1. MKT 438 Competitive Success-- snaptutorial.com

2. MKT 438 Entire Course For more classes visits www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

3. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Final Exam Guide For more classes visits www.snaptutorial.com Complete the Final Examination. 1. The objective of public relations is to sell:

4. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 1 DQ 1 For more classes visits www.snaptutorial.com Should a company be concerned with public opinion? Why or why not?

5. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 1 DQ 2 For more classes visits www.snaptutorial.com Which PR communication tool do you feel is the most effective? Why?

6. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 1 DQ 3 For more classes visits www.snaptutorial.com What role does PR play in your organization? Explain your answer.

7. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper For more classes visits www.snaptutorial.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in

8. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 2 DQ 1 For more classes visits www.snaptutorial.com What are some positive and negative aspects of publicity?

9. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 2 DQ 2 For more classes visits www.snaptutorial.com At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

10. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 2 DQ 3 For more classes visits www.snaptutorial.com How would PR research impact a PR team? Give an example.

11. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper For more classes visits www.snaptutorial.com Resources: University Library, Internet, and the Virtual

12. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 3 DQ 1 For more classes visits www.snaptutorial.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

13. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 3 DQ 2 For more classes visits www.snaptutorial.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

14. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 3 DQ 3 For more classes visits www.snaptutorial.com How critical is the internal communications process in PR? Explain.

15. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper For more classes visits www.snaptutorial.com Resources: University Library, Internet

16. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper For more classes visits www.snaptutorial.com Resources: University Library, Internet

17. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 4 DQ 1 For more classes visits www.snaptutorial.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

18. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 4 DQ 2 For more classes visits www.snaptutorial.com What potential effects can a crisis have on an organization? Explain your answer.

19. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 4 DQ 3 For more classes visits www.snaptutorial.com Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

20. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis For more classes visits www.snaptutorial.com Resource: The Practice of Public Relations

21. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation For more classes visits www.snaptutorial.com Resources: University Library, Internet Prepare a 5- to 7-minute oral Progress Report Presentation

22. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 5 DQ 1 For more classes visits www.snaptutorial.com How has technology impacted the dissemination of information to global publics?

23. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 5 DQ 2 For more classes visits www.snaptutorial.com How can the power of PR influence and change your point of view? Is this ethical?

24. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 5 DQ 3 For more classes visits www.snaptutorial.com How has globalization, technology, and diversity affected PR in the past five years?

25. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary For more classes visits www.snaptutorial.com Resources: the simulation Managing a Crisis Using PR located on

26. MKT 438 Competitive Success-- snaptutorial.com MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) For more classes visits www.snaptutorial.com Resources: University Library, Internet

27. MKT 438 Competitive Success-- snaptutorial.com