1. MKT 421 EDU Motivating Students to Learn/mkt421edu.com
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2. MKT 421 Assignment Distribution channel Article Review (sports apparel company)
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Purpose of Assignment 
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. 

3. MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers)
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This Tutorial contains 2 Papers
Purpose of Assignment 
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition

4. MKT 421 Final Exam Guide (New)
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1.      A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
marketing dashboard
marketing plan
operation plan
mission statement

5. MKT 421 Final Exam Guide
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1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:
           
Sales management communications.  
Integrated promotional marketing.    
Sales promotion communications.     
Integrated marketing communications.

6. MKT 421 Mapping the Product Life Cycle (PLC) Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation
Purpose of Assignment 
The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products

7. MKT 421 Signature Assignment The Entrepreneurial Marketing Manager
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Purpose of Assignment 
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. 

8. MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation
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The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. 

9. MKT 421 Week 1 Discussion Question 1
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Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

10. MKT 421 Week 1 Discussion Question 2
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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan?

11. MKT 421 Week 1 Elevator Pitch (2 Papers)
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This Tutorial contains 2 Papers
Create a 700-word elevator pitch that includes the following:
§  Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

12. MKT 421 Week 1 Individual Assignment Defining Marketing
MKT 421 Week 1 Individual Assignment Defining Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,

13. MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
Identify a brand about which you are passionate.

14. MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers )
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This Tutorial contains 2 Papers
Watch the video case study "Geek Squad: A New Business for a New Environment."

15. MKT 421 Week 2 Discussion Question 1
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What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

16. MKT 421 Week 2 Discussion Question 2
MKT 421 Week 2 Discussion Question 2
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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

17. MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)
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This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes

18. MKT 421 Week 2 Individual Assignment Marketing Mix
MKT 421 Week 2 Individual Assignment Marketing Mix
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Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

19. MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an explanation as to why
Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

20. MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
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Resources: University Library, Internet
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan

21. MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)
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This Tutorial contains 2 Presentations
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

22. MKT 421 Week 3 Discussion Question 1
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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

23. MKT 421 Week 3 Discussion Question 2
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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

24. MKT 421 Week 3 Individual Assignment Marketing Research Paper
MKT 421 Week 3 Individual Assignment Marketing Research Paper
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Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.

25. MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)
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This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.

26. MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
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Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan:
Phase I Paper.

27. MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers)
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This Tutorial contains 2 Papers
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.

28. MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)
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This Tutorial contains 2 Papers
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
 Identify a new product/service.

29. MKT 421 Week 4 Discussion Question 1
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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

30. MKT 421 Week 4 Discussion Question 2
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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

31. MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance

32. MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation
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Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a 1,050- to 1,450-word summary in which you address the

33. MKT 421 Week 4 Team Assignment Marketing Plan Phase 3
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Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan:

34. MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers)
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This Tutorial contains 2 Papers
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.
Develop a 1, word analysis that includes:
• Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

35. MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.

36. MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT)
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This Tutorial contains 2 Papers and 2 PPT
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Also 

37. MKT 421 EDU Motivating Students to Learn/mkt421edu.com
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