1. Study on the Influences of Advertising on Consumerism among Young People – - CONCLUSIONS OF THE QUESTIONNAIRE - The High Technical School of Emil Kolben in Rakovník, The Czech Republic

2. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity www.10towns.eu 25 students 4 age groups: 17 years old: 18 years old: 19 years old: 20 years old:

3. Question 1: Does advertising influence our buying choices? SOMETIMES 2 / 25 students 7 / 25 students 16 / 25 students

4. Question 2: Are home sent catalogues / leaflets useful when deciding what to purchase? 13 / 25 students 12 / 25 students

5. Question 2.1: …if not, what is the fate of these catalogues/leaflets? Garbage / recycling Given to others Advising others 16 / 25 5 / 25 4 / 25

6. Question 3: Your choices are influenced by: The knowledge you have12 / 25 What you see on television9 / 25 The use of additional4 / 25 By social networks6 / 25 The others´ use7 / 25 Good advertising3 / 25 Current fashion3 / 25

7. Question 4: Do you think that television ads appeal to youth consumerism? 16 / 25 students 9 / 25 students

8. Question 5: Why would you buy a certain piece of clothing? The price12 / 25 Brand7 /25 Need10 / 25 Design12 / 25 The originality of the item8 / 25 Good advertising2 / 25 Environmentally friendly3 / 25 Other:2 / 25

9. Question 6: Who are the people you follow when buying a piece of clothing? A singer / footballer Another person A friend I don´t follow anyone, I choose what I like 0 / 25 7 / 25 18 / 25

10. Question 7: Mention 2 articles influenced by advertising: None2 / 25 Mobile phones or computers 16 / 25 Music10 / 25 Books2 / 25 Jewelry2 / 25 Cinema12 / 25 Clothing7 / 25

11. Question 8: In your opinion, what is the purpose of advertising? To tell someone to buy something 1 / 25 To earn more money 14 / 25 To brain-wash people 3 / 25 To be more famous 2 / 25 Price and look 2/ 25 I don´t know. 3 / 25

12. Conclusions?? the students think that when buying something, we are only SOMETIMES influenced by advertisements in most cases, leaflets ARE useful for us on the other hand, most of the leaflets end up in the garbage the students think that our choices are influenced by our knowledge above all television definitely appeals to youth consumerism in most cases, the choice of the clothing that we buy is influenced by the price and by the design, too 72 % of our students don´t follow anyone when buying clothes mobile phones and computers are the items mainly influenced by advertising …and the purpose of advertising is TO EARN MONEY above all!

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