 2.0?

9. 9 IM AR O que é a Web 2.0? Web 2.0 is about connecting people, and making technology efficient for people. Web 1.0 was about connecting computers and making technology more efficient for computers. Web 2.0 changes the way businesses interact with customers Expanding from dozens of markets with millions of people to millions of markets of dozens of people

10. 10 IM AR O contexto da evolução da internet Web 3D Web 1.0 Web 2.0 Páginas informativas com texto e gráficos Usuários gerando conteúdo, blogs, wikis, mashups visando compartilhar Ambiente altamente social, criado pelo usuário Conteúdo Acesso Participar Busca Colaborar Co-Criação Comunicação, RH, Compras, Marketing, Treinamento Colaboração, Treinamento, Marketing Desenvolvimento de Produtos/ Serviços, Otimização do Trabalho, Educação, Comunidades Negócios

11. 11 IM AR Digitalização Evolução das comunidades Comunidades Games Board VideoComputerInternetMMOGs Education ClassroomDistanceE-learningVirtual UnivPeer-to-peer learning Marketplace Bricks & Mortar Online Shopping eBayAmazon Collaboration In-personTele-confVideo Conf E-meetings IM Jam Professional development Conference Community of Practice Virtual conference Blackboards Software development RCS SourceForgeSubVersion Rational Jazz Comunidade 0.0 (Limitada pela geografia) Comunidade 1.0 (Web interface) Comunidade 2.0 (Social computing)

12. 12 IM AR Web 2.0 : Internet como The Platform The Web as The Platform Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architectural participation Small pieces loosely joined, or re-mixed Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experiences Light-weight programming models

13. 13 IM AR O conceito da Cauda Longa... The Long Tail Targeting niche markets - expanding from dozens of markets of millions of people to millions of markets of dozens of people Examples: Google, Netflix, Amazon Network Effects Product or service is more valuable the more people that use it (e.g telephone, email, instant messaging…) Examples: eBay, MySpace, Craigslist…

14. 14 IM AR Long-tail & Software : Situational Applications Enterprise Application Long-tail Situational Applications Applications Built to Last Mission Critical WS WS CE & Open Source

15. 15 IM AR Definition: Situational Applications Situational application development involves aggregating, customizing, or extending an existing collection of simple web services –Built to solve an immediate, specific business problem –Typically performed by non-traditional programmers (e.g., business professionals, analysts, other IT staff, etc.) –Makes use of pre-existing software components or services such as spreadsheets, report generators or vertical business applications already in use –Manipulates static and increasingly dynamic content – information-centric –Accelerated by a community-based development approach Integration is pushed to the edges and on a global scale

16. 16 IM AR The Accelerating Evolution of Software New tools and approaches to develop situational applications – applications built with simplicity, efficiency, and just enough function to solve the business problem at hand – are emerging –Proliferation of easy-to-use software, tools and techniques (e.g., Web 2.0, LAMP, PHP) –Wide availability of domain-specific web services (e.g., Google maps, UPS, NoAA) –Simple application paradigms to manipulate, integrate, and publish dynamic content (e.g., QEDWiki) –The rapid growth in computer literacy and non-traditional programmers These trends will result in significant challenges for enterprise IT environments –Supporting and enabling community-based development within the enterprise –Refactoring interfaces to enterprise applications as consumable web services –Dealing with the growing heterogeneity in the IT environment –Facilitating the development, deployment, and management of situational applications Situational application development approaches will fundamentally change the way applications are developed and deployed, accelerating the proliferation of consumable web services Situational application development paradigms are emerging which will challenge traditional IT development

17. 17 IM AR Evolution of Enterprise Applications Enterprise Application Evolution 60s-80s 90s-0000-10s Time Mainframe World Client-Server World Web Services Enabled World Enterprise applications built by IT departments Applications initially prototyped by LOBs, then rebuilt by IT departments Applications built by LOBs and end-users, customizing and aggregating services as needed

18. 18 IM AR Situational Application Example – Scipionus.com Application built by one person in one day, leveraging Google maps web service Legend: – events – changes – 50 latest

19. 19 IM AR Situational Applications: The primordial mashup www.housingmaps.com craigslist Google Maps+=

20. 20 IM AR Mashups: Script, scrape, shred, snip, mash, map…. That is the new programming fashion.. Mashups like Coffee integrate disparate data sources through simple scripting tools by combining existing web services into entirely new applications Typically sourced from a third party via a public interface using Web feeds (e.g. RSS or Atom) and JavaScript

21. 21 IM AR AccuWeather Overview –SMB company that aggregates weather content, crushes forecasts that are consume by diverse businesses –ProfessionalPlus staff that assembles custom forecast models for businesses –ModelPlus - suite of advanced forecast modeling solutions such as StormTimer –Example: CSX - sends train route information to AccuWeather - compares with severe weather to message CSX systems of severe, situational conditions AccuWeather Opportunity –Backlog of custom dashboards growing fast –Customers asking for flexible mash-ups to meet ongoing changing business needs –Customize costs high given current technology foundation –Extend current weather content subscription to enabling user- customizable dashboards –Seeing growing number of weather widgets, branded with AccuWeather - with poor quality - potential reflection on company AccuWeather (Web 2.0) Widget-delivered weather information allows our clieants to be more productive in utilizing AccuWeather data to identify and exploit business opportunities while at the same time helping clients manage risks imposed by adverse weather conditions.

22. 22 IM AR Causa The World is Flat Information Overload Business Changes faster than IT can respond CIOs cant afford to serve the long tail Efeito Empowerment and independence of Knowledge worker Knowledge Worker is now the Situational Application Assembler. Web 2.0 enables the Knowledge worker to collaborate and create good enough solutions that satisfy their ever changing needs Issues Productivity of Knowledge worker – Tools for new programming models Reliability and Manageability of decentralized IT applications Search capabilities to enable reuse of long-tail solutions Porque as empresas precisariam de Web 2.0? Because the Landscape has changed

23. 23 IM AR IT buyers view the Web 2.0 concept favorably Which of the following best describes your reaction to the term Web 2.0? Source: Forrester Research, June 2007 United States Web 2.0 Online Survey Base: 275 IT decision-makers at US companies with 500 or more employees Note: Dont know responses excluded Neutral,29% 3% Ïve not heard the term Web 2.0 before Strongly Negative,0% Positive, 44% 20% Strongly Positive Negative, 3%

24. IM AR How businesses are using Web 2.0: A McKinsey Global Survey

25. 25 IM AR Embora ainda estejamos na fase do Hype Cycle precisamos entender o assunto e (re)agir! Visibility Tech Trigger Peak of inflated expectation Citizen journalism Podcasts RSS Blogs Wikis Search Engine Opt. Word of Mouth Social networks Webcasts Instant messaging email database newsgroup Direct mail Post Press conf Phone Fax Slope of enlighten ment Plateau of productivity Tecnologias que compõem a Web 2.0

26. 26 IM AR Types Of Enterprise Web 2.0 Apps July 2007 Developing Enterprise Web 2.0 Applications

27. 27 IM AR Junção dos mundos SOA e Web 2.0 SOA-class Apps Standards-based (WS-*,…, SCA) Normalized Transactions Inward-Facing Somewhat loosely Coupled Security: lockdown Gartner Web 2.0-class Apps Web 2.0 technologies & services - defacto standards Content/data focused Outward-Facing Very Loosely Coupled Security: Assume Everything is a Threat

28. 28 IM AR Reshaping of Enterprise Software Focus on Simplicity - empowering content-centric developers Data Driven - business value centered on content Remixability - new business opportunities to COMBINE content OpenAPIs - building/extending ecosystems both with ISVs & customer COLLABORATION Rich Internet Applications - improved EXPERIENCE leads to improved revenue User Generation Content - active participation & self organization to influence product development Enterprises Putting Web 2.0 to Work

29. 29 IM AR Web 2.0 permite criar uma Global SOA Exposing Enterprise Services to the Web extends your enterprise globally and simplifies: –Development –Composition of Services –Deployment and accessibility –QoS: Performance, Scale, Security Enterprises are exposing more services and feeds to the Web …and consuming more services and feeds from the Web

30. 30 IM AR SOA e Web 2.0: Mudanças no contexto: processos, tecnologias, skills… Traditional (Transactional) Structured design and programming Code Review Function test Quality test Performance test Handful of large applications on 100s of machines Often dedicated – several machines per application Careful, formal change management Slowly evolving applications Changes are major Situational (Collaborative) Unstructured programming Little discipline No formal test process – using the application is test Thousands of small applications on handful of machines Each machine has hundreds of applications Change management is a huge challenge Rapidly changing applications Changes generally minor Model Assemble Deploy Manage

31. 31 IM AR Increasingly, applications will be developed or modified in departments and LOBs, not just in IT shops Situational applications are being developed in simple ways (e.g., Web 2.0), and will integrate and run across different development environments (J2EE, LAMP,.Net, …) Situational applications will integrate components from within the enterprise and from the outside (other enterprises, internet) Therefore, corporate IT will be challenged to facilitate the development, integration, and management of situational and enterprise applications SOA e Web 2.0: Mudanças no contexto: processos, tecnologias, skills…

32. 32 IM AR Facilitate problem determination in a mixed environment (e.g., stitching together traces and logs from different application environments) Autonomic resource management (e.g., tuning and load balancing optimized across application environments) Gathering business requirements, discovering available services and components, and simulating the desired business processes Compose applications that use services residing in different environments using natural metaphors (e.g., access EJB or web service from PHP) Testing – provide the developer with an environment that resembles the deployment environment (e.g., testing solutions across multiple environments) Configure distributed applications so that different pieces can run in their associated environments Coordinate upgrades of dependent pieces across heterogeneous environments using a common set of tools SOA e Web 2.0: Mudanças no contexto: processos, tecnologias, skills… Model Assemble Deploy Manage

33. IM AR Obrigado pela Atenção! Cezar Taurion Gerente de Novas Tecnologias Aplicadas Iniciativas Estratégicas ctaurion@br.ibm.com Visitem meu blog em: www.ibm.com/developerworks/blogs/page/ctaurion